The Groove

In this episode, I speak to Ben Weber, formerly VP of ML at RZR , to pull back the curtain on the AI and infrastructure powering modern mobile advertising. While many marketers view AI as "plumbing," Weber explains why understanding what happens in the data center is critical for performance, reliability, and cost-efficiency. The discussion dives deep into the strategic advantages of on-...

"Do you know what Cherry Blossom jeans and Coach have in common?" For Caden Cox, Influencer/Creator Marketing at CreatorIQ it's the secret sauce to the next decade of marketing: authentic human connection. In this high-energy conversation, Caden, a former influencer turned business development powerhouse at CreatorIQ, breaks down why traditional advertising is "washing away&quot...

Explore the future of contextual video advertising with Bradford Quinn from Kerv AI . Moving beyond generic AI labels, this discussion dives into how "pixel-edge" metadata analysis allows publishers and brands to identify and monetize specific, high-value moments within both long-form and live video content. Learn how this technology improves brand favorability by matching products to re...

In this interview, recorded live at POSSIBLE 2026, I talk to Jason Wiese, EVP, Strategic Insights & Measurement at VAB about the evolving landscape of video advertising, focusing on the five pillars of "premium video" and how they drive results. The discussion covers the critical role of data-driven insights in an era of AI-driven discovery, the importance of brand-safe environments...

In this interview, recorded live at POSSIBLE 2026, I caught up with Matt Conlin, Chief Customer Officer & Founder from Fluent discusses the rapid evolution of commerce media and its significant impact on the mobile gaming industry. With traditional advertising platforms reaching points of diminishing returns, brands and retailers are increasingly turning into ad businesses themselves, leveragi...

While mobile app user acquisition is a massive $90 billion market—three times the size of the entire CTV industry—many brands still lack a dedicated app strategy. In this video, we sit down with Itai Cohen, Chief Strategy Officer of Digital Turbine at the POSSIBLE conference to discuss the evolving mobile ecosystem. Discover how Large Language Models (LLMs) are driving users toward app properties,...

Marketers have spent years building media stacks, CRM stacks and measurement stacks. Gladys Kong believes the next competitive edge is an insights stack. In this episode of MobileGroove, recorded at POSSIBLE in Miami, I speak with Gladys Kong of Azira about why location intelligence is a powerful tool that can give you a competitive edge and how AI transforms raw movement data into smarter busines...

The question is no longer whether rewarded UA works. The question is what it takes to make it scale. In this episode of MobileGroove, I speak with Joel Brodie, Head of Strategic Partnerships at Almedia , about the company’s new Rewarded UA Handbook and the bigger shift to rewarded as it moves into the core marketing mix. The impact is massive. Based on a survey of more than 900 mobile game profess...

It’s a dangerous time for disconnects. Marketers are under pressure to prove where the money is working, where it’s wasted and where so-called “organic” revenue isn’t organic at all. But when app and web live in separate systems, teams can end up misreading the customer journey and miscrediting the money. In this episode of MobileGroove, I speak with Eran Dunsky, Head of Product in North America a...

In this episode, Peggy speaks with Hope Barrett, Director of Product Management for MarTech at SoundCloud , and Simon Thillay, Head of ASO Strategy & Market Insights at AppTweak , about their joint effort to answer the question teams avoid: why should you pay for users who are already searching for your app? SoundCloud turned off brand spend to find out. As Hope tells us, the goal was to under...

This episode continues our exploration into the transformative world of Character AI agents and their impact on entertainment and marketing. Guest Rebecca Liao, Co-Founder & CEO at Saga , returns to discuss the "magical vs. manipulative" divide in technology and how her unique background in law and presidential campaigns informs her vision for a more connected, AI-driven future. This...

MAU is having a moment, and Angela Harar is a big reason why. It’s also an amazing and increasingly massive event, which is exactly why this conversation matters. If you’re heading to MAU, or even thinking about it, this is the podcast to help you understand what’s changing, where the energy is and how to get the most out of the week. In this episode of MobileGroove, I speak with Angela Harar, VP...

What if your favorite gaming companion wasn’t human, but knew you better than any player ever could? What if the characters you grew up with could talk to you, remember you, and even build a relationship with you? That future isn’t far off. It’s already starting to take shape. In this episode, we explore the future of gaming and brand engagement through the emergence of Character AI Agents. Guest...

I speak with Nastassia Hubarevich, Senior Ad Monetization Manager at Digitalchemy , to discuss the critical link between ad quality and user experience. Managing a portfolio of over 45 utility apps as a one-person team, Nastassia shares her firsthand experience on why ad quality is a product health issue—not just a partner problem. Key takeaways from this discussion include: The Invisible Ad Quali...

In this episode, I speak with Andrew Burrington, Senior Growth Leader at onX, and Andy Carvell, Co-Founder and CEO of Phiture, about what happens after the early growth wins and why scaling a product portfolio forces teams to rethink the playbook that got them there. This is Part 2 of a two-part conversation built around five practical lessons for subscription apps. If Part 1 focused on identifyin...

In this episode, I speak with Andrew Burrington, Senior Growth Leader at onX , and Andy Carvell, Co-Founder and CEO of Phiture , about what sustainable growth really looks like when an app grows from 3 people to 500 and from one product to a portfolio. This is Part 1 of a two-part conversation built around five practical lessons for subscription apps. It starts with a deceptively simple idea: not...

Brands still talk about Latino audiences as if they are a segment to target, rather than communities to understand. I recorded this conversation with Kirk Gimenez, Founder of Sizzle TV, at POSSIBLE last year, and I’m bringing it back now because it feels just as relevant as we head into POSSIBLE again. Kirk is on a mission to elevate Latino voices and tell stories that reflect real people, not ass...

In this episode of MobileGroove, I’m speaking with Christian Muche, Global President and Co-Founder of POSSIBLE, about what it really takes to build something people want to be part of, not just attend. POSSIBLE is not trying to win on size. It’s winning on intention and impact.💥 Christian’s philosophy is simple, but not easy to execute: bring the right people together, design the right environme...

One bad ad wiped out 20,000 daily active users in hours. Not because the product failed. Because the ad experience did. In this episode, I sit down with Ezgi Dogan , a well-known monetization consultant and former engineer who works with gaming and non-gaming publishers. She sees patterns most studios never see — from deceptive-by-design creatives to algorithm changes that quietly double ad durati...

What if the front door to your brand wasn’t an app, a landing page or a form, but a conversation? In this MobileGroove episode, I spoke with Moritz Beck, founder and CEO of Memacon , about why chatvertising is emerging as one of the most critical shifts in marketing and why it’s already forcing brands to rethink apps, funnels and trust. Moritz doesn’t just talk theory. He shares real examples from...

What happens when a messaging platform stops thinking only about communication and starts thinking about currency? Recorded live at Think Apps: The Google App Summit in APAC in Vietnam, this MobileGroove episode features my conversation with Hiroaki Fujino, Content & Membership at LY Corp (formerly LINE) , one of Japan’s most powerful digital ecosystems. LINE began as a messaging app. Today, L...

Building a great app is one thing. Turning it into a real business is another. Recorded live at Think Apps: The Google App Summit in APAC in Vietnam, this session brought together three industry insiders who have seen the app economy from very different angles and are not shy about saying what actually works. I sat down with Božo Janković , Head of Ad Monetization at GameBiz Consulting Ömer Yakaba...

Loyalty programs are usually built around transactions. PAYBACK believes they can also be built around behavior. In this episode of MobileGroove, recorded live at PGC London, I speak with Nico Winkelhaus, VP Digital Marketing at PAYBACK, about why Germany’s largest loyalty program expanded into gaming and what that move signals about the future of loyalty, rewarded engagement and super app strateg...

What does it really take for indie developers to win in fast-growing app markets? Recorded live at Think Apps: The Google App Summit in APAC in Vietnam, I sat down with Killol Buch, Director India at Google , to talk about how developers in markets like India and Vietnam are building apps that scale, compete globally and stay sustainable. This conversation is about fundamentals that still matter,...

What does leadership really look like for women in mobile today, across cultures, markets and stages of growth? Recorded live at Think Apps: The Google App Summit in APAC in Vietnam, this MobileGroove episode brings together three senior women leaders to talk candidly about what it takes to lead, be heard and create space for others in the app and mobile ecosystem. I spoke with: - Daphne Tan, Dire...