GTMnow
The GTMnow Podcast
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC f...
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Episodes
GTM 25: Social Impact for Startups with Bryan Breckenridge and Corey Marshall 28.02.2023 55:39
In this week’s episode, Scott is joined by Bryan Breckenridge and Corey Marshall, the co-founders of VITAL, a company that harnesses impact-powered revenue and culture to accelerate growth. Corey Marshall is a builder, advisor, and investor with a strong background in CRM Data. He previously worked with Splunk, a cybersecurity startup where he built programs around workforce development, employee...
GTM 24: The Power of Pivoting and Verticalization with Ed Calnan 21.02.2023 57:18
Pivoting and verticalization has the potential to be a game-changer for many companies. A case in point is the story of Seismic. On the podcast today is Ed Calnan , the founder and former CRO of Seismic, a company he led through the pandemic. In this episode, you will learn how Ed, as the company’s first BDR, grew the company to 1,500 people, 2,000 customers, and $300 million in ARR through su...
GTM 23: Diversity, Inclusion, and Sales Team Success with Cara Felleman 14.02.2023 42:53
Today on the podcast, we have the privilege of speaking with Cara Felleman - a dynamic advisor, investor, and sales powerhouse. Cara is currently serving as the Vice President of Sales at Vividly and is also an LP at GTM Fund, where she uses her expertise to help startups grow and scale. With a wealth of experience, Cara has a unique perspective on what it takes to succeed in a fast-paced and comp...
GTM 22: AI's Impact on The Sales Profession with John Barrows 07.02.2023 48:39
In this episode, John Barrows , CEO of Sell Better by JB Sales, helps you understand what the new reality of sales looks like and how to stay ahead of the AI curve. With his expertise and experience, John discusses the implications of AI and automation and how it will challenge the sales profession, as well as the importance of remaining human and personalizing your sales approach. What You Will L...
GTM 21: Monthly GTM Jam Session (February 2023) 02.02.2023 24:25
Max Altschuler and Scott Barker back at it for another monthly jam session. They share company updates for the month of January, including some exciting PortCo announcements. They also discuss the ongoing layoffs and some strong advice on how to create and maintain solid pipeline in this market, as well as some predictions on the future of the SDR role. Highlights: (1:47) PortCo updates and highl...
The Past, Present, and Future of the Restaurant Industry With Brandon Barton, the CEO of Bite 01.02.2023 34:32
Episode Summary AI is here to stay, and restaurants must follow the trend to stay relevant and grow. However, regardless of the concern around it, technology will not replace human staff. Instead, you can use it to provide an exceptional customer experience. In this episode of Sales Hacker, we are joined by Brandon Barton, a hospitality tech entrepreneur, to discuss his career path, especially hi...
GTM 20: Branding, Negotiation, and Creating Raving Fans with Udi Ledergor 31.01.2023 50:23
Udi Ledergor is the former CMO of Gong and the company's current Chief Evangelist. The insights he offers in this episode are invaluable for anyone interested in branding, content development, negotiating, or creating a devoted fan base. What You Will Learn: How Udi Ledergor and Gong achieved 100x growth in a short period of time. The hacks and strategies used to create a powerful brand prese...
GTM 19: The Art of Sales Leadership with Rick Smolen 24.01.2023 43:09
In this episode, we are joined by Rick Smolen . Rick is the current Head of Sales at Loopio. He is a results-focused revenue leader with over 20 years of experience in tech and enterprise software sales. Rick used to be the Head of Sales at Greenhouse Software, where he oversaw the company's annual recurring revenue tripling to over $65 million in less than three years. Prior to that, he spen...
GTM 18: How to Grow and Manage Revenue with Bob Elliott 17.01.2023 38:04
Bob Elliott is the former managing director at SAP Canada, former SVP of sales at HootSuite, and former CRO of Built and Forder and limited partner in GTM funds. Bob shares insights from his own story of acquiring $53 million for one of his customer’s SAP, taking a chance on a sales representative, and some of his personal thoughts on work ethic and work-life balance. Highlights: (02:05) Bob’s bac...
GTM 17: Navigating Life, Legal and Security with Pukar C. Hamal 10.01.2023 46:25
Pukar C. Hamal is the CEO and founder of SecurityPal, a company that makes security questionnaires. Pukar has a strong background in Startups and Tech having started out in San Francisco in the early 2010s in a time of booming innovation and creativity. He talks about how startups ought to navigate the topic of data privacy. He also shares insights on what security leaders should look out for, un...
GTM 16: Monthly GTM Jam Session with Max Altschuler (January Bonus Episode) 05.01.2023 25:12
In our first bonus episode of 2023, Max Altschuler and Scott Barker share updates for the new year and insights into how the year of 2022 unfolded. Max also shares his top tips and guidance for goal-setting at the beginning of a new year to set yourself up for personal and professional success. Highlights: (3:26) New Year’s Resolutions. (11:56) Max’s Goal-Setting Exercises. (17:58) What are we mos...
GTM 15: How to Position Yourself with Brendan Dell 27.12.2022 37:24
Brendan Dell is a positioning and messaging expert with over ten years' experience in helping businesses optimize high impact sales and investment pitches, and build and execute high-growth GTM strategies. What You Will Learn: Why it’s important for a business to hone it’s messaging to better position itself. When the business should broaden its messaging. Love for the customer Vs Love for th...
Friday Fundamentals 188: Carl-Erik Michaelson 23.12.2022 10:20
Friday Fundamentals 188: Carl-Erik Michaelson The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
Smart Growth for Global Success 20.12.2022 31:13
In this episode of the Sales Hacker Podcast, we have Carl-Erik Michalsen Moberg , CEO and Co-founder at TicketCo, an event sales solution for organizers and venues. Join us for a playfulconversation about a wild guy who took a wild ride to become wildly successful at selling tickets. What You’ll Learn Why money alone will will never be enough Find love in what you do and for the people around you...
GTM 14: Understanding the Looming Recession with Erik Kostelnik 20.12.2022 45:14
Erik Kostelnik is the CEO and founder of Postal. He is an award-winning entrepreneur and sales leader that has founded and scaled multiple tech companies that have led to hyper revenue growth and major capital investments. Erik gives his take on the possibility of a recession by explaining indicators like the IPO traffic jam, the commercial real estate situation, and rising debt. What You Will Lea...
Friday Fundamentals 187: Alex Buckles 16.12.2022 7:12
Friday Fundamentals 187: Alex Buckles The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
Building Meaningful Connections with Co-Selling 13.12.2022 32:45
In this episode of the Sales Hacker Podcast, we have Alex Buckles, Co-Founder and CEO of Forecastable, which helps people sell in partnership with other vendors to deepen traction, penetration and integration to extend customer lifetime value. Join us for an engaging conversation about developing and implementing new, effective go-to-market strategies. The GTMnow Podcast The GTMnow Podcast is a we...
GTM 13: How to Hire People who are Wired for Greatness with Suresh Khanna 13.12.2022 55:22
Suresh Khanna is the Co-Founder and COO at Pieces. He is the former CRO and president of AdRoll Group, where he led the go-to-market strategy, scaled sales, success, and support teams from 10 to 400 people, and increased revenue from about $3 million to over $150 million when he left. Suresh also established award-winning training and development programs that helped the company win Best Place to...
GTM 12: People-First GTM Leadership with Dini Mehta 06.12.2022 42:39
Dini Mehta is the former CRO of Lattice, a people management software for growing companies. She’s an operating partner at Operator Collective, bringing together 150+ of the world’s most successful tech operators from a variety of backgrounds as Limited Partners (LPs), each with current experience building, growing, and running the world’s most admired companies. Additionally, Dini serves as a men...
GTM 11: Monthly GTM Jam Session with Max Altchuler (December Bonus Episode) 01.12.2022 16:46
In this month’s bonus episode, Max Altschuler and Scott Barker share updates and insights into what’s going on in the venture capital landscape. How do companies stay afloat during a recession? How do they build the right foundation to set themselves up to operate efficiently? When is the right time to ‘restart the car’? These and more are the questions they answer in this update. Highlights: (1:0...
GTM 10: How to Sell to the Enterprise with Chris Donato 30.11.2022 36:27
In this week’s episode, we are joined by Chris Donato who shares his journey: lessons, losses, and wins in the Sales profession. Chris is the CEO of Esellas, a company that helps salespeople sell. He discusses finding purpose in work, taking big risks in sales, and some lessons in his career. Chris shares stories from his experiences in turning a napkin idea into a $300-million contract, losing an...
GTM 9: Writer CEO Tells All: Securing Enterprise Customers with a PLG Motion | May Habib 23.11.2022 45:11
May Habib is CEO and Co-Founder of Writer, the full-stack generative AI platform for enterprises. Writer empowers your entire organization to accelerate growth, increase productivity, and ensure compliance. May has worked in NLP and ML for 10 years, and before Writer, she founded and built Qordoba, a localization software company. She is an expert in AI-driven language generation, AI-related orga...
GTM 8: Connecting with People with Lars Nilsson 15.11.2022 46:40
Lars Nilsson is the VP of global sales development at Snowflake. Prior Snowflake, Lars was the CEO of SalesSource, a premier RevOps consulting firm. Before that he was the VP of Global Inside Sales for Cloudera. Lars and his team at Cloudera developed the sales methodology known as account-based sales development, which has transformed how businesses approach high-value targets, and is an integral...
GTM 7: How to Scale Yourself with Ashley Hansen Grech 08.11.2022 43:48
Ashley Hansen Grech is the Chief Operating of Recharge, a company that empowers merchants through recurring commerce. She spent her first 12 years climbing the ranks at JPMorgan before joining Square (now Block) and becoming the Global Head of Sales for four-and-a-half years. In this episode, she discusses how she manages teamwork, tasks, and decisions when there are several people involved. She...
GTM 6: GTM Fund VC Update with Max Altschuler (BONUS) 04.11.2022 17:09
What's new in the world of venture capital and the GTM Fund? Get up to speed in this update as Max Altsuchler , the firm's founder and general partner, joins Scott Barker. In this update, Max shares why first-mover advantage doesn't exist and cites examples where being first to market didn't help a company. He also talks about the deals and investments GTM Fund is doubling down...
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