The GTM Engineer Podcast

In today's episode, I talk to Lohit from Growth Engine X about building highly personalized outbound campaigns using Clay and scaling lead generation for B2B SaaS companies. We dive deep into a case study where they transformed an underperforming e-commerce agency by fixing both their targeting and offer. Lohit shares how they moved from generic "spray and pray" outreach to strategic filtering bas...

In today's episode, I chat with Alan Ruchtein from The Modern Seller Program about building go-to-market strategies from the ground up. We dive deep into his process for understanding client businesses before touching any tools, exploring how he creates buyer persona matrices that map challenges, symptoms, and KPIs for different decision-makers. Alan shares his philosophy on why fundamentals trump...

In this episode, I sit down with Utkarsh Rana, Head of GTM at C17, one of the top lead generation and outbound agencies in the world.  Utkarsh shares the agency's sophisticated approach to automated lead generation using Trigify for intent-based prospecting, generating 6,000 qualified leads per week on autopilot through webhook integrations with Clay tables that handle verification, enrichment, an...

In this episode, I chat with Wouter Harink from Genflows agency about building sophisticated omnichannel outbound systems that create inescapable customer journeys.  We dive deep into his "trident approach" combining cold email, LinkedIn DMs, and cold calling with Clay-powered automation, achieving impressive results like 78% LinkedIn acceptance rates and 25% phone pickup rates. Wouter shares his...

In this episode, I chat with Ankit from The Kiln about his approach to GTM engineering and building sophisticated Clay workflows for clients.  We explore three compelling case studies: a CRM re-engagement campaign that generated 40-50 positive responses, a personalized outreach strategy using intent signals, and a creative Dreamforce campaign that scraped LinkedIn posts to pre-book meetings with a...

In today's episode, I talk to Ashraf from RevenueBust about building an intent-based outreach agency that specializes in staffing, recruiting, and marketing agencies.  We dive deep into his philosophy of reaching out within three hours of detecting intent signals, exploring how his team tracks multiple data points like job postings, new executive hires, SEO rankings, and ad campaign performance to...

In today's episode, I chat with Drew from Korus GTM about building sustainable outbound systems that prioritize long-term consistency over quick wins.  We dive deep into his scientific approach to testing message-market fit and message resonance, exploring how his team builds comprehensive infrastructure to prevent common pitfalls like burned domains and inbox deliverability issues. We discuss his...

In today's episode, I sit down with Kellen Casebeer, founder of The Deal Lab, and talk about his unique approach to message-market fit testing and GTM strategy.  We dive deep into his unconventional journey from sales rep to fractional VP of sales to agency founder, exploring how he discovered the power of segmentation and messaging before having a product to sell.  We discuss the evolution from b...

In today's episode, I chat with Rish from CleverViral about building scalable outbound systems that consistently deliver 5-7% reply rates.  We dive deep into his team's approach to targeting and qualifying leads, exploring how they achieved 60 meetings in 60 days for a Shopify app targeting $5M+ e-commerce stores. Rish shares his philosophy on messaging psychology, explaining why human behavior is...

In today's Outbound Wizards by SalesRobot episode, I talk to David Gabriel from ViewIn Advisory about the fundamentals of building successful outbound sales systems.  We dive deep into GTM strategy, exploring how to identify true product-market fit, leverage AI workflows for personalization at scale, and create outbound sequences that actually convert. David shares his expertise on using Clay for...