The GrowthMentor Podcast

Episode #1 of Passing The Torch We talked to Etan Efrati and Jack Zerby from Design for Decks on our pilot episode. We dug into what is essential when finding a mentor and when is the right time for you to look for one. Etan and Jack also told us about their journey of collaborating after their mentoring call and how they built a 6 figure business together. Listen to how they built, tried, tested,...

In this episode, you’ll hear about: UX vs UI, and their importance for startups What do successful UX and UI look like UX designers vs UI designers How to get started as a startup, and how early you should invest

You’ll hear about: What is Product-Led Growth Why do startups need to adopt it When to adopt Product-Led Growth and when to avoid it The stages of Product-Led Growth, and how to build a PLG strategy

You’ll hear about: Skills of a remote leader Counterexamples of remote leadership Remote vs hybrid vs in-person Why remote leadership is important

In this episode, you’ll hear about: Qualified vs non-qualified buyers Fears, frustrations, wants, and aspirations Criteria to ignore leads Customer empathy and psychological models

In this episode, you’ll hear about: What RevOps is  Why it is important What is the difference between RevOps and Sales Ops The key revenue operation metrics and the role of technology How to get started

You’ll hear about: An interesting definition of Product-Market Fit (PMF) The biggest mistake founders make on their way to PMF How to understand if users are ready to pay to solve a problem Talking to your users early in your startup’s journey Aliya’s 3-step framework for customer interviews Signs that indicate that PMF is not happening

You will hear about: What is a fractional CMO What traits does a Fractional CMO have Why hire a fractional CMO How to become a fractional CMO

You’ll hear about: What omnichannel marketing is, The 3 variables of omnichannel marketing, How to start with omnichannel marketing, The importance of email marketing,  A real example from an influencer brand

Join Yoav Farbey to learn more about: not falling in love with your ideas, but with the customer and problem-discovery process, not building the wrong solution for your audience, good and continuous product discovery, 5 principles for product discovery.

You’ll hear about: why is leadership in startups important skills of an effective leader leaders vs managers what makes ineffective leaders how to become a great startup leader

You’ll hear about: not making a decision, an act that practically is still a decision decentralising decision-making in tech products and the devil in the details marketplaces, how to start them and how to segment your audiences executing quickly and learning for the next steps, compared to staying still what strategy is and what strategy shouldn’t be

In this episode, you’ll hear about: where to place your focus and why how the day and the week of a CMO looks like the no phone, no computer rule how a generalist prioritizes his work and responsibilities how culture enables teams to improve performance

You’ll hear about:  how to balance an agency job and freelancing  how a growth hacker’s week is scheduled  getting things done, as a framework to prioritize your work  leading as a way to work side-by-side with your team and  fighting bureaucracy and “challenging” authority to find more meaning in your work

You will learn about: the mistake of companies having sales lead the transition to Product-Led Growth Product-Led Growth being confused with growth marketing examples of Sales-Led Growth vs Product-Led Growth decreasing time to value and NOT handholding users across their journey the Zoom and 1Password examples

You’ll hear about: mapping out the steps of the JTBD understanding the steps of the customers why interviewing recent customers is important when to apply the JTBD and when not to

You will hear about: customer funnel tracking at startups vs mature companies starting simple and not trying to get too much too fast converting your customers’ journey into fuel for your growth retention tracking through cohort analysis how segmentation relates to customer funnel

You’ll hear about: a conversion-copywriter’s point of view about startup home pages what makes a good startup home page 3.5 steps to develop your home page how customer research is involved the 7 Sweeps of Copy Editing

You’ll hear about: pricing as a go to market exercise changing your pricing every 6 to 12 months how pricing aligns with every function of the business a ton of reasons behind rethinking your pricing 4 steps to proceed with your restructuring how customer research comes into play to solidify your positioning

In this episode, you will learn more about: the sense of urgency and accomplishment for early stage bootstrapped companies how to choose what business to build ideas in isolation vs real-world observations how talking to customers can change what you build just starting your efforts, and getting your hands dirty

You’ll hear about: Product-Led Growth for startups vs more mature companies why Product-Led not being a replacement for sales and marketing great onboarding experiences, “aha” moments and points of friction what product-led acquisition means and how it relates to monetization

You’ll hear about: startups thinking that they have it all figured out why running ads is not growth understanding yourself, your data and balancing your qualitative and qualitative mind building growth loops, magic moments and time cycles word of mouth and users talking about your brand and the depth of usage

You’ll hear about: brand, marketing and growth “interacting” in order to achieve a unified goal tactic led approaches and what’s the problem with them planning for both short-term and long-term growth the transformational power of vision, compared to goals explaining to your team why their work matters, and how this can help you grow the in-house subject-matter expert approach

In this episode, you’ll hear about: the value and the dangers when dealing with customer data why gut feeling is not scalable how you can use Customer Data Platforms 4 steps that every early stage startup could follow the difference between leading and lagging indicators

You’ll hea r about: Repeatable sales strategy Maximising the value by identifying the problems a business is solving Best practices around sales strategy Walking before running, and iterating Asking the right questions to stay in the conversation