The GTMnow Podcast

Sophie Buonassisi is the Vice President of Marketing at GTMfund, overseeing GTMnow - the media arm of the GTMfund brand - and the internal community. She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more. Before joining the GTMfund team, she built and scaled GTM at a predictive conversion op...

Zach Lawryk is currently the Head of Global Solutions Consulting at Rippling , previously the VP of Solutions Consulting at Slack , Director of Sales Engineering at Box , and really began his career in tech at Salesforce as a Sales Engineer in 2005. What You Will Learn: The importance of building long-term relationships at work. The beginning of SaaS SE’s. How the SE/SC role will evolve with AI. K...

This week we have a special 2 guest episode, with the best hiring guru's in the game, Chuck Brotman & David Teichner . Chuck is the co-founder of Blueprint Expansion , a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & Customer Success hires. Prior to starting Blueprint in 2020, he worked for over fifteen years in various sales and...

We have a special episode this week, a community mashup with the best community leaders in the game! Pavilion 's SVP of Marketing, Kathleen Booth , The founder of Salesforce 's Trailblazer's Community, Erica Kuhl , and The Former Director of Community for Salesforce's Trailblazer Community as well as The Former Head of Global Community at Atlassian , Holly Firestone . What You...

Mark Cranney is an enterprise go-to-market operator and three-time unicorn creator. Most recently, he was the COO at Skydio. He's also a founding operating partner at Andreessen Horowitz (a16z) and has been involved in the acquisitions of Opsware and Aster Data Systems by HP and Teradata, respectively. Mark specializes in developing winning playbooks, cultures, and strategies that put his com...

Dan Reich is a serial entrepreneur, investor, and writer and has been building companies since he was a teenager. Some of the companies that he founded include: TULA Skincare which was acquired by Proctor & Gamble - Troops.ai which was acquired by Salesforce - Spinback which was acquired by Buddy Media and then acquired by Salesforce. Dan is now a co-founder of Dibs Beauty , which is backed by...

Sam McKenna is the founder of SamSalesConsulting , previous to that she spent 6 years at On24 ending up as their VP of Enterprise Sales, She then jumped over to LinkedIn as their Head of Enterprise Sales. Sam is also an advisor for high growth companies. She now leads an all women team of 11, has over 180 clients, multiple million dollars in revenue, all under 4 years. What You Will Learn: Knowing...

Melanie Fellay is the CEO and Co-Founder of Spekit , a just-in-time platform that is transforming how we learn at work. Spekit meets reps with the process guidance, enablement and knowledge they need, right when they need it, in their flow of work to help them be more efficient, drive more revenue and eliminate the friction of change. She’s a Forbes 30 Under 30 recipient, Top 100 Female Entreprene...

Meka Asonye is a Partner at First Round Capital based in San Francisco. Before moving into venture, Meka was an active angel investor backing companies such as Coda, Alchemy, Rimeto (acq. by Slack), Snackpass and Stytch. Previously, he served as the VP of Sales & Services at Mixpanel, where he ran the more than 100-person global revenue team. Before Mixpanel, Meka spent four years at Stripe an...

Eli Rubel is the CEO of MatterMade and NoBoringDesign , and has served as a Marketing advisor for companies like Dropbox, Loom, Productboard, Calm, and many others. Prior to MatterMade & NoBoringDesign, Eli was the founding CEO of Glider.com which he led through a successful acquisition to FPX. What You Will Learn:  The importance of leveraging Demand Efficiency for your business. Being aware...

This is a revisited episode from the early GTM Podcast days, and our highest streamed episode. So much value to take away from the Pioneer of the BDR name ! Lars Nilsson is the VP of Global Sales Development at Snowflake . Prior to Snowflake, Lars was the CEO of SalesSource, a premier RevOps consulting firm. Before that he was the VP of Global Inside Sales for Cloudera. Lars and his team at Cloude...

Dave Gerhardt worked as a Senior Marketing Manager at Drift in 2015 and quickly grew into their VP of Marketing. Dave left Drift in 2019 to join Privy as their CMO for just under 2 years, then returned to Drift as a Chief Brand Officer. Dave now runs Exit Five , The #1 community for B2B Marketers. What You Will Learn:  How to successfully set yourself up as a one-person team. Evolving your strateg...

Anna Baird started her career in Accounting helping with IPOs of companies like Google. She then moved to become an SVP at McAfee and when they sold to Intel she decided to work at start-ups so that she could help build the foundations at scale from the beginning. She became a CFO and then a COO and finally a CRO. Anna is now working on Boards to help other executives take advantage of the opportu...

Justin Welsh helped scale ZocDoc as the Director of Strategic Sales, and later joined PatientPop as the SVP of Sales. Justin currently has over 440k followers on Linkedin and Twitter, and 150k subscribers on the Saturday Solopreneur Newsletter . Justin is also an Angel investor and an advisor for early stage startups. Justin has bundled all of his learnings into 2 courses that he offers today: The...

Presenting you with a very special bonus episode this month... Max Altschuler hits us with a very special announcement, Co-Hosted by the CEO and CoFounder of Outreach , Manny Medina   Tune in to hear it in full! Hosts Speaker Links: Max's LinkedIn: https://www.linkedin.com/in/maxaltschuler/ Max' Twitter: https://twitter.com/HackItMax Manny's LinkedIn : https://www.linkedin.com/in/me...

James Isilay founded Cognism a B2B sales intelligence company together with Stjepan Buljat in 2015. James had previously worked as a quantitative trader and analyst and studied Information Systems Engineering. Cognism helps you identify your ideal customers globally, find others like them, and reach out when they are most likely to buy. What You Will Learn: The power of networking as you build you...

Nicole Wojno Smith is the VP of Marketing at Tackle , where she oversees the strategy and execution across brand, demand gen, content, product, customer, and partner marketing. She’s passionate about building GTM programs aligning cross-functional teams while scaling revenue. Before Tackle, she built and scaled the marketing team from the ground up at two previous SaaS companies. She enjoys advisi...

Adam Schoenfeld is the Co-Founder & CEO at Keyplay , as well as the Co-Founder & Analyst at PeerSignal.org . Adam is a 4th time SaaS founder. His past includes Siftrock (acquired by Drift), Simply Measured, Product & Strategy VP at Drift , and a board member at Bizible. What You Will Learn: The importance of having alignment with your cofounder. The concept of building a media channel...

Guest appearance from the one and only Paul Irving again this month as him and Scott discuss the general trends in the macro environment, predictions and paving the path forward for todays economy. They also dive into the asset class comparisons and their latest US Trade Mission trip to HongKong... Don't miss out! Highlights: (0:45) Little Summer Update. (2:14) Why the VC landscape is differe...

Elena Hutchison has over 15 years of B2B SaaS experience, including a 10-year run at Customer Experience leader Medallia where she supported the company's growth from Series B through IPO.As Medallia's Chief Strategy Officer, Elena led Product Marketing, Analyst Relations, and PreSales functions, and contributed significantly to the company's M&A and product strategy. Elena has...

Manny Medina is the CEO and Co-Founder at Outeach . Prior to Outreach, Manny was employee number three on Amazon's AWS team, and led the Microsoft mobile division from launch to $50M in annual revenue. He holds an MBA from Harvard and a Masters in Computer Science from the University of Pennsylvania. What You Will Learn: How to stay driven and motivated while building a multi-billion-dollar c...

Drew Sechrist is the Co-founder and CEO at Connect The Dots . Drew spent over 10 years at Salesforce.com as the VP of their High Tech vertical. He started his career in late 1999 as employee number 36 at Salesforce, beginning as the number one AE globally, and later to the number one Sales Manager globally. What You Will Learn: The importance of having a centralized point of contact who can act as...

Episode Summary There's no doubt that companies must become more data-driven if they want to stay relevant in the market. However, in reality, that data sits in silos while the data team and marketing or sales teams rarely communicate. Therefore, companies must bridge the gap between these departments by enabling teams to access and use data in their preferred tools.  In this episode of Sales...

Elissa Fink serves on several not-for-profit and corporate boards. Retired from  Tableau Software in 2019 after 11+ years as their CMO, she helped grow the company from ~$5 million to over $1 billion in revenue and helped lead it through IPO and enterprise growth, leaving right before acquisition by  Salesforce . She earned a BA in English and an MBA in Marketing. She now enjoys time with her husb...

Max Altschuler back at it this month leading our monthly bonus episode solo while Scott & Paul take Hong Kong for a US trade mission. Max hits us with some internal company updates, this months PortCo announcements, qualities that we're looking for in founders as we invest in new early stage startups, and a little topical discussion around moats and distribution. Don't miss out! High...