The Growth Show with Whitney Bateson

Whitney breaks down the crucial steps to launching a successful online course in this solo episode. She stresses the importance of audience validation and pre-selling , explaining why understanding your audience’s needs should always come before creating your course. Whitney also highlights common mistakes wellness entrepreneurs often make—like spending too much time perfecting a course without va...

In this episode of the Growth Show, host Whitney interviews Linda Melone, a seasoned conversion copywriter. They explore the fundamentals of conversion copywriting, emphasizing the importance of creating revenue-driving content. The discussion highlights the role of AI tools, like ChatGPT, in brainstorming, refining, and enhancing copy. Linda elaborates on her transition from a personal trainer to...

In this episode, we explore the idea of breaking conventional rules in the business world, especially in the health and wellness field. Whitney shares personal stories about starting a business while traveling and discusses six key rules that, when broken, can lead to more freedom, success, and happiness. From challenging the need to be available 24/7 and rejecting the 'client is always right' man...

In this solo episode, Whitney provides an in-depth look into the technical aspects of creating a WordPress website. Whitney explains the importance of themes and plugins, providing best practices for selecting and managing them. She offers insights into her favorite tools such as Divi, WordFence, SiteGround Security, and Yoast SEO, explaining their roles in improving website performance, security,...

In this episode of The Growth Show, host Whitney interviews Holly Larson, a registered dietitian and the founder of the Dietitian Money Conference. The conversation revolves around empowering dietitians and nutrition professionals to advocate for better salaries and compensation. Holly shares her journey, the importance of negotiating, and how the Dietitian Money Conference aims to educate and emp...

In this episode of The Growth Show, Katie Dodd, a dietitian and successful entrepreneur, shares her journey into the world of blogging and how she turned it into a lucrative passive income stream. Katie breaks down the key steps to starting and growing a blog, from finding your niche to mastering SEO and creating multiple income streams. She also highlights common challenges bloggers face and how...

In this episode of the Growth Show, Whitney Bateson talks with Courtney O'Neill, a registered dietitian and former student of the Wellness Pro Website System. They explore building a niche business and website, attracting clients without social media, and overcoming 'comparisonitis.' Courtney shares her journey from rural chronic disease management to her own business in diabetes care, prenatal nu...

In this special episode, Whitney Bateson interviews Haley Shroth, a past student of The Wellness Pro Website System. Haley shares her inspiring journey as a trauma-informed functional medicine dietitian and holistic mental wellness coach. Learn how her website has become the cornerstone of her business, helping her grow and market her services without relying on social media. Discover Haley’s stra...

In this episode, we dive into the essential steps for building a successful website. We'll cover why having a website is crucial in today's digital world and walk you through what you need to do before you start. We talk about identifying your ideal customer, defining your services, and picking the right platform, with a focus on WordPress. Plus, we introduce our upcoming class, 'The Client Genera...

In this episode of the Growth Show, Whitney discusses the crucial topic of niching for business success. Whitney acknowledges the challenge many business owners face when choosing a niche, especially if they have multiple interests. The episode covers defining a niche before creating a website and the benefits of targeted marketing, standing out in a crowded market, and enhancing customer engageme...

In this episode, Whitney breaks down the essential steps for setting up a professional email using your domain name, a vital component for credibility and email marketing. She explains why free email services like Gmail and Yahoo are not suitable for business, and the importance of a domain-based email for compliance with platforms like MailChimp and ConvertKit. Whitney also walks you through the...

In this episode of The Growth Show, host Whitney dives into the crucial topic of selecting the right fonts for your website. Whitney explains why the font choices on your site are different from those for your overall brand and provides practical advice on how to ensure your fonts are on-brand, legible, and consistent. She covers common mistakes such as using too many fonts, inconsistency, and ill...

In this episode, Whitney dives into why having a waitlist for your new services or courses is essential. She explains the benefits of gauging interest, building buzz, and nurturing potential customers before launching. Whitney shares her personal experience and strategies on effectively setting up and using a waitlist to boost your confidence and ensure a successful launch. Learn about the importa...

In this episode of The Growth Show, Whitney shares her transformative experience with Remote Year, a program designed for remote workers to travel the world. Over the course of a year, Whitney visited 12 countries while developing her business and forming lifelong friendships. She discusses the pros and cons of the program, offers tips for preparing for such a journey, and reflects on the personal...

In this episode of the Growth Show, Whitney delves into the art of conducting impactful discovery calls. Drawing from her personal experiences both as a service provider and a customer, she highlights crucial mistakes to avoid. She offers practical advice on optimizing your intake forms, preparing a script or outline, and ensuring the call stays on track. You'll learn about the importance of makin...

In this episode, Whitney offers valuable advice for making the most out of live events such as health fairs, conferences, and farmers' markets. The focus is on ensuring a high return on investment by converting booth visitors into leads and eventually customers. Whitney shares her strategies for offering actionable value related to your work, capturing emails efficiently, and following up promptly...

In this episode, Whitney shares a comprehensive guide on the often-daunting task of hiring and managing team members. She shares personal experiences from her entrepreneurial journey, emphasizing the importance of having a structured hiring process. Key points covered include writing a detailed job description, applications, screening, video pre-screens, interviews, and onboarding. Whitney also to...

In this episode, Whitney delves into the importance and strategies of generating multiple revenue streams through your website. She provides an overview of her discussion with dietitian and side-hustle expert Katie Dodd, focusing on methods to effectively sell various revenue streams—both passive and active. She explains the difference between these streams and offers practical tips on how to impl...

In this podcast episode, Whitney shares their personal journey from battling depression and struggling with mental health issues in the past to adopting a full-time travel lifestyle. Following the announcement of the final enrollment window for the Wellness Pro Website System launch in 2024, the she delves into her experiences of traveling the world without a fixed base, discussing the initial fea...

In this bonus episode, Whitney shares exciting news about the opening of the Wellness Pro Website System, designed specifically for health and wellness professionals looking to enhance their online presence and attract more clients. Through testimonials from past students, listeners can learn how the program offers a comprehensive approach to creating websites that not only look great but also fun...

In this episode of the Growth Show, Whitney dives into the critical decision of whether to DIY or hire a professional designer for your website (or even opt for a unique middle-ground option). With a background in custom website design, Whitney shares insights from her experiences and from observing entrepreneurs who have traversed the DIY route. She delves into the considerations, pros, and cons...

In this episode, Whitney dives into her journey from starting her own business in early 2018 focusing on custom websites for nutrition businesses to developing a more impactful approach by offering customizable website templates. She emphasizes the importance of effective website creation that goes beyond aesthetics to include a goal-oriented strategy, strong branding, captivating copy, and a seam...

In this episode of The Growth Show, host Whitney welcomes Tarrah Westercamp as her first guest to discuss Tara's journey in growing her business within the school nutrition space. Tarrah, a registered dietitian with over a decade of experience in child nutrition, shares her transformative experience with the Wellness Pro Website System. Initially facing challenges in defining her business directio...

While many entrepreneurs question the necessity and timing of creating a website, a detailed site serves as a multi-functional tool, acting as an around-the-clock salesperson, and enabling business growth beyond your social media presence. Whitney shares why a website is not just an option but a foundational element for establishing credibility, particularly in the health industry, and for support...

In this episode, Whitney shares her top software tools that save time and increase profitability for business owners. She discusses how to decide if a software investment is worthwhile, including evaluating its time-saving potential and ability to generate sales. Along the way, you'll learn how to consider your unique business needs and how to use Whitney's handy decision-making process to determi...