Genero
The Growth Pod
The Growth Pod is brought to you by Genero, a leading growth agency in the Nordics. We interview marketing experts, business leaders, and entrepreneurs to uncover the stories and strategies behind profitable growth. Learn more: https://generogrowth.com
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Episodes
#75 Sanna Suvanto-Harsaae - Posti's IPO, why CEOs fail, strategy mistakes, AI’s real impact 27.05.2026 1:15:19
Sanna Suvanto-Harsaae is one of the most respected business leaders in the Nordics, chairing companies like Finnair, Posti, and BoConcept. She returns for a third time to discuss good vs great leaders, “founder mode”, managing crises, making difficult decisions, the importance of focus and judgment, and the real impact of AI on business. Learn more: https://generogrowth.com https://www.linkedin.co...
#74 Axel Ahlström – robotics, industrial tech and the future of manufacturing in Europe 05.03.2026 59:26
Axel Ahlström sits at the intersection of manufacturing and technology. After working with major industrial companies in private equity, he co-founded Kvanted, a new 70M€ industrial deep tech VC fund. We talk about the future of manufacturing in Europe, what it’s like to start a new VC fund, robotics hype vs reality, deep tech investing, green and red flags in startups, and more. (0:00) Introducti...
#73 From zero to 13.5M€: bootstrapping e-commerce with Ebike Center founder Timo Uotila 05.02.2026 1:03:13
How do you profitably grow from zero to 13,5M€ in revenue, with just 20K€ in funding? We sat down to discuss this with Timo Uotila, who co-founded Ebike Center with his brother in 2023. We talk about entrepreneurship, common mistakes, lessons learned, building a premium brand, and navigating crises along the way. Learn more: https://generogrowth.com https://ebikecenter.fi/ https://www.linkedin.com...
#72: How to build a winning e-com/consumer brand in 2026 with Aida Jammal 27.11.2025 1:05:16
eEquity is one of the Nordics’ most active e-commerce investors. We sat down with partner Aida Jammal to discuss what it really takes to build a strong consumer brand in today’s market. We cover customer obsession, competing with low-price Chinese players, the financial metrics investors look for, common mistakes, how to think about discounting, and more. (0:00) Introduction (0:27) eEquity’s backg...
#71: Kim Väisänen on growth, sales and investing 06.11.2025 1:08:40
Kim Väisänen co-founded and led Blancco, turning it into a global leader in data erasure software and 60M€ exit. Since then he’s made 140+ startup investments and helped countless companies grow as an advisor and board member. We talk about mistakes and lessons learned, what Finland’s Shark Tank is really like, why sales is critical for success, and much more. Learn more: https://generogrowth.com...
#70: From founder to investor with Tom Even Mortensen 23.10.2025 1:04:51
Tom took his first startup public as CEO, later held exec and board roles in PE-backed companies, and now invests in early-stage companies through Sandwater, the VC firm he founded and raised a 125M€ first fund for. We talk about what it takes to build a successful startup, the future of AI and robotics, mental health, and why climate investing isn't dead. Learn more: https://generogrowth.com...
#69: Christoffer Järkeborn - building a 10 billion SEK business in technical installation 09.10.2025 1:11:22
In just four years, Nimlas Group scaled from 1.5 to 10 billion SEK while maintaining strong profitability. CEO Christoffer Järkeborn joins us to discuss leadership, why profitability matters, managing a group of 130+ companies, why managers need to get out of the office, and more. Learn more: https://generogrowth.com/ https://nimlasgroup.com/ https://www.linkedin.com/in/christoffer-j%C3%A4rkeborn-...
#68: Erik Modig - why ROI misleads, funnels fail, and what world-class CMOs do differently 25.09.2025 1:04:52
Erik Modig is a researcher, author, speaker, and entrepreneur. He returns to the podcast to discuss the death of the marketing funnel, the issues with ROI, what it really takes to build thought leadership, and the thing that separates world-class CMOs from the rest. Learn more: https://generogrowth.com/ https://www.marketinglevels.com/ https://www.linkedin.com/in/emodig/ (0:00) Intro (1:08) Is the...
#67: Klarna’s growth story with Head of Nordics Björn Bryngelson 12.09.2025 50:57
Klarna is one of the world’s most successful startups. We sat down with Head of Nordics Björn Bryngelson to discuss the company’s growth journey, making big bets, attracting top talent, and common misconceptions about Klarna. Learn more: https://www.klarna.com/ https://generogrowth.com/ https://www.linkedin.com/in/bj%C3%B6rn-bryngelson-b0b80310/ (0:00) Introduction (0:30) Why Björn joined Klarna (...
#66: Monika Liikamaa: building one of Europe’s top fintech companies 15.08.2025 1:00:14
Enfuce is a fast-growing fintech with a bold goal of becoming the #1 issuer processor in Europe and reach billions in ARR. We sat down with co-founder and co-CEO Monika Liikamaa to talk about what it takes to build a successful startup in a conservative industry: earning trust, hiring top talent, and moving fast while doing the right thing. We also talked about entrepreneurship as a mindset, the s...
#65 From founder to investor: Ilkka Kivimäki on lessons learned and future bets 25.07.2025 54:35
Ilkka Kivimäki built and sold a company to SAP, was the first investor and chairman of Wolt, and now runs a 260M€ seed fund. We sat down to discuss everything from startup investing and growth to quantum computing and food innovation. Learn more: https://maki.vc/ https://generogrowth.com/ https://www.linkedin.com/in/ilkkak1/ (0:00) Introduction (0:31) Building a company during the dot‑com crash an...
#64: Backing the next generation of Finnish growth companies with Pia Lemmetty from Tesi 08.07.2025 1:05:58
Pia Lemmetty is an Investment Director at Tesi, Finland’s state-owned investment company. We talk about Finnish startups and scaleups, Finland’s international reputation, and what it takes to attract more talent and capital. We also cover M&A, IPOs and what growth companies can do better when it comes to corporate finance. Learn more: https://tesi.fi/ https://generogrowth.com/ https://www.link...
#63: Leading the Nordics’ biggest fitness chain with SATS CEO Sondre Gravir 05.06.2025 47:09
SATS is the largest fitness chain in the Nordics, with over 270 gyms and 10,000 employees. CEO Sondre Gravir joined us to talk about creating a great customer experience and strong culture at scale, how SATS continues to innovate, and what it was like leading the company through the lockdowns. We also covered fitness trends, the role of technology, and the impact of gyms on public health. Learn mo...
#62: Inka Mero - backing deep tech startups that are changing the world 22.05.2025 58:35
Voima Ventures is one of the only VC funds in Europe focused only on deep tech. With over 200M€ raised in total, they invest in everything from quantum computing to hormone testing and new biomaterials. Founder and CEO Inka Mero joins us to share how they find and fund world-changing startups, what a great founding team looks like, and how to build a venture fund from scratch. Learn more: https://...
#61: Carl Haglund on transforming Veritas and why Finland must reform 12.05.2025 59:11
Since joining Veritas, Carl Haglund has led the pension company to record-breaking growth in a highly regulated industry. We talk about how he and his team made it happen, the CEO’s role in sales, and how customer experience became their advantage. With Carl’s background in politics and 5B€ in assets under management, we also discuss investing, geopolitics, and why Finland isn’t growing. Learn mor...
#60: Pernilla Ramslöv - lessons from building a 500M SEK consulting business 24.04.2025 54:39
Pernilla Ramslöv is the founder and CEO of NOX, the IT consultancy she built from the ground up into a 500M SEK business. In this episode, we discuss building a strong company culture, how loving leadership and psychological safety drive results, the hidden climate impact of IT, and the threats and opportunities of AI. Learn more: https://generogrowth.com/ https://www.noxconsulting.se/ https://www...
#59: What it takes to build a successful startup – with Antler GP Jussi Kallasvuo 03.04.2025 1:02:24
Jussi Kallasvuo is a General Partner at Antler, a global early-stage investor and the world’s most active investor in AI. We talk about what makes a great startup, common founder mistakes, the importance of grit, how AI is fundamentally changing how companies are built, and more. Learn more: https://generogrowth.com/ https://www.antler.co/ https://www.linkedin.com/in/jussi-kallasvuo-9748953/ (0:00...
#58: Building Europe's top leadership event with Nordic Business Forum co-founder Hans-Peter Siefen 30.01.2025 55:23
Nordic Business Forum started with evening seminars in Jyväskylä and grew into one of Europe’s leading leadership and business events. We sat down with CEO & Co-founder Hans-Peter Siefen to talk about navigating the pandemic, building an unforgettable customer experience, and what it takes to run a world-class event. Learn more: https://generogrowth.com/ https://www.nbforum.com/ (0:00) Introdu...
#57: Risto Siilasmaa – lessons from dot-com bubble, transforming Nokia, and investing in unicorns 19.12.2024 1:19:48
Risto Siilasmaa co-founded F-Secure in 1988 at just 22, and later became Finland’s richest person during the dot-com bubble. As chairman of Nokia, he led the transformation of the company from a struggling handset maker to a global leader in network infrastructure. He has one of the best startup investment track records, with multiple unicorns in this portfolio. In this episode, Risto shares 30+ y...
#56: Sanna Suvanto-Harsaae - what successful CEOs and leadership teams do 28.11.2024 1:09:40
Sanna Suvanto-Harsaae is one of the most respected and sought-after business leaders in the Nordics. She currently chairs the boards of companies like Finnair, BoConcept, and Posti Group. We discuss the six essentials and superpowers that drive leadership success. Learn more: https://generogrowth.com/ https://www.linkedin.com/in/sannasuvantoharsaae (0:00) Introduction (1:30) How to lead yourself (...
#55: Building Europe’s most loved hospitality brand with Bob W. CEO Niko Karstikko 14.11.2024 1:02:24
Bob W. is a fast-growing, profitable startup that’s raised €70 million to transform hospitality through technology. What began as an Airbnb side hustle is now Europe’s top-rated hospitality brand, operating in 10 countries. We sat down with CEO and co-founder Niko Karstikko to discuss their incredible growth journey. Learn more: https://bobw.co/ https://generogrowth.com/https://www.linkedin.com/in...
#54: Building the world’s fastest-growing boat brand with Saxdor CEO Erna Rusi 25.10.2024 37:36
Saxdor is the world’s fastest-growing boat brand. We sat down with CEO Erna Rusi to discuss the journey to 100 million euros in revenue, scaling a team of over 600, driving innovation, and building a global brand. This podcast was recorded live at a Genero Growth Event. Learn more: https://saxdor.com / https://generogrowth.com/ https://www.linkedin.com/in/erna-rusi-b677a25b/ (0:00) Introduction (0...
#53: Growth & dialogue in the stakeholder economy with Miltton's Fredrik Heinonen 26.09.2024 39:07
Fredrik Heinonen is a partner and Deputy Managing Director at Miltton, a Nordic consultancy specializing in communications, insight, and strategy. We discuss the agency’s journey from 4 to 400 employees, navigating the different phases of growth, the rising importance of stakeholder management, effective communication in a noisy world, attracting top talent, and more. Learn more: https://miltton.c...
#52: Building a European food powerhouse with Paulig CEO Rolf Ladau 29.08.2024 58:42
Rolf Ladau is the CEO of Paulig, a 148-year-old family-owned food company. We discuss the fundamentals of consumer branding, growth playbooks, the business case for sustainability, how Santa Maria grew to become the European leader in Tex-Mex and more. Learn more: https://paulig.com/ https://generogrowth.com/ https://www.linkedin.com/in/rolf-ladau-458b892 (0:00) Introduction (1:10) Working at Unil...
#51: Wolt COO Marianne Vikkula on leadership, operational excellence and hiring 15.08.2024 1:00:34
Marianne Vikkula joined Wolt as a small startup with fewer than 100 employees. Today she’s the COO, overseeing a global operation with 10,000+ people across 27 countries. We discuss operational excellence, how to hire well, lessons learned from DoorDash, and how leaders can increase speed, raise the bar for quality, and narrow the focus. Learn more: https://wolt.com/ https://generogrowth.com/ http...
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