The Groove

Ad dollars follow the eyeballs. But in a marketplace full of channels and congested with paid, social and organic options, marketers must place their bets where attention is high and returns are impressive. One channel that delivers is audio. While other channels are challenged by the cookie-less chaos and squeezed by low audience attention metrics, audio remains the crowd-pleaser. Audio alone acc...

Good marketing answers customer needs. Great marketing anticipates them. With Aampe , businesses can create a hyper-individualized customer experience, increase acquisition ROI, and significantly reduce churn with only one tool. Aampe — a platform built by data scientists to help marketers execute effective mobile campaigns based on customer behavior — uses propensity triggering to flip the script...

To effectively make brand voices heard, marketers need a channel that drives traffic while combatting ad fatigue. CTV hits both marks and spells massive opportunity — provided you understand the platform and how to nail the creative. Arthur Querou , Founder and CEO of Vibe , a self-serve CTV ad platform, and Gijsbert Pols , Director of CTV & New Channels at Adjust , take center stage in this e...

Predicting which users are likely to churn is a superpower that app marketers can wield — if they have what it takes to identify users highly likely to churn early in the game and keep them active longer. Fortunately, marketers have both in a new engine that predicts churn with incredible accuracy and automates the process end-to-end. In this episode of The Groove, in collaboration with The 5 O’Cl...

Audience segmentation and creatives localization have never been easier with Appier , an AI-powered, full-funnel tech company. Appier’s AVP of US Sales & Market Strategy, Fiona Lin Ferrier , joins Peggy Anne Salz on this episode in collaboration with The 5 O’Clock Club . She is an expert in AI, spotlighting gen AI use cases that optimize ad placement and maximize ROAS. And she’s an expert in h...

Relationship building is the core of powerful marketing, and it starts with good communication and trust. Heather Gainer , Sr. Marketing Manager at Kongregate and Jordon Weissman , Sales Director at Smadex , demonstrate in real-time what an interactive brand-consumer relationship looks like on this episode of The Groove, in collaboration with The 5 O’Clock Club . Our host Peggy Anne Salz facilitat...

“If Michael Phelps [were] a DSP, we'd beat him right now,” says Dharak Desai in a recent LinkedIn post. Comparing your company to the all-time most decorated Olympian is no small statement. Still, Dharak believes that, like Michael Phelps, InMobi has the talent to take it and its customers to the top. In this episode of The Groove, in collaboration with the 5 O’Clock Club , Dharak, Director of Sal...

AI... friend or foe? To Boian Videnoff , CEO and Co-Founder of Enote , AI can be an assistant, teacher, or supporter if you embrace it. Our host Peggy Anne Salz orchestrates a captivating conversation with Boian in this episode about our machine counterparts and the creations they compose in Enote. A subscription app with over 70,000 users, Enote sits at the crossroads of music and tech. According...

Software testing is a must, but it’s time-consuming, tedious, and inefficient when done manually. With Sofy. AI , tasks are completed in seconds. Sofy. AI is the one tool for all your QA needs, able to run automated tests on hundreds of devices with the push of a button. In this episode, we chat with Syed Hamid , Founder and CEO of Sofy. AI, the no-code testing program that frees up 60-70% of a so...

Non-gaming apps are hot in the app stores - and the numbers are impressive. They recently surpassed Gaming to top the US app revenue charts for the first time. This week, Peggy Anne Salz chats with Andrey Kazakov , VP of Revenue at AppLovin , a company that offers a full-stack solution, including user acquisition, monetization, and measurement to help marketers grow their apps. Andrey dives into h...

In the post-privacy world, app marketers are under pressure to identify new user signals to reach their audiences and measure success. In this episode of The Groove, Peggy Anne Salz talks shop and marketing shortcuts with Adam Landis , Head of Growth at Branch Metrics , the mobile linking and measurement company. Adam draws from his long track record as founder and CEO of  AdLibertas , the da...

When reimagining your company assets, take a note from the bestselling album of all time and remember that marketing isn’t just about “Thriller” KPIs; it’s understanding “Human Nature.” Will McKinney-Raphelt , Sr. Product Manager at Sony Germany, and Bernard Koomson, founder of deadHYPE and consultant with 9+ years of influencer marketing experience, join our host Peggy Anne Salz to talk about pri...

According to parents, an apple a day keeps the doctor away. According to Leslie Wood , Chief Research Officer at NCSolutions , a renowned advertising research agency, an ad a week keeps your sales at their peak. In this episode, Leslie chats with Peggy Anne Salz about the sweet spot for ad frequency, as well as changes to targeting practices and the importance of good creative above all else.

There are influencers for every brand – but not every influencer is a good match. In this episode, our host Peggy Anne Salz asks Ryan Detert , CEO of Influential , the world’s largest influencer marketing company, how to choose influencers that deliver high ROI and compelling content. Ryan shares his vision of the Creator Economy and weighs in on the importance of authenticity in influencer market...

Personal brand-building can be a 24/7 job – but there are a few shortcuts that let you burnish your brand in less time and with more impact. In this episode, our host Peggy Anne Salz asks Jarrett Thomas , a social media consultant, influencer and host of the personal branding podcast More Than a Title . It’s a candid and humorous exchange when Jarrett draws from personal experience and more than a...

The gaming industry has always been ahead of the pack in terms of building communities through social media. Gaming companies have the knack of bringing together technology, social media strategy, viral video, and influencer marketing to generate buzz and attract fans. In this episode, our host Peggy Anne Salz asks Shawn Silverman , Social Marketing Leader at Brand Authors and former social media...

If you want revenue, be ruthless. That’s the philosophy of Mike Rhodes , CEO and Founder of ConsultMyApp (CMA). In this episode, our host Peggy Anne Salz talks with Mike, who reminds us that mobile marketing companies are under pressure to deliver value faster. This, he says, means expanding beyond acquisition to ensure new users stay loyal to your app. Mike, whose company counts General Motors an...

How did ZEE5 build the platform, the content and the marketing muscle to become the top-ranking app for South Asian entertainment across 190+ countries, as well as the number one spot in the U.S and the U.K  and the number two spot in Europe? Part of the credit goes to the content (a slate of 200,000 hours of on-demand content that includes original series, movies, TV shows, and more). But an...

How do you make a great product, tailor it to your target audience and make sure shoppers keep coming back? It’s a tall order, but Meesho , the ecommerce app also crowned the breakout app of 2022 , shares how focusing on personalization (and price) converts window shoppers into loyal buyers. In this episode, part two of a two-parter, our host Peggy Anne Salz speaks with Kirti Varun Avasarala , Chi...

Understanding your customers starts with listening to their needs. In practice, this means conducting ongoing conversations with your customers, using their preferred channels and delivering the messaging they appreciate. Meesho , a leading online shopping and reselling platform, is taking it a giant step further by turning customer listening into a company-wide mission. In this episode, part one...

With 2.91 billion monthly active users, Facebook is the third most visited website in the world. But why is it so difficult to get your ads noticed on Facebook? In this episode, our host Peggy Anne Salz speaks with Tim Hyde , CEO and Founder of TWH Media , a social media marketing company that’s worked with Amazon, Dreamworks, and Adidas. He shares his experience being the biggest independent spen...

VC funding, which was once red hot, is cooling down. What are good alternatives for acquiring new players without breaking the bank? In this episode, our host Peggy Anne Salz speaks with Martin Macmillan , CEO of Pollen VC, which gives credit lines for app and game publishers to fund their user acquisition programs. He talks about the coming winter in VC funding and busts myths regarding what gami...

You’ve got seconds to grab audience attention with your mobile app video ads. But how do you craft a story that’s compelling enough to get viewers to install? In this episode, our host Peggy Anne Salz talks with Peter Fodor , Founder and CEO of AppAgent , an award-winning app marketing agency. His recent ebook outlines how to get the best ideas for ad creatives and what the best practices are when...

Video is killer content, and over 90% of companies gain customers with the help of videos that grab their attention. But how do you know your video is a hit or a miss? In this episode, our host Peggy Anne Salz talks with Joao Viera da Costa , CEO of Replai , an AI-driven video analytics company. Discover how their automated tagging system makes it possible to track videos by frame so you can pinpo...

Growth loops — those closed systems where monetization and user acquisition merge into a repeating growth cycle — are powerful systems that break the silos of acquisition, product, and monetization. But how do you get them to work? In this episode, part of the special retention marketing series sponsored by CleverTap , Mick Rigby , CEO of Yodel Mobile , talks about the Infinite App Growth Loop. He...