GTMnow

The GTMnow Podcast

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC f...

Author

GTMnow

Category

Technology

Podcast website

gtmnow.com

Latest episode

Jul 9, 2026

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Episodes

GTM 91: Transforming Customer Intelligence, Leading a Company Before Managing a Team and Finding a Rockstar Co-Founder with Linda Lian 23.04.2024

Linda Lian is Co-Founder and CEO at Common Room, the all-in-one customer intelligence platform that automatically surfaces signals across 30+ channels, reveals the person and account behind the signal, and automates actions like email messaging and team alerts. Linda founded Common Room in 2020 to unlock siloed, previously untrackable signals to transform how organizations connect with people. Bef...

GTM 90: The GTM Playbook Under Attack and Bootstrapping a Community to Multi-Million Dollar Revenue with James Kaikis 16.04.2024

James Kaikis currently serves as the Head of Go-To-Market and Chief Solutions Officer at TestBox, an innovative company revolutionizing the way buyers interact with product demos. Before his tenure at TestBox, James co-founded the PreSales Collective with Yuji Higashi. Under their leadership, the community became a pivotal resource in the presales domain until its successful acquisition in Novembe...

GTM 89: Bundling the GTM Stack, Secrets of Winning Investors & Landing Key Hires with Daniel Ruiz 09.04.2024

Daniel Ruiz has spent his career driving growth at high-velocity startups, serving as an early employee at multiple YC companies before co-founding Synch. As CEO, he has successfully raised funding from top investors like Haystack and Jack Altman in a challenging market. With Synch, Daniel is on a mission to streamline the go-to-market tech stack, helping revenue teams spend less time on sales ops...

GTM 88: Know Your Numbers to Create Alignment and Unlock Scale with Kyle Lacy 02.04.2024

Kyle Lacy spent the last 17 years building, scaling, failing, and winning in high-growth software. He is currently serving the Jellyfish team as their CMO, and before joining the Jellyfish ‘bloom’, He had the pleasure of building a company called Lessonly, employing over 230 people and changed the lives of many more after the acquisition. He has also been fortunate to lead teams at Seismic, OpenVi...

GTM 87: The Future of Media and Marketing with Anthony Kennada 26.03.2024

Prior to founding AudiencePlus, Anthony Kennada served as the CMO of incredible companies like Hopin and Front. He was the founding CMO of Gainsight where he and his team are credited with creating the Customer Success category -- a novel business imperative, profession and software category that helps subscription companies grow sustainably by becoming customer obsessed. By focusing on human firs...

GTM 86: Learnings From 6 Successful SaaS Exits with Katrina Wong 19.03.2024

Katrina Wong is the Divisional CMO / VP Marketing at Twilio Segment. She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. She has also created award-winning integrated campaigns with data storytelling. Prior to Twilio Segment, Katrina worked at Zuora, Salesforce and SAP. She started her career as a management consultant for Pricewater...

GTM 85: A $2.6 Billion Lesson and Embracing Ecosystem-Led Growth with Bob Moore 12.03.2024

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster.  He previously co-founded the cloud data pipeline company Stitch (acquired by Talend in 2018) and business intelligence platform RJMetrics (acquired by Adobe by way of Magento Commerce in 2016). Prior to RJMetrics, B...

GTM 84: Outbound Isn’t Dead: This is How to Reach the Inbox with Stephen Hakami 05.03.2024

Stephen Hakami is the Founder and CEO of Wiza - the most accurate way to find verified contact information for B2B prospects. Stephen started the company in 2019 after a sales career of being frustrated with bad data, and set out to build a prospecting tool that's powered by live LinkedIn data. Discussed in this Episode: The frustration with bad data and the inspiration behind building Wiza....

GTM 83: Redefining Marketing with AI and Personalization | Amanda Cole 27.02.2024

Amanda Cole serves as Chief Marketing Officer, leading the execution of the company’s marketing strategy to drive further business demand and brand awareness. Amanda is a passionate marketing professional with more than 15 years of experience in helping SaaS companies build impactful brands, communicate differentiated value, and grow high-performing marketing teams. She previously served as the co...

GTM 82: Use These Sales Negotiation Tactics to Win with Richard Harris 20.02.2024

Helping founders with GTM Strategies and teaching sales reps how to earn the right to ask questions, which questions to ask, and when is the primary driver for Richard Harris . He brings 20+ years of experience, having done all the roles - SDR, AE, Manager, Director, VP of Sales, and Director of Sales Ops - to the table. His client list includes Zoom, Salesforce, Gainsight and 80+ SaaS start-ups....

GTM 81: Signal-Based Sales and Entering GTM 5.0 with Alexa Grabell 13.02.2024

Alexa Grabell is the Co-Founder and CEO of Pocus. Pocus is mission control for your pipeline. Pocus brings together product usage and other intent signals (customer, community, marketing data) to surface top leads, enabling reps to act fast. Alexa’s passion for democratizing data for go-to-market teams began when she led sales strategy & operations at Dataminr, where she built internal solutio...

GTM 80: AI in GTM Deep Dive | Overcoming Analysis Paralysis and Tactical Use Cases with Andy Jolls 06.02.2024

Andy Jolls is 25+ year executive with several years in CMO roles. As a full stack marketer, Andy has re-architected six brands and identities, and built three funnels from the ground up. He’s been a B2B leader in businesses from pre-revenue to $600MM. Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. He’s also a proud alum of Michigan and...

GTM 79: Surviving and Thriving with Frugal, Gorilla GTM Against Giant Incumbents | Amit Pande 30.01.2024

Amit Pande is CMO and EVP of Strategy at Aviso AI, a leading revenue intelligence platform. Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS). In a prior life, Amit also led product and UX teams at Yahoo and Oracle. Amit is a Stanford GSB alumnus and ha...

GTM 78: 2024 Predictions with GTMfund's General Partner, Max Altschuler 23.01.2024

Max Altschuler is the Founder and General Partner of GTMfund , an early-stage fund focused on B2B SaaS startup backed by the world’s best tech GTM leaders. Previously, he was the Founder and CEO of Sales Hacker, a global digital media company that he grew and successfully sold to Outreach in 2018. He then took over as VP of Marketing for rapidly growing Outreach. In 2023, Max acquired the company...

GTM 77: Building a Top-Down Sales Strategy While Maintaining a Bottoms-Up Approach with Leena Joshi 17.01.2024

Leena Joshi is Co-Founder & CEO of CloseFactor , a GTM strategy and execution platform that helps enterprise tech hone in on the exact right prospective customers and accelerates their conversion by helping your sales and marketing teams be contextually relevant to them.  She has led GTM teams at high scale B2B companies such as Splunk, VMware, Redis and has a unique perspective on the converg...

GTM 76: 0 to $100M: You Need to Reinvent Yourself at Every Phase with Mike Molinet 09.01.2024

Mike Molinet is the Co-Founder of Branch (branch.io), where he was COO and President, leading the company to $100M in ARR. He oversaw all things GTM there, including G&A and Product. Now, he is the Co-Founder of Thena ( thena.a i), a seed-stage startup backed by Lightspeed and First Round, where they're helping companies service and engage their customers in Slack. After taking Branch to...

GTM 75: The AI Evolution: Cross the Chasm of First to Future Iterations with Gong’s EVP Eran Aloni 02.01.2024

Eran Aloni is the Executive Vice President of Product Strategy and Ecosystem at Gong.   He has been a leader at Gong for eight years, previously holding titles of Chief Customer Officer and Chief Operating Officer.  What You Will Learn: Eran's career advice to younger go-to-market professionals.  Two stages of AI advancements and which is more valuable.  The role that data sets have in AI pro...

GTM 74: It's Bull$***. 50+ GTM Leaders Share Which Widely Held Beliefs They Disagree With 26.12.2023

To cap off the year, we have another special episode. Be warned: It's a spicy one!  At the end of every weekly podcast episode, host Scott Barker asks guests the same two questions. Last week, you heard the compilation of guest responses to the first question. This week, you’ll hear the compilation of their responses to the second question: What is one widely held belief that revenue leaders...

GTM 73: 50+ GTM Leaders on What’s Working and Career Learnings 20.12.2023

We have a very special episode this week.  At the end of every weekly podcast episode, host Scott Barker asks guests the same two questions.  Today, you’ll hear the compilation of their responses to one of the questions.  Spoiler alert: you’ll get to tune into the other question next week, which is slightly spicier as it’s full of hot takes.  What You Will Learn: What’s working and learnings for t...

GTM 72: Avoiding Agency and Fractional Roulette: How to Pick the Right Partner with Daniel Weiner 12.12.2023

Daniel Weiner is a former agency executive turned Founder. He started YouShouldTalkTo in 2020 amidst the madness of the pandemic and 3 years later has turned it into a 7-figure business. He also hosts a podcast and private CMO dinners in Atlanta. Outside of work he enjoys all things food/cooking, playing basketball, and working on renovating his loft. What You Will Learn: How to assess what type o...

GTM 71: Writer CEO Tells All: Securing Enterprise Customers with a PLG Motion | May Habib (Revisited Bonus Episode) 05.12.2023

May Habib is CEO and Co-Founder of Writer, the full-stack generative AI platform for enterprises. Writer empowers your entire organization to accelerate growth, increase productivity, and ensure compliance.  May has worked in NLP and ML for 10 years, and before Writer, she founded and built Qordoba, a localization software company. She is an expert in AI-driven language generation, AI-related orga...

GTM 70: The ‘5 Ps’ Winning Formula Behind Crunchbase’s Sales Leader Ang McManamon 28.11.2023

Ang McManamon is a tenured sales leader who puts culture first, helps build high-performing SaaS teams, and executes with urgency across all areas of an organization. She is currently the VP of Sales at Crunchbase , where she leads a high-growth team out of New York City. She previously served as a sales leader for Amazon, Knotel, and Stack Overflow. What You Will Learn: Retrospective sales career...

GTM 69: Behind the Scenes on Building and Selling Wisely for $187 Million with Mike Vichich 21.11.2023

Mike Vichich is the Co-Founder and CEO of Wisely , which he successfully sold to Olo for $187 million in 2021. Currently contemplating his next move, it will involve embarking on the journey of being a second-time founder. With the experience of building Wisely under his belt, he is looking to avoid making mistakes from his first venture and avoid common traps. He resides in Ann Arbor, Michigan wi...

GTM 68: Klaviyo’s Blueprint for Sales Success of $25M to $450M+ Growth with Sean Marshall 14.11.2023

During Sean 's most recent operating role he spent 4.5 years as SVP, Global Sales at Klaviyo . He helped scale the sales organization from 15 to 300 people, while growing annual recurring revenue from $25m to over $450m.  Prior to Klaviyo, Sean served in enterprise sales roles at Localytics, Yammer (acquired by Microsoft for $1.2B) and SuccessFactors (IPO & acquisition by SAP for $3.4B)....

GTM 67: Stop and Celebrate Your Wins with Scott Gifis 07.11.2023

Scott Gifis is currently the CEO at NoFraud , formerly the President and COO at frame.io (bought by Adobe) and prior to that, he was the president at AdRoll for 6 years.  Scott is an experienced executive operator, investor, advisor, and board member with a proven track record of building and scaling great companies, globally, from near zero to $100M plus. Today Scott advises for nearly a dozen Sa...

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