Peter Konjoian & Michelle Klieger

The Grower & The Economist

Business EN ↓ 133 episodes

Peter Konjoian (Grower) & Michelle Klieger (Economist) share expert insights to help small and medium-sized growers adjust to the rapidly changing farm and food landscape as well as increase the productivity and profitability of their operation. We are one part grower and one part business just like your business. Edited by Katelyn Parsons

Author

Peter Konjoian & Michelle Klieger

Category

Business

Podcast website

stratagerm.com

Latest episode

May 27, 2026

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Episodes

Mastering Home Gardening: Insights from a Seasoned Grower 27.05.2026

Join us as we explore the art and science of home gardening with Rene Rawhouser, a seasoned gardener and former teacher. Discover practical insights on crop scheduling, pest management, extending growing seasons, and the importance of local food systems. Key Topics Crop scheduling and market planning Pest and animal management in gardens Extending growing seasons for vegetables Seed starting and p...

Revolutionizing Hydroponic Sanitation: Pulse Treatments & Dual Reservoirs 13.05.2026

In this episode, we explore Dr. Konjoian's latest innovative approaches to hydroponic system sanitation, focusing on new research and practical modifications to improve crop health and system efficiency. Discover how pulse treatments and dual reservoir systems can revolutionize water management in controlled environment agriculture.

The Potential of Controlled Environment Agriculture (CEA 29.04.2026

This episode explores the critical issues of water scarcity in the Colorado River Basin, the impact on agriculture, and the future of water management and food production in arid regions. Guests discuss scientific, economic, and policy perspectives, emphasizing the need for innovative solutions and regional cooperation.

Radishes and Kale: Profitable Crops in Hydroponic Vertical Farms 15.04.2026

In this episode, Daniel Kluko shares his journey from computer science to pioneering vertical farming, focusing on hydroponic crops like radishes, kale, and bok choy. He discusses the importance of plant health, sustainable practices, and the future of small and medium-sized operations in the industry. You can reach Daniel at dkluko@gmail.com.

Water Conservation in Horticulture: A Conversation with Dr. Joukhadar 01.04.2026

In this episode, Dr. Israel Joukhadar shares his journey from growing up on the Navajo reservation to becoming an assistant professor at New Mexico State University. He discusses his focus on water conservation and innovative agricultural practices, emphasizing the importance of actionable science that directly benefits growers. The conversation also touches on the significance of graduate educati...

From Lab to Land: Advancing Urban Agriculture Through Science Communication 18.03.2026

Join us in this episode as Dr. Ruchika Kashyap, an assistant professor at the University of Georgia, shares her journey in plant pathology, focusing on the exciting field of urban and controlled environment agriculture (CEA). Learn about her research on plant diseases in high-tech growing systems and her vision for science communication through her upcoming podcast, Urban Pods. Discover how collab...

Crafting Condiments: The Rascal Relish Story 04.03.2026

In this episode, Michelle and Dr. Konjoian speak with Sarah Carlisle, the founder of Rascal Relish, about her journey in creating a sustainable food business focused on seasonal craft condiments. Sarah shares her experiences with local farmers, the importance of using seconds to reduce food waste, and the challenges of educating consumers about local produce. She emphasizes the need for community...

Cultivating Careers: Engaging the Next Generation in Horticulture 24.09.2025

In this episode, Jazmin Albarran , executive director of Seed Your Future , discusses her unique background in mental health and youth development, and how it informs her work in horticulture. The conversation explores the importance of engaging the next generation in horticulture careers, changing perceptions about the industry, and the resources available for students and educators. Jasmine emph...

The Future of Hydroponics: Insights from a Young Innovator 17.09.2025

In this episode, Dr. Peter Konjoian and Michelle engage with Rahul Ram, a high school freshman passionate about hydroponics. They explore his journey into hydroponics, the importance of sustainability, local food production, and the future of agriculture. The conversation delves into the role of robotics and AI in farming, the economic aspects of hydroponics, and the potential for growing food in...

Voices in Plant Breeding 06.08.2025

This week, we are joined by Andrew Ogden. Andrew discusses his path after completing his PhD and finding a role within Plant Breeding at the University of Georgia. He is currently located at the Griffin Campus within the University of Georgia. In this episode, he discusses the different projects he is working on in the plant breeding space with different colleagues. You can find Andrew at: Email:...

A Pain Free Conversation About Finance 23.07.2025

This week we are joined by Cayla Holleman of OnPoint Corp. She provides insight into the diverse world of finance that is available to producers. We talk about everything from capital stacks to feasibility studies to government grant programs. Cayla shares a wealth of knowledge on the different places that producers can find funding to support their businesses. You can find Cayla at: Email:  Cayla...

Good Agriculture for Small Farmers 25.06.2025

Kirsten Simmons, a farm and the co-founder of Good Agriculture talks to us about farming and building a product that supports small farmers. Small farmers are expected to do everything, some Kirsten learned from her experience as a farmer. She's trying to help them focus on what they want to do and what they are good at. Hopefully, along the way, Good Agriculture can help them be more competit...

What Can You Learn At Indoor Ag-Con 2025? 05.03.2025

During this episode, Brian Sullivan CEO of Indoor Ag-Con discusses what the event can teach its participants. From March 11-12, 2025, in Las Vegas, this conference has educational opportunities both in learning sessions and on the trade show floor. You can't miss it! Learn more by listening in or visiting  https://indoor.ag GROWECON20 

Indoor Ag-Con 2025! 26.02.2025

Peter and Michelle visit with Brian Sullivan CEO of Indoor Ag-Con  that is set to be held March 11-12, 2025 in Las Vegas. Indoor Ag-Con is the premier event covering the technology of growing crops in indoor systems, using hydroponic, aeroponic and aquaponic techniques. Editions have featured keynotes from leaders in farming, supplier, technology, customer, government and academic sectors. The eve...

Building Scalable Automation for Small Farms: Insights from Rooted Robotics 18.12.2024

Maximilian Knight , CEO of Rooted Robotics , shares his journey from a high school interest in hydroponics to founding a company focused on affordable automation for small and medium-sized farms. Realizing the high costs of automation in the industry, he pivoted to creating cost-effective robotic systems, especially for microgreens farmers, to tackle common challenges like seed planting, harvestin...

Have You Checked In With Your Neighbor? 04.12.2024

There is such much out of a farmer’s control and it makes the job so stressful. There are conversations happening now about farmer mental health. The most basic way for you to help someone in crisis is to check in with your neighbor and see how they’re doing. Hear from Successful Farming Lisa Foust-Prater about her conversations around farmer mental health. Learn more at:  https://www.agriculture....

Do You Have A Virtual CFO? 13.11.2024

Michelle Klieger and Dr. Peter Konjoian talk to Guillermo Rodriguez , who operates a virtual CFO business for the cannabis industry. This episode talks about when and how small businesses can leverage fractional expertise. While small and medium sized growers may not need GAP audited financial statements, they may need guidance on loans, business structure and more. Guillermo's company helps small...

Local Food to Local Plate 30.10.2024

Michelle Klieger and Dr. Peter Konjoian are back from their summer break. They sit down with the Center for Arkansas Farms and Food (CAFF) Director, Heather Friedrich and University of Arkansas Professor, Dr. Michael Popp to discuss their work in the local food movement. The combination of university research and CAFF's hands on experience makes this a unique discussion examining what is needed to...

Is Bigger Really Better? 31.07.2024

Small and medium sized growers are routinely told that they have to get bigger to get more efficient. But what if we remove the assumption that you have to get big? This episode delves into several calculations, including the heat requirement calculation, and how it impacts the growers who want to stay small. While much is instinctively known by growers, the science behind it can be helpful so you...

Tell Your Story! Marketing for Small Businesses 10.07.2024

Marketing is a critical part of business but when do you take that leap and hire someone outside your small employee circle? Pen and Petal President  Kerstin   Poehlmann sat down with Michelle Klieger and Dr. Peter Konjoian to discuss her business and when it's take to take that step. Listen to this episode for her insights and what to look for in your next PR firm.

The Buyer's Perspective: Hanover Co-Op 05.06.2024

Dr. Peter Konjoian and Michelle Klieger are joined by Rebecca White, Public & Government Affairs Associate at the Hanover Co-op Food Stores & Auto Service Centers of NH & VT. Hanover Co-Op has a local purchasing goal, and they purchase from small and large farms, alike. Learn how they make decisions and how they work with farmers to get their products on their shelves.

U.S. Vegetable Sales Jump 82 Percent?! 22.05.2024

Michelle Klieger and Dr. Peter Konjoian dive into the newly released USDA ERS Vegetable and Pulse Outlook report and examine trends. These trends are something small growers should consider when investigating new and upcoming and coming crops to grow. How can they do that? Learn during this podcast! 

In the Year 2525... 08.05.2024

Is it possible to change the nutrient profile of our vegetables to make them more nutrient dense? Michelle Klieger and Dr. Peter Konjoian delve into Peter's research this week and how children are the driver of parent's consumer decisions. Will kids eat more carrots in 2525? Tune in to find out! 

More Greenhouse Grower Podcasts! 24.04.2024

Brian D. Sparks, Editor of Greenhouse Grower, a part of Meister Media Worldwide, discusses starting a podcast with Peter and Michelle, as his organization recently launched and how it offers growers another tool in their toolbox. But don't worry - this podcast wouldn't replace the print magazine. This is just another tool for growers to access information critical to improving their busine...

Spring Has Sprung - Have You Started Your Plants? 10.04.2024

Rene is back by popular demand, for his fourth episodes of The Grower & The Economist. We are reminded that growers range from hobby gardeners, homesteaders, small businesses, and commercial operations. This week we discuss starting spring plants. Our discussion applies to all growers looking to maximize their growing season. How do you tackle crop scheduling? Let us know.

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