The Growth Show with Whitney Bateson

This one is a casual catch-up, and it covers a lot of ground. Whitney shares the full story behind the decision not to pursue German residency, including the tax and business ownership complications that most "just move to Europe" advice never mentions. She explains what happens when you run a US business while living abroad, why physical presence in a country can make you a tax resident, and how...

nce. Then we drop into a coaching session on a new family support program she is dreaming up, and Whitney shares how to test the idea before you build it. If you have ever felt paralyzed staring at your marketing to-do list, this one is for you. Takeaways: Launch with your essentials done (homepage, about, services) and keep a running list of what to add once you are live. A site that sits unpubli...

Get your funnel up and running: offers.whitneybateson.com/dfy-funnel In this open house episode, Whitney pulls back the curtain on lead generation funnels and why every health and wellness practice should have at least one. She starts with the real problem so many practitioners run into, which is wearing the strategist, copywriter, designer, and tech hats all at once while still trying to see clie...

We made it to the final episode of the funnel series! Over the past five episodes we've covered what a lead gen funnel is, the four parts of a productive one, how to nail your lead magnet and welcome sequence, and how to measure whether it's all working. This episode tackles the missing piece: traffic. Whitney breaks down the difference between organic and paid traffic, then walks through every ma...

If you've ever looked at your funnel and decided it's "not working," this episode is the gut check. Whitney has had practitioners tell her their funnel is broken, and almost every time she digs in, it turns out one small piece needs a tweak, not the whole thing scrapped. In this episode she walks through the five numbers worth tracking, split into the leading indicators you can actually change thi...

You got the freebie up, people are downloading it, and then... crickets. In this episode, Whitney tackles the part of the funnel that quietly loses the most clients: what happens (or doesn't) right after someone opts in. She explains why the moment someone downloads your resource is the warmest they will ever be, and how a simple five-email welcome sequence can compress what used to take six month...

If your funnel feels like it's almost working but new subscribers aren't actually booking calls, this episode is the one to listen to. Whitney digs into the lead magnet itself, the open door at the front of your funnel, and explains why most freebies fail at the one job that actually matters: leaving someone in the exact mental state where working with you feels like the obvious next step. She wal...

Part two of the funnel series, Whitney is breaking down the actual mechanics of a lead generation funnel so you can see how every piece fits together. She walks through the full path a new lead takes (from finding your free resource to eventually booking a discovery call) and explains why this whole system can be about two weeks of automated emails doing the heavy lifting for you. You'll hear the...

The phrase "lead generation funnel" gets a bad rap... and honestly, for good reason. I get those same sleazy emails promising 100 leads a week, and it makes me want to close my laptop, too. But underneath the bro marketing noise, a funnel is just an automated system that takes a stranger and warms them up into a ready-to-book client without you manually following up with every single person. In th...

Alissa Rumsey and I went to dietetics school together almost 20 years ago (truly, how), and getting her on the show to talk about client retention was such a full-circle moment. Here's the big idea: when clients stop showing up after a few sessions, we tend to assume it's about motivation, money, or that they weren't "ready," but Alissa argues that most of the time it's actually a systems problem...

Dr. Annie Cole is back on the show and this conversation might just give you permission to stop doing the marketing thing you secretly hate. Her new book lays out 15 different customer attraction strategies, and the central argument is that every business has one that's built for it... most practitioners are exhausting themselves on the wrong one. We talk through which strategies tend to fit healt...

If the idea of stepping away from your practice for a week makes you cringe a little, this conversation is for you. Whitney is joined by Charlie Golightly, founder of Group Practice Partner, to unpack what real delegation looks like for human-centered practice owners — and why so many of us stay stuck doing everything even when we know it's not sustainable. Charlie shares the "house" metaphor for...

Katie Dodd didn't set out to be an entrepreneur. She was a geriatric dietitian happily working for the VA — with a plan to stay there until she was 68 and a half, as she puts it — until a chance conversation on a plane sparked her first side hustle opportunity. From that one freelance writing gig, she built a thriving multi-stream business that eventually gave her the freedom to leave her full-tim...

Ads Made Simple: whitneybateson.com/adsmadesimple If you listened to the three-part ads series and still had questions, Whitney and Priscilla recorded this bonus FAQ episode just for you. They walk through the most common concerns holding practitioners back from getting started — including budget worries, tech overwhelm, and not being sure if the timing is right — and give clear, honest answers to...

Ads Made Simple: whitneybateson.com/adsmadesimple In the third and final part of the ad series, Whitney and Priscilla wrap things up with the question that's probably been sitting in the back of your mind: how do you actually know when you're ready to run ads? Whitney shares that she held herself back for two or three years longer than she should have, feeling like she hadn't "earned the right" to...

In Part 2 of our ads series, Whitney and her team member (and ads manager) Priscilla Zaehringer get into the numbers — and it's genuinely exciting. They walk through a real calculator showing what's possible when you run a simple Meta ads funnel to a free lead magnet, starting with just $5 a day. Whether you're skeptical about the cost or just not sure what kind of return to expect, this episode m...

Whitney and her online business manager Priscilla Zaehringer are kicking off a three-part series all about ads — and not the intimidating, agency-speak kind. In this first episode, they break down the concept of the "silent funnel": a simple automated system that runs ads to a lead magnet, grows your email list, and warms up new subscribers — all without you having to post a reel every other day....

In this episode, I'm pulling back the curtain on some really big changes — both personally and professionally. After eight years of full-time travel with my husband Dylan, we're officially putting down roots in Berlin, Germany. I walk you through the logistics of how we've been living abroad (visas, taxes, Airbnb hacks, buying desks from Mercado Libre), why we're pursuing permanent residency in Eu...

If you've been told to "just network" but have no idea what that actually means in practice, this episode is for you. Whitney is joined by Alex Raymond, RD and founder of Courage to Nourish, who built a multi-state group practice almost entirely through intentional, systemized networking. Alex breaks down her two-branch approach to networking — from cold outreach to nurturing active referral sourc...

This episode is a replay from my session at the NE Summit 2026, where we talked about what is actually going on when your marketing feels scattered, inconsistent, or like it just is not working anymore. If you have been trying new strategies every few weeks, creating content without knowing if it is bringing in clients, or feeling like you need to be everywhere just to keep up, you are not alone....

What do you do when the business you've spent years building starts to crumble and no amount of hustle can fix it? Ana Reisdorf knows that feeling well. After years of running a successful health writing agency with a team of 10 writers, Ana watched her revenue dry up as clients took content in-house, AI tools disrupted SEO writing, and a costly course launch left her in debt. She went from doubli...

Register for the upcoming free training - The 3 Website Upgrades That Fill Your Calendar (Without More Marketing) - March 3rd or 4th: whitneybateson.com/upgrade Whitney hosts a short live “prep work” session on Zoom, inviting you to register for her free website training on March 3 or March 4 and to join the Facebook group for continued discussion. Instead of tactics, she leads you through a visua...

If your website feels more like a placeholder than a business asset, this episode is for you. Whitney shares real stories from dietitians, health coaches, and therapists who went through the Wellness Pro Website System after feeling done with piecing together their online presence. You'll hear how they moved from confusing, cobbled-together setups to strategic WordPress sites with clear messaging,...

I'm hosting a free training on March 3rd & 4th, called "The 3 Website Upgrades That Fill Your Calendar Without More Marketing.” And in this episode, I'm giving you a preview of what we'll cover. https://whitneybateson.com/upgrade I walk through a simple marketing framework that keeps the focus where it belongs: getting the right people to book a call. Your website is the foundation. From there...

🎉 Free Training Alert! Tired of wondering where your next client is coming from? Join Whitney for her free training, The 3 Website Upgrades That Fill Your Calendar (Without More Marketing), where she teaches the simple shifts you can make yourself to double your visitor-to-client conversion rate. Save your seat here: https://whitneybateson.com/upgrade   What does it actually look like to gro...