GTMnow

The GTMnow Podcast

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC f...

Author

GTMnow

Category

Technology

Podcast website

gtmnow.com

Latest episode

Jul 9, 2026

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Episodes

GTM 5: Slow is Smooth; Smooth is Fast with Kyle Norton 01.11.2022

Kyle Norton was the VP of sales at Shopify, and now is the SVP of Sales at Owner.com and a super-active Limited Partner of GMTfund. Compared to trying to get so much done in little time, Kyle demonstrates how taking things slow while maintaining focus, patience, and prioritization will lead to more sustained success in the long term. What You Will Learn:  Whether or not the e-commerce sector is a...

Friday Fundamentals 186: Patrick Hudgins 28.10.2022

Friday Fundamentals 186: Patrick Hudgins The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content. 

How You Can Grow Your Company Even When Facing a Recession 25.10.2022

In this episode of the Sales Hacker Podcast, we have Patrick Hudgins , Co-Founder and CEO at Delegate . Join us for an in-depth conversation about scaling your company through incentives and employee retention, especially when facing a recession. What You’ll Learn Creating careers with incentive compensation to prevent off-shoring Running a business on profitability when not sourced through outsid...

GTM 4: What Defines a Successful Startup with Brian Murray 25.10.2022

Brian Murray , partner and COO of Craft Ventures and the co-founder of Cabal, joins Scott Barker to discuss his experience in the startup world and the metrics that define a successful startup. Brian discusses the burn multiple and why it's a better indicator than ARR for gauging a startup's performance. He elaborates on the idea of intellectual honesty, the distinction between genuine a...

Friday Fundamentals 185: Ido Niv-Ron 21.10.2022

Friday Fundamentals 185: Ido Niv-Ron The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content. 

GTM 3: Our First Monthly Jam with Scott Barker and Max Altschuler 20.10.2022

Host Scott Barker holds a jam session with regular guest, friend and mentor, Max Altschuler .  Max heads up the VC firm GTMfund, which is focused on investing in hyper-growth B2B SaaS companies. He is also the founder of Sales Hacker and has written three books that encompass his knowledge and expertise in the sales industry. Guest Speaker Link: LinkedIn: https://www.linkedin.com/in/maxaltschuler/...

GTM 2: The Importance of Community with Holly Firestone 19.10.2022

In this episode of The GTM Podcast, we have Holly Firestone . She is in charge of creating the vision, strategy, and roadmap for the Venafi Community , which includes the Venafi Warrior and Jetstack Communities, on a worldwide scale. Holly discusses her inspiring career journey, working with both Salesforce and Atlassian, and how she was involved in the growth of Community in two of these companie...

What You Need to Prepare for in an Uncharted Economy 18.10.2022

In this episode of the Sales Hacker Podcast, we have Ido Niv-Ron , CRO at Cloudshare, a former Israeli army soldier that became a startup expert for several companies . Join us for an informative conversation about the uncertainty in the economy for the last quarter of 2022 and in 2023 and how you can prepare for it. . What You’ll Learn It’s never too late to make a career change, be open-minded t...

GTM 1: Creating a Winning Culture with Mark Cranney 18.10.2022

Mark Cranney is an enterprise go-to-market operator and three-time unicorn creator. Most recently, he was the COO at Skydio. He's also a founding operating partner at Andreessen Horowitz (a16z) and has been involved in the acquisitions of Opsware and Aster Data Systems by HP and Teradata, respectively. What You Will Learn: How to create a winning culture. How to keep your competition at bay....

Friday Fundamentals 184: Haydar Al Saad 14.10.2022

Friday Fundamentals 184: Haydar Al Saad The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content. 

Why Your Company Needs a Robust Customer Success Program 11.10.2022

In this episode of the Sales Hacker Podcast, we have Haydar Al-Saad , Founder of RevSetter , a customer success platform that helps companies raise their customer retention . Join us for an honest conversation about creating a customer success program to expand your business.  What You’ll Learn Mitigating churn by finding your happy customers and expanding with them Profiling your customer success...

Friday Fundamentals 183: Alex Schrecengost 07.10.2022

Friday Fundamentals 183: Alex Schrecengost The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content. 

How Young Companies Can Sign Major Clients 04.10.2022

DESCRIPTION In this episode of the Sales Hacker Podcast, we have Alexandra Schrecengost , Founder of Culture With Us, which brings DEI-based immersive experiences to hybrid workplaces. Join us for an eye-opening conversation about delivering high-quality employee experiences. What You’ll Learn You don’t need to be perfectly qualified for every opportunity. The importance of getting started and hav...

Friday Fundamentals 182: Scott Barton 30.09.2022

Friday Fundamentals 182: Scott Barton The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content. 

A Holistic Approach to Compensation Structuring 27.09.2022

In this episode of the Sales Hacker Podcast, we have Scott Barton , VP of Incentives at Varicent . Scott is an expert in the sales world, particularly in revenue operations and incentive compensation. Join us for a great conversation about driving the right behaviors within your sales team. What You’ll Learn Building a compensation structure that works for both salespeople and the company A holist...

Friday Fundamentals 181: Brandon Barton 23.09.2022

Friday Fundamentals 181: Brandon Barton The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content. 

How to Make a Major Career Jump 20.09.2022

In this episode of the Sales Hacker Podcast, we have Brandon Barton , CEO of Bite and a hospitality tech entrepreneur and expert. Join us for a fantasticconversation about how to make the jump into a technology career from a non-tech career. What You’ll Learn What it means to create an incredible experience for people How technology is impacting the restaurant industry during global labor shortage...

Friday Fundamentals 180: Tim Strickland 16.09.2022

Friday Fundamentals 180: Tim Strickland The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content. 

What it Takes to Lead 1,200-Person Company like ZoomInfo 13.09.2022

In this episode of the Sales Hacker Podcast, we have Tim Strickland , CRO at ZoomInfo , a sales tech company that empowers revenue teams to drive business growth with its suite of multiplatform tools . Join us for an in-depthconversation about ZoomInfo’s growth, how to lead large organizations, and how to dominate the market during economic difficulty . What You’ll Learn How ZoomInfo grew from a s...

Friday Fundamentals: Mike Sadler 26.08.2022

. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content. 

Finding the Perfect Fit - Managing and Hiring in the New Sales World 23.08.2022

In this episode of the Sales Hacker Podcast, we have Mike Sadler , SVP Americas at Similarweb , the must-have platform for effective online marketing . Join us for a livelyconversation about managing, hiring, and beating the recession . What You’ll Learn The biggest job in any sales organization is the frontline managers who do the training How you become a manager of managers Overcoming hiring ch...

Friday Fundamentals 178: Christian-Kletzl 19.08.2022

Friday Fundamentals 178: Christian Kletzl The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content. 

Why Champion Lifetime Value is Critical 16.08.2022

In this episode of the Sales Hacker Podcast, we have Christian Kletzl , CEO and Co-Founder, UserGems , a fully-automated, AI-powered rev gen pipeline . Join us for an energetic conversation about champions and their lifetime value. What You’ll Learn The importance of following your champions Valuing personal connections in B2B sales The lifetime value of a customer who loves your product Delightin...

Friday Fundamentals: Shaan Hathiramani 12.08.2022

. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content. 

Flockjay Has the Cheat Code For a Successful Team 09.08.2022

In this episode, we've got Shaan Hathiramani with us. Shaan is the Founder and CEO of Flockjay. Shaan started Flockjay as a way to train people from non technical backgrounds and usher them into the tech ecosystem primarily through sales. Now Shaan has made Flockjay a platform to give managers and sales leaders cheat codes to how and why they win by following the journey of their success stor...

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