The Growth Playbook: Insights from Global Leaders

In this episode, Pritesh chats with Amitabh Suri, CEO of USPA India. Amitabh has spent 27 years building lasting retail brands in India. He helped grow Indian Terrain in the 2000s. He’s now building US Polo into one of the country's strongest department store brands. In this episode, Amitabh shares the frameworks behind building brands that last. He reveals the consumer triangulation method that d...

In this episode, Pritesh talks to Michael Zung about the attribution challenges that D2C brands face when marketing.  Michael is a 20-year e-commerce veteran who just sold his direct-to-consumer brand Bloomist after scaling it to multi-million dollar profitability. He's now the GTM strategist at customers.ai , which helps brands identify and market to their anonymous website traffic In this ep...

In this episode, Koustubh breaks down the unglamorous but critical work of P&L management—the line-by-line discipline that separates profitable companies from those bleeding money. He's run P&Ls on both the brand side at Mensa Brands and marketplace side at Aza, giving him a rare dual perspective on what actually drives profitability. Specifically, you'll learn: Why brand businesses and ma...

How do you drive innovation across 40+ categories while managing sales, marketing, service, logistics, and sourcing? In this episode, Pritesh chats with Anil Gurnani, CSMO of TTK Prestige, who's spent 21+ years transforming products at Crompton Greaves, Philips, and Asian Paints. Anil reveals: Why teams should never have more than 3 KRAs (and how this drives 40% better results) How comparing a...

How do you launch with Costco in 6 weeks when most brands take 6+ months? Dhanasree Rao, AVP at UltraHuman, executed one of the fastest major retailer launches in company history. As their first US hire, she shares the exact framework that got UltraHuman into Costco, Best Buy, Target, and Walmart while scaling to $100M+ revenue across 100+ countries. Learn why they spend zero on paid ads, how to v...

How do you beat giants like Whisper and J&J as a challenger brand? In this episode, Rithish reveals insights from scaling as a challenger brand. He speaks about achieving 92% market share while spending only 2% on advertising for their hero product, and how Peesafe went from 7th place to #1 market leader in 5 years Learn his complete playbook for building category-defining brands: smart produc...

How do you build a homegrown fashion brand that retains customers across three generations and scales to ₹50 Cr? Akhil's been leading the business for 16 years, growing it to over 200 stores across India while building a strong digital presence alongside their retail expansion. In this episode, Akhil shares the practical strategies he's developed over nearly two decades in fashion retail. You will...

How do you take your website from a slump to boosting conversions by 50%? In this episode, Sukita breaks down the psychology behind turning browsers into buyers, from crushing decision fatigue to creating a 'radius of information' that makes your brand the ONLY option customers see. Learn how smart UI/UX tweaks drove 30-40% more add-to-cart actions, why sub-2.5 second page speeds are make-or-break...

Building a consumer brand that truly connects with customers requires relentless focus on feedback, quality, and trust. In this episode, Madhumita Udaykumar, Founder and COO of The Indus Valley, shares how she turned a personal kitchen challenge into a successful healthy cookware brand. Discover how to validate product ideas through real customer interactions, prioritize improvements with practica...

How do you market a product no one talks about and still scale to $9M in revenue? In this episode, Pritesh chats with Chris Denny, founder and CEO of Dr. Pooper, a brand that broke the mold in home sewage care with science-backed solutions and smart marketing. Chris shares why they ignored traditional D2C aesthetics, how long “ugly” landing pages boosted conversions, and how customer service becam...

How do you balance offline retail experiences with digital growth while exploring international markets? In this episode, Shivani Malik, the Marketing Director of Da Milano, talks about building a strong marketing strategy for luxury brands, using customer insights to fuel product innovation. She highlights scaling brand presence both online and offline, and navigating the challenges of retail int...

Building a data-driven culture in an established brand takes time, strategy, and smart execution. In this episode, Aditya Sandhu, Chief Business Officer at VLCC and veteran of ITC, Udaan, and Nykaa, shares how to kickstart this transformation effectively. Discover how to create quick wins that build momentum, avoid common pitfalls when going data-driven, and integrate technology without overspendi...

What does it take to disrupt an entire industry? In this episode, Jignesh Mehta, Founder of Divine Solitaires, shares how Divine Solitaires is challenging traditional practices. We talk about how Divine Solitaires evolved into a consumer-first brand, from creating a transparent diamond price index to designing a 123-parameter certification system that goes beyond global standards.

How do you scale your consumer brand and ensure efficiency at each level? In this episode, Vikas Mittal, former MD of McCain Foods India, shares systematic approaches to master consumer insights, effective strategies to dominate new markets, how to successfully launch and scale new product categories, and why building a culture of continuous learning is crucial for sustained success. Growisto has...

How can brands leverage data to create personalized marketing experiences and drive real ROI? In this episode, Jitin Thapar talks about the power of data-driven marketing, strategies for segmenting and personalizing customer communication, and how leveraging insights can significantly boost marketing performance.

How do you create a personalized and premium, yet unified brand experience for customers across all touchpoints? In this episode, Parisha Trivedi, CMO of Jade Blue, shares her playbook on how Jade Blue builds a unified customer view across 70+ stores, balances its heritage with appealing to younger audiences, and how data drives personalized customer experiences online and offline.  Follow The Gro...

Is it possible to develop several consumer brands without losing focus or losing funds? The CEO of Wellversed, Aanan Khurma, discusses in this episode how he used centralised R&D, psychographic clarity, and endorsed brand design to create a wellness ecosystem aimed at Gen Z India. Aanan shares the behind-the-scenes strategy that helped him scale from a single product to a house of high-perform...

How do you build a $50+ million brand from a 100 sq. ft. shop without burning VC funds? Ashok Rajpal, MD of Ambrane, shares how he built a $50+ million brand with zero external funding. We dive into data-backed launches, Amazon growth hacks, and customer-driven product innovation.

What makes products successful on Amazon? In this episode, Vatsal Koolwal, CMO of GoColors, shares insights from his time leading the marketing of Amazon’s private label brands. We talk about pricing strategies, first 30-day success, and product listing optimization.