The GTM Engineer Podcast

In today's episode, I chat with Gerda, from Leadprinter AI, about running end-to-end cold email systems for B2B companies across a surprisingly wide range of niches—SaaS, video agencies, investment firms, solar panels, real estate, conferences—with a bold guarantee of minimum 20 leads per month or extensions and refunds, which has only failed twice out of 200 clients.  We explore two campaigns: a...

In today's episode, I chat with Jan Strom, founder of VojVoj, about building a content creator platform that merges the monetization model of OnlyFans and Patreon with the discovery mechanics of TikTok and Meta—replacing the like button with a financial differentiator where every engagement costs real currency, so the algorithm rewards quality over quantity and creators start earning from day one....

In today's episode, I chat with Felipe Soza, Head of Ops at Outreach Engine, about building GTM systems that go beyond cold email—understanding each client's offer from the core, then building the entire revenue engine around it across whatever channels and methods will actually get results, rather than just running campaigns and calling it done.  We explore his most engineering-heavy campaign: bu...

In today's episode, I chat with Kumar Sahil, founder at Dwary Intech, about specializing in GTM for AI SaaS companies and product-based startups—a niche he jumped into early when the AI boom hit and realized that while everyone was talking about using AI, very few people understood how to use it to actually earn money and understand the market.  We explore his most interesting campaign: a high-end...

In today's episode, I chat with Tanay Mishra, Clay Coach at Clay Bootcamp, about accelerating people into GTM engineering through one-to-one personalized coaching—two weeks of structured self-learning followed by six weeks of twice-weekly sessions where coach and student build a real project together, creating demonstrable ROI and a portfolio piece by the time the program ends.  We explore the stu...

In today's episode, I chat with David Tasev, GTM Engineer at Instantly, about what it actually looks like to run cold email campaigns from inside one of the biggest sending platforms in the world—taking clients from offer creation all the way through campaign optimization, and building playbooks that outlast any single trend.  We explore his investment fund campaign that generated 600 opportunitie...

In today's episode, I chat with Roshan, co-founder at Kale Acquisition, about building cold email systems for companies selling to local businesses—and why staying deeply involved in the revenue conversation long after the lead is generated is what separates a growth partner from just another cold email agency.  We explore how Kale generates 250 positive replies a week for their top clients by sen...

In today's episode, I chat with Stijn Verhagen, founder at Course Launcher, about a very specific niche: established LinkedIn personal brands with B2B offers—agency owners, coaches, consultants—who already have attention but aren't converting it into revenue because their content, DMs, and conversion systems aren't working together.  We explore his content-chats-conversions flywheel and a recent c...

In today's episode, I chat with Sergio Perea, founder at Boost Hero, about what he calls revenue engineering—treating GTM as a system, not a guessing game, by optimizing every part of the funnel from how leads enter to where deals slow down, with data, tools, and clear processes rather than random growth hacks.  We explore his core philosophy: AI is a maximizer, not a foundation—you need solid bus...

In today's episode, I chat with Daniel Lindenbaum, GTM engineer with nearly 15 years across sales, business development, and operations, about the insight that shaped his entire career: the biggest breakdowns in GTM aren't in the pitch or the delivery—they're in the handoffs between sales, ops, and client success, and that's exactly where GTM engineering lives.  We explore his "rhythm system" appr...

In today's episode, I chat with Omar, GTM Engineer at Flexcode, an Odoo partner operating across Europe and the GCC, about the research-heavy, high-stakes world of selling enterprise ERP implementations to C-suite buyers where you get exactly one shot and the work before outreach is double or triple the work after.  We explore Omar's philosophy on personalization: use Clay and AI for research—coll...

In today's episode, I chat with Mike Ellis, co-founder at Kale Acquisition, about building end-to-end cold email systems for companies selling to local businesses—restaurants, home services, and anyone with a geographic dimension to their sales—and why the $1.5M in closed revenue they generated for their best client in about a year had nothing to do with a fancy Clay table and everything to do wit...

In today's episode, I chat with Jordan Lange, founder at Axon, about building a product that solves the unsexy but showstopping problem underneath all GTM engineering: CRM data quality. Axon acts as an observability layer for HubSpot, identifying messy, duplicate, and missing records that break downstream automations—then cleaning them automatically.  We explore a real example where a Zapier autom...

In today's episode, I chat with Johannes Fessler, founder at Rocksolidleadgeneration, about four years of specializing in e-commerce marketplaces—booking 39 meetings in six weeks for Allegro (Europe's largest online marketplace), signing up 67 sellers in three and a half months, and going on to work with Temu and Onbuy—while also running mindset coaching for agency owners through Agency Velocity. ...

In today's episode, I chat with Nate Calhoun, founder at Inbox Accelerator, about a genuinely different business model in the cold email space—setting up clients' entire email infrastructure for free, getting paid as an affiliate at wholesale rates, so clients pay less than they would going direct while getting full setup support across sending software, email accounts, and data.  We explore his c...

In today's episode, I chat with Nik K., GTM Engineer at Postindustria, a custom software development company, about building an event-based outbound machine that booked 75 on-site meetings in a single month across multiple conferences.  We explore his full pre-event workflow: segmenting attendees by industry and business model using ChatGPT before touching Clay, scraping deep company profiles with...

In today's episode, I chat with Sahil, fractional GTM engineer working with companies that have small TAMs—sometimes as tight as 1,500 accounts—where mass cold email doesn't make sense and the real value comes from building smart in-house GTM systems.  We explore his highest-ROI win: not more pipeline, but faster lead routing—building an automated system that pushed positive replies straight to Sl...

In today's episode, I chat with Terhile, fractional GTM engineer working across two clients in the UK and US, about doing GTM work across verticals most engineers never touch—e-commerce wholesalers, boutique shops, and brick-and-mortar businesses.  We explore his campaign for a seasonal product supplier targeting boutique shops, where paid social wasn't viable because the audience skews older and...

In today's episode, I chat with Lucas Paiva, GTM Engineer at Scient, about building Brazil's GTM engineering ecosystem from the inside—Scient is a go-to-market consulting firm founded by Silicon Valley alumni who brought frameworks like Winning by Design to Brazilian companies doing 50M+ ARR, and Lucas sits at the intersection of their education arm, running a six-week GTM Engineer Certification p...

In today's episode, I chat with Jessica Aires, Growth and Marketing Lead at Abstra, about running B2B sales-led growth for a Brazilian finance automation SaaS targeting CFOs and finance managers—covering revenue operations, performance ads, outbound automation, and co-founder-led content all at once.  We explore her core insight on list quality: Sales Navigator data is roughly 30% wrong at any giv...

In today's episode, I chat with Dario Dean, GTM Engineer at Reach, about being the first GTM engineer hired at a merchant of record company helping SaaS and e-commerce businesses expand globally—and what it looks like to build GTM strategy from scratch in-house versus the rinse-and-repeat agency world he came from.  We explore his favorite campaign: a LinkedIn content agency client targeting busin...

In today's episode, I chat with Dave Wilkins, founder of SDR Leaders of EMEA (and USA and APAC), about his mission to define what the sales development function should look like in 2030—giving leaders from first-time managers to VPs running 250-plus person SDR orgs the roadmaps they need to evolve the role into the revenue-critical function it should be.  We explore what Dave is seeing across the...

In today's episode, I chat with Clark Hess, GTM Engineer at Supio, about building the entire go-to-market data infrastructure from the ground up at a legal AI startup—handling Clay, Gong, CRM architecture, and database-building for a very specific TAM: plaintiff personal injury attorneys in the United States, roughly 60,000 total.  We explore two initiatives: first, building custom scrapers to pul...

In today's episode, I chat with Filippo Greco, GTM Engineer at Yellow Tech, about building one of Italy's first AI-first companies—running AI adoption programs for businesses across Italy (interviews, classrooms, workshops, full 360-degree rollouts) while also building agents, automations, and Clay-based GTM systems for clients who are just beginning to understand what AI can actually do for them....

In today's episode, I chat with Thomas McCourt, founder at CalendarInvite, about running a B2B lead generation agency focused on small to medium marketing agencies—helping them build outbound systems through cold email and cold calling for clients who are great at marketing everyone else but have no formal offer or sales process for their own services.  We explore his campaign for a non-agency cli...