The Growth Lab Podcast

In today's episode I chat with Joe Rose, Managing Director of Purevo and PPG Cleaning Concepts. Joe’s businesses manufacture innovative eco cleaning products for both the business and consumer market. Joe launched Purevo 4 years ago and is now the UK arm of PPG Netherlands and manufactures brands such as Evi Green, Sophie Blue and more. He is a product innovator and is currently working with liqui...

In today's episode I chat with Stephen Yates, Founder and Managing Director of IT Cleaning, one of the first specialist data centre cleaning companies in the UK. Stephen launched IT Cleaning over 20 years ago after stumbling into the niche by accident. While researching for his masters’ degree in marketing, Stephen sent questionnaires to IT managers about telephone cleaning. In return, they asked...

In today's episode I chat with Terry Croom owner of Bay Wash Window Cleaning Service in Bournemouth and The Copy & Paste Franchisee Academy. After the 2008 Credit Crunch forced him to close his successful construction business, a chance suggestion from his cousin helped Terry launch Bay Wash. 6 years later, he built it into a successful South Coast window cleaning franchise. In addition to running...

In today's episode, I chat with Sharon Cowan CEO of The Cleaning Business Consulting Group. Sharon has been involved in the cleaning industry for over 30 years. After a successful career as a teacher, she bought a small residential cleaning business with 6 employees. Sharon grew the company to a 140 person, multiple seven figure commercial cleaning business over 15 years. After selling her busines...

In today's episode, we're going to talk about why your cleaning business is not winning new clients.    Every successful cleaning business needs clients. But, customer acquisition can be time-consuming and costly. It’s much cheaper to sell to a previous customer than it is to acquire a new customer.   To turn a one-time customer into a repeat client, your cleaning business needs to have suitable o...

In today's episode I chat with Chris Guilfoyle a director at JCD Cleaning. He’s been involved in the cleaning industry for 17 years and  started his cleaning journey as data suite cleaning operative and moved up the ranks for one of the UK's largest cleaning companies working up to a regional manager with a portfolio of over 10 Million value annually. After cutting his teeth, Chris started JCD Cle...

In today's episode we're going to talk about creating cleaning service offers so good that they cannot be ignored. Before generating any leads or sales, your cleaning business needs to start a conversation with prospective clients. Making the right offer to your ideal client allows you to do this. To create offers so good that cannot be ignored, I outline Alex Hormozi's $100m Offer framework to he...

In today's episode I chat with Josh Melton, CEO Of Athens Cleaning, who specialise in cleaning  Medical, Financial, & Professional Office Spaces in Athens,Georgia Josh launched Athens Cleaning 10 years ago with his wife and together, they have built it into a 7 figure business that is the best in its niche. We talk about: >How Josh found the niche for his business >Growing the business t...

Welcome to The Growth Lab Podcast. This podcast is for commercial cleaning business owners who want to learn new strategies, tools and tactics to grow their business and increase revenue. I interview some of the most successful cleaning business entrepreneurs, C-Suite execs, coaches and consultants operating in the industry to find out how they have grown, or helped others grow, their cleaning bus...