The Growthentic Podcast

Most entrepreneurs are overwhelmed by the rapid acceleration of AI, but Shane and Sam reveal a breakthrough perspective: fear is just ignorance in disguise. This episode dives into how understanding is the key to unlocking AI’s immense potential—not just for tech giants, but for every business ready to evolve. Imagine transforming your team’s productivity with AI-powered tools that save hours each...

In this episode, Shane and Sam explore the nuances of work-life balance versus work-life integration, sharing personal insights and practical tips. They discuss the importance of sleep, self-awareness, and maintaining hunger for growth, all while navigating the entrepreneurial journey.

Sam Lee dive deep into how AI search is dismantling the performance marketing myth that SEO is merely a traffic hack. Instead, he reveals how sophisticated audience insights, content that genuinely connects, and brand authority now rule the game. With concrete examples—like how major companies are shifting their strategies—you’ll learn why chasing only rankings is a thing of the past, and how to l...

Imagine answering complex client questions in 5 minutes instead of days, simply by leveraging AI to crawl, categorize, and visualize website data in real time. This episode dives into real-world examples: how a top SEO expert built an automated website crawling system that integrates seamlessly with Google Analytics and Search Console, creating a live dashboard that answers campaign performance, b...

In this episode, Shane Chalupa discusses the importance of context in AI interactions, particularly with tools like ChatGPT and Claude. He emphasizes the need for users to set up custom instructions to enhance their experience and ensure tailored responses. The conversation also covers how to migrate data between AI platforms and the benefits of using automation tools for efficiency.

In this conversation, Shane Chalupa and Sam Lee discuss the challenges and intricacies of teaching and training, particularly in the context of AI. They explore the importance of preparation, the role of AI in enhancing efficiency, and the potential of tools like Paperclip for managing operations. The discussion also touches on resilience in the face of challenges, the dichotomy of AI as a powerfu...

Most SEO professionals overlook a simple yet powerful trick to bypass cookie consent forms and unlock full website data. In this quick but impactful episode, Sam shares a step-by-step method that harnesses the power of AI and developer tools to mimic human actions, saving hours and giving you complete crawl data.

Uncover the revolutionary wave of AI transforming the way knowledge workers operate—before it's too late. Shane Chalupa reveals how the rapid evolution of AI agents and automation is reshaping entire industries, making traditional roles obsolete and creating unprecedented opportunities for those who act now.

In this episode, Shane and Sam discuss the rapid advancements in AI, personal development, fitness strategies, and business growth. They share insights on leveraging AI for small business success, effective vacation planning, and maintaining health and wellness amidst busy schedules.

Can you really go all-in on every area of your life at once? Sam and Shane kick off this month's episode with a powerful analogy — the four-burner stove — and break down why trying to max out family, business, health, and friendships simultaneously leads to burnout. They share how rotating your focus across life's priorities in seasons has helped them stay grounded, plus Shane unpacks the...

Sam and Shane come in with bold perspectives on AI & SEO. A candid, no-fluff conversation for marketers, engineers, and working professionals engineers trying to separate signal from hype.

In this episode, Shane Chalupa of Obnovit discusses the integration of AI into business practices, emphasizing a methodical approach to adoption. He outlines the importance of forming an AI council, conducting training, and identifying opportunities through workshops. The conversation highlights the need for a structured roadmap to implement AI effectively, while also addressing common challenges...

In this episode of the Growthentic Podcast, Sam Lee of Keyrise Consulting discusses the importance of SEO strategies, focusing on page type and funnel categorization. He emphasizes the need for effective competitive analysis and how leveraging AI can enhance SEO efficiency. The conversation highlights the evolution of SEO practices and the necessity for strategic thinking in the digital marketing...

In this conversation, Sam and Shane discuss the importance of reflection and planning in both personal and professional contexts. They explore the benefits of having structured systems over merely setting goals, emphasizing the significance of consistent effort and small wins. The discussion also covers business insights, including the implementation of the 'Profit First' methodology, clie...

Shane delivers a comprehensive primer on generative AI, starting with ChatGPT's 2022 release and cutting through the daily noise of AI updates. He introduces the 3WC prompting framework (Who, Why, What, Clarifying questions) with a real-world example of diagnosing his dog's nose wound in under 10 minutes—saving time, money, and a vet visit. Shane addresses the critical trust issue in AI re...

Sam breaks down how a simple custom 404 page redesign can generate revenue for a client. Learn the exact strategy that improved bounce rate from 62% to 51% and increased link click completion rates from 19% to 28%. Sam shares actionable tactics including above-the-fold messaging, strategic call-to-action placement, captivating imagery, and internal link curation. This low-lift, medium-impact proje...

Sam and Shane open up about navigating unexpected challenges and maintaining momentum through life's curveballs. Shane shares insights from "The Power of Now" while dealing with canceled travel plans due to a major snowstorm, while Sam reflects on the difference between business and personal setbacks. The hosts discuss overcoming "Quitters Day" in mid-January, the power of...

In this episode, Shane and Sam reflect on the past year, discussing the importance of unlearning and relearning in personal and professional growth. They emphasize the significance of setting good habits, transitioning from corporate to self-employment, and the role of journaling in personal development. The conversation also touches on dreaming big, navigating challenges in entrepreneurship, and...

In this episode, Shane and Sam wind down the year with a bit of reflection and discussion around goal setting. They also unpack the importance of operational efficiency as small business owners and how AI can create more efficiency regardless of your level of AI fluency. Thank you all for supporting us throughout 2025. We’re excited and humbled to continue sharing our journeys with you all.

In this episode of The Growthentic Podcast, Shane and Sam discuss: the importance of goal setting as the year comes to a close how AI can enhance business operations They also reflect on some recent personal experiences, share insights on overcoming challenges, and chat about the real value of continuous learning. The conversation wraps up with final thoughts on motivation and the significance of...

In this episode of the Growthentic Podcast, Shane and Sam discuss a range of topics from Shane's recent marathon experience to insights on training, business strategies, and the importance of mindset. They explore the challenges of entrepreneurship, the significance of planning, and how to navigate unexpected obstacles. The conversation also touches on future fitness goals, the power of quantu...

In this episode, Sam Lee and Shane Chalupa discuss Sam's recent experience running the New York City Marathon, reflecting on the emotional and physical journey leading up to the race. They explore the differences between planning and performance, emphasizing the importance of adaptability in achieving goals. The conversation also delves into the integration of AI in business processes, the sig...

In this milestone episode, Shane and Sam reflect on their journey through 20 episodes of the podcast, sharing personal updates, insights from recent travels in Asia, and lessons learned about prioritization and efficiency in both personal and professional realms. Enjoy!

Summary In this episode, Shane and Mary Chalupa discuss their experiences with entrepreneurship, the integration of AI into their personal and professional lives, and the challenges and rewards of working together as partners while raising a family. They share insights on the entrepreneurial mindset, the importance of viewing change as an opportunity, and practical applications of AI in parenting...

Sam and Shane share personal updates while also reflecting on their first guest episode. Shane updates on an exciting 8-week AI enablement course that he's offering to engineers while Sam shares recent SEO news and business developments. Enjoy!