The GrowthMentor Podcast

You’ll hear about: the “symbiotic relationship” between positioning and branding the top mistakes in the domain the good and the bad news about startups April Dunford’s framework for positioning a company against competitors

You will hear about: how an article with 200+ ranking factors can be misleading understanding what Google wants to rank for any keyword accountability in the SEO industry, and KPIs such as indexing and impressions high quality content production (BOFU and TOFU)

You will hear about: how easy it is to get started the importance of research in cold email what email market fit is and how to write copy that converts what to do after a positive response what to automate and what to do manually

You’ll hear about: the importance of culture fit with your teams habits of a 3rd time founder dealing with dreadful tasks, and their relevance with automating, delegating or hiring what founders can do to find more balance & well being in their life how to identify your zone of mastery

You will hear about: Common mistakes when dealing with startup validation The Problem Solution Product framework Why entrepreneurship is a process Solving needs that the customers will pay for When your customer research is enough to proceed to the next steps And all those in less than 20 min

You’ll hear about: Most common problems around marketing operations The size of your marketing team How to build a demand gen or ABM program with scarce resources What you should be automating first

You’ll hear about: At least 3 mind-blowing insights that you don’t know about cold-email The 3R email framework The importance of the preview and the subject line How patience comes into play

Why giving feedback fails and common mistakes around the process The backfire effect of giving feedback Various feedback-related fallacies What leaders can do to help themselves and their team Ways to improve the process of giving feedback

Using customer research to cut through the fog of "what are we doing right now?" Who should be responsible for doing user research Figuring where the drop-off in growth is happening What questions to ask during user research calls to inform acquisition and retention optimisation strategies Being honest with yourself. Are you really mission-critical anymore?

Common misconceptions with online businesses What to prioritize when starting one “Doing your math” High vs Low ticket offers The mindset behind service-based businesses

Common misunderstandings about product launches Product hunt pre-launch initiatives and relevant mistakes Value proposition design Language market fit And all this in less than 15 min!

Their experiences with growth stagnation and how to best cope with it as a team The reasons behind growth stagnation: Building on shaky foundations and getting the right match across product-market-channel-model fit The importance of taking big bets vs. smaller optimizations or experiments If and when you should decide to give up and stop

What Design Thinking is The different steps of the process Tools that can be used along the Design Thinking process How scalability is added to the equation The always beta mindset

What demo landing pages are What their anatomy should be What startups do wrong when developing them How they differ per industry or job function Useful tools

How can PMF be defined and why is it important Common misconceptions about it The 4 steps of the PMF journey The mistake that many entrepreneurs make with their MVP And all this in less than 15 min!

The problem with startup marketing efforts What to do instead, and how to prioritize What types of efforts should be done first How startup buzz-words confuse startuppers or marketers even more

The problems that early-stage startups face How should they be approaching their growth strategy and prioritization Experimentation with different tactics to identify the most valuable channels Content & SEO for early-stage companies How the users’ funnel is related to Content Strategy and Types

The Why’s behind transitioning from startups to corporates and vice-versa Entrepreneurial Mindset and Roles How LinkedIn can be used for building authentic connections with other people Understanding people and how this affects customer success, customer experience and interviews Empathy and Storytelling

Being Social on a Social Media World How Startups should Kick-Off their Social Media Activity How to be Lean in Social Media How Social Media Activities Scale

Growing from a Founder’s career to becoming a Head of Growth Founders’ Ego and other types of egos A fresh approach about Going-To-Market and how to prioritize your marketing channels The most useful tool for founders

How has SEO changed in the last 1-2 years and what direction it has taken for 2022 and beyond? Search Intent trumps everything else. How can you incorporate this factor in your SEO strategy? How to align your Strategy, Team Structure, Hiring & Training, Content Writing process to serve the Search Intent On hiring SEO talent - challenges faced and lessons learned from years of experience running an...

How marketing led-growth differs from product led-growth The significance of data in designing winning product growth strategies Common mistakes in utilizing data in your campaigns and strategies Challenges faced due to the lack of quality data Tools to design and implement growth strategies

What if the timing isn't right for you to leave corporate Skills from big companies that help when you're on your own Entrepreneurial skills that can work in corporate life Working solo vs. working in a silo

The challenge of having to be the only one to do everything How to figure out things you've never done before The role of mentorship on the entrepreneurial journey Building a mindset that helps you through feeling like an impostor

The effect iOS 14.5 had on the industry. These are the things you need to know as the industry evolves. How important is university to a career in analytics?