Tom Grainger

The GTM Game

Business EN ↓ 3 episodes

Conversations with GTM leaders at some of the world’s most interesting and fastest growing organisations. We dive deep into real processes, real results, and insights most of the market never gets to see. For more check out: advancedclient.io

Author

Tom Grainger

Episodes

How to beat the VC treadmill with Ajinkya from Trellus (Trellus.ai) 03.03.2026 39:11

The conversation covers the evolution of sales tech, the journey of Trellis, early challenges, market trends, VC funding, long-term business strategy, shift in sales strategies, efficacy of outbound automation, and distribution dominance in the market. Takeaways Sales Tech Evolution Distribution Dominance Distribution is key Content is king Chapters 00:00 Introduction and Company Overview 05:03 VC...

Why AI Won’t Replace Great Salespeople With Jack Porter From BirdDog (getbirddog.ai) 18.02.2026 45:32

Jack Porter shares the journey of Bird Dog, from its inception as an investing platform to its pivot into a successful sales tool. He discusses the challenges faced, the growth strategies employed, and the development of a social ABM approach. Additionally, he delves into the nuances of content creation and the importance of engaging, relatable content in driving business growth. The conversation...

Why Value Beats Volume in GTM with Matt at Prospeo (Prospeo.io) 10.02.2026 54:35

Matt, head of sales at Prospeo, discusses the company's go-to-market strategy, the importance of data in sales, and the value-first approach to marketing and sales. He also shares insights on cold calling, personal branding, and the significance of building relationships with potential customers. The conversation covers topics related to cold email strategies, testing messaging, the role of AI in...