The GTM Engineer Podcast

In today's episode, I chat with Marijn, founder at LeadGem (Clay certified agency in Amsterdam), about working with recruitment, manufacturing, and SaaS clients—starting with ICP matrixes to avoid execution disconnect, then running monthly A-B testing experiments with a growth hacking mindset.  We explore his highest-impact campaigns focusing on CRM job change monitoring (reaching people in newly...

In today's episode, I chat with Deepak Joshi, a freelance GTM engineer, about helping B2B agencies and companies get pipeline through email/LinkedIn outreach and building automations that make manual steps scalable - emphasizing that infrastructure is buyable today but understanding what to send and who to target requires experimentation across industries (IT needs professional emails, marketing n...

In today's episode, I chat with Alex, founder at Authbound, about pivoting from cold outreach agency to go-to-market advisory focused on giving founders clarity over data, attribution, revenue, and client acquisition costs across all channels - using campaign trackers that allow C-level, sales, marketing, and product teams to understand what happened in every campaign and decide whether to push ga...

In today's episode, I chat with Eishan Deshwal, GTM operator and consultant, about working with Series A to Series C startups experiencing growing pains - account territory mapping, data validity, CRM cleanliness - taking full ownership of projects rather than just advising, and segmenting by pain (Sandler sales philosophy: disqualify first) rather than static personas.  We explore his creative Fi...

In today's episode, I chat with Shawn, GTM engineer at RevPartners, about being their first GTME hire to build an all-bound motion alongside their core RevOps/HubSpot practice - serving both early-stage companies needing email infrastructure before their first SDR hire and mature companies sitting on goldmines of unactioned CRM data.  We explore his champion tracking play pulling Salesforce opport...

In today's episode, I chat with Olivier, founder and CEO of Outbound Catalyst, about building sustainable GTM systems for B2B SaaS companies ($1M-$15M ARR) starting with a go-to-market scan to diagnose actual constraints before launching evergreen campaigns in 14 days.  We explore his creative Clay table for construction companies that scraped websites to semantically categorize sub-verticals (swi...

In today's episode, I chat with Anirudh Gupta, a GTM engineer at Instantly, about heading outbound by sending 10,000+ emails daily with thousands of replies handled by AI Reply Agent, launching VIP done-for-you campaigns, and building internal apps using Cursor to help sales reps close deals.  We explore his intent-based approach focusing on new role signals (best performer because people need to...

In today's episode, I chat with Youssef, a GTM engineer, about automations that drive revenue beyond just outbound - including pre-call prep, automatic CRM updates, and reducing no-shows with AI calls 15 minutes before appointments.  We explore his creative campaigns for a German web agency targeting health professionals by scraping Google Maps data with SerperDev API, testing personalized outreac...

In today's episode, I chat with Parth Nagda, founder at Valcat.co, about pivoting from lead gen company to GTM engineering agency after realizing lead gen is never sustainable with limited scope and impact - now plugging in fractional GTM engineers into B2B SaaS companies (HR tech, FinTech) to solve deeper GTM problems beyond email outreach by looking at website visitor data, analytics on what cam...

In today's episode, I chat with Shubham Sharma, a GTM engineer at Outreachify (recognized as Clay key partners in India), about building scalable cold outbound systems across diversified clientele from agencies to SaaS companies to local businesses - focusing on finding message-market fit in the first 60 days by testing different ICPs and signals before introducing RevOps systems to repurpose and...

In today's episode, I chat with Supriya, a GTM engineer at Growth Today, about working across multiple niches providing Clay tables and B2B outbound services - recently generating 83 responses (30 positive) for a manufacturing client by combining AI-powered personalized copywriting with an incentive offer inviting manufacturers to share their journey in an interview, proving that valuing their tim...

In today's episode, I chat with Vlada, a self-employed GTM engineer, about working with Clay and lead generation agencies to architect creative multi-channel outreach that's precise in segmentation rather than spray-and-pray - deciding between email, LinkedIn messages, or voice notes based on available prospect data and context.  We explore her creative campaigns including the hardest table she ev...

In today's episode, I chat with Mark, about how Instantly grew from solving the "extra domain charges" problem in 2021 to becoming a bootstrapped household name sponsoring El Clasico alongside BMW and Nike - tripling client results, doubling ARR, and scaling from 3 to 10 GTM engineers in under six months by focusing on offer creation as the strongest psychological lever.  We explore his creative c...

In today's episode, I chat with Habib, a GTM engineer at Cuez (rundown software for newsrooms), about transitioning from agency life handling 4-5 clients daily across legal, fintech, manufacturing, and SaaS to doing account-based marketing for a small TAM where every lost lead is remembered by name.  We explore his creative campaigns including an early Clay legacy model workflow (end of 2022) that...

In today's episode, I chat with Mira, an SDR at Dreamforge, about building GTM strategies with predefined funnels for web3 and biotech clients - automating multi-channel approaches while emphasizing that two-way client communication matters more than any tool.  We explore her creative cybersecurity campaign targeting companies that recently suffered data breaches or security incidents, building bu...

In today's episode, I chat with Jana Vasileska, founder at Viralnetix, about building GTM systems inside client companies rather than running black-box campaigns - positioning as a strategic partner who automates everything so SDRs can focus on closing while clients own and understand every system.  We explore her creative campaigns including an AI agent that attempts to buy from Shopify stores to...

In today's episode, I chat with Charlie Brown, a freelance GTM engineer, about building cold email systems for B2B SaaS and service companies (1-50 employees) that prioritize copywriting craft over template automation - treating personalization data as ingredients and the final email as the dish that matters most.  We explore his creative enrichment approach that breaks clay tables into granular s...

In today's episode, I chat with Shakthi, Director of GTM Engineering at Thumbstop Media, about building custom outbound systems exclusively for AI companies that generate 7+ enterprise leads weekly through social signal detection and hyper-niche filtering.  We explore his creative AI avatar campaign that embeds interactive clones of actual employees directly into messages (using tools like HeyGen...

In today's episode, I chat with Patrycja, a leading GTM engineer, about building complete outbound systems that clients truly own and understand.  We explore her creative job change detection workflow that validates whether leads got promoted, switched companies, or stayed put - combining HubSpot CRM data with LinkedIn enrichment and AI prompts to trigger signal-based sequences without relying on...

In today's episode, I chat with Faraz from ThynkGrowth, an AI-focused outbound agency specializing in consulting rather than full execution because companies increasingly want to build outbound in-house without agency dependencies - guiding teams to set up Clay flows and automated systems themselves.  We explore his multi-channel sequencing strategy that scores prospects and pushes top 10% high-in...

In today's episode, I chat with Mathew Joseph, founding GTM engineer at Rwazi (a 20-25M ARR Series A AI SaaS for enterprise retail decision-making), about how GTM engineers serve as the centerpiece between marketing, sales, and product teams to identify product-market fit, 10x existing success, and find what's being missed in the market.  We explore his creative social listening campaigns that gen...

In today's episode, I chat with Jorge B. Macías, founder of The GTM Engineering Company, about his unconventional journey from industrial engineer who thought he was "too good at math" to become a salesperson like his dad and grandpa, to becoming one of the earliest employees at Puerto Rico's first Y Combinator company where he grew the AI startup from zero to $1.3M ARR as an AE while simultaneous...

In today's episode, I chat with Eryk Lewandowski, founder of FlowBound and GTM lead at Scalers, about their intent-driven approach to outbound for SaaS companies specializing in LLM SEO and Reddit SEO.  We explore his shift from crazy personalization to relevancy-focused campaigns that find signals on LinkedIn - scraping likes, comments, and follows on LLM SEO posts to identify prospects genuinely...

In today's episode, I chat with Saad Zia, GTM engineer at The Deal Lab, about their research-driven approach to cold outbound that focuses on message-market fit rather than scaling existing playbooks.  We explore their creative segmentation strategies that target the 30% of prospects not even thinking about buying yet - using Clay to build custom segments like checking if local contractors have 24...

In today's episode, I chat with Viraj, founder of Growth Kinetics and a SaaS tool builder, about his specialized approach to B2B SaaS lead generation and the strategic frameworks behind successful outbound campaigns.  We explore his standout campaign for a sales platform client that achieved 12-15% reply rates through intelligent segmentation - targeting founders differently based on whether they...