The Green Steel Challenge

As season 3 of the Green Steel Challenge draws to an end, join Astrid, James and Mike as they reflect on the highlights. Since January, a lot of ground has been covered through an eclectic mix of industry perspectives, from Tata Steel’s view on electrification and wider system change, to geologic hydrogen with Koloma, advanced nuclear power with newcleo, and the growing strategic value of scrap in...

Marcel Genet, Independent Steel & Metals Consultant and Founder & Managing Director, Laplace Conseil in Neuilly, France. Marcel has been a consultant in the steel industry for 47 years, first with McKinsey & Company, where he built and led the Firm’s Global Steel Practice. 1995, he founded Laplace Conseil, a boutique strategy firm, where he has predominantly worked with the scrap recyc...

Gareth Stace, Director General of UK Steel, the voice of the UK steel industry. Gareth represents producers at a critical moment, where competitiveness, energy costs, and decarbonisation are colliding From policy and trade to the realities of transitioning legacy assets, he sits right at the intersection of industry and government, helping shape what the future of British steel will look like. Hos...

Dave Burritt, President and CEO of US STEEL, one of the most iconic names in global steel. Under Dave’s leadership, U.S. Steel has gone through a fundamental transformation: reshaping its asset base, investing heavily in electric arc furnaces, and positioning itself for a lower-carbon future, while still operating some of the most demanding blast furnace assets in the world. And of course, he led...

Peter Kinzel has a degree in chemical engineering and PhD in process engineering. Peter started his career at Paul Wurth (today SMS Group) in 1999, has been living for 11 years abroad in South America, Chile and Brazil enabling him to gain experience in several ferrous and non ferrous processes. Since 4 years Peter is working on reducing the CO2 footprint for the traditional BF/BOF route by introd...

Our guest is Stefano Buono, physicist, entrepreneur, and CEO of Newcleo, a company developing next-generation reactors that run on recycled nuclear waste. We’ll dive into how advanced nuclear could provide clean, reliable power and heat for green steel – from hydrogen production to electrified plants – and what it would take to bring this from concept to reality over the next two decades. Hosted o...

We welcome from Brazil, Rogério Nogueira, Executive Vice President of Vale. Vale is one of the world’s largest producers of high-grade iron ore and nickel, headquartered in Brazil, with major operations across South America, Asia, and the Middle East. The company supplies a significant share of the global steel industry and plays a central role in the decarbonisation of iron and steel value chains...

Partner at World Steel Dynamics. World Steel Dynamics is a leading strategic information service that tracks, models, and forecasts steel industry trends — from pricing and trade to decarbonization and technology disruption. John joined us two years ago in Season 1 of the Green Steel Challenge, offering one of the most thoughtful takes on the structural changes shaping the steel industry. This tim...

Pete Johnson, CEO and co-founder of Koloma, based in Denver, Colorado. Koloma is focused on exploring and developing geologic (or “natural”) hydrogen as a new low-carbon energy source. If Koloma succeeds, it could transform the economics and availability of hydrogen – this could be a game-changer for decarbonising heavy industry. We’ll discover what geologic hydrogen is, how it’s found, and what i...

T. V. Narendran, CEO and Managing Director of Tata Steel, based in Mumbai in India. Tata is one of the world’s most respected steel companies. We’ll discuss how Tata Steel is reimagining steelmaking through innovation, electrification, and new technologies. His perspective reminds us that the road to green steel is not just about new technology—it’s about rethinking systems, partnerships, and the...

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Andy Marsh has served as CEO of Plug since April 2008, guiding the company’s transformation into a global leader in the hydrogen economy. Under his leadership, Plug has built the industry’s first vertically integrated green hydrogen ecosystem—spanning production, storage, delivery, and power generation—to help customers decarbonize at scale and achieve energy independence. A forward-thinking execu...

Alex Tancock is the CEO of InterContinental Energy, a global leader in large-scale green hydrogen development who has been at the forefront of the industry for more than 10 years. Under his leadership, the company has pioneered a portfolio of groundbreaking projects, with its three flagship projects attracting partnerships from some of the largest names in energy. With backing from major inst...

Steligence is ArcelorMittal’s science-backed construction philosophy that treats buildings as holistic, “living” entities—promoting integrated collaboration between architects, engineers, and developers to optimize flexibility, cost, and sustainability. It leverages a tailored suite of steel products and modular design to deliver measurable benefits like faster construction, lighter foundations, a...

Berk Birand, Ph. D. is the co-founder and CEO of Fero Labs, an industrial AI software company helping global manufacturers cut costs and emissions through explainable machine learning. With a Ph. D. in Electrical Engineering and Computer Science from Columbia University, Berk has published and patented research in IoT and network optimization. At Fero Labs, he leads the company’s mission of “Profi...

Meranti Green Steel, based in Singapore, is developing a 2.5 Mt/year HBI plant in Duqm, Oman, using renewable hydrogen to supply CBAM-compliant green iron to Europe by 2029. At the same time, it is building Southeast Asia’s first green flat steel mill in Rayong, Thailand, producing up to 2 Mt/year of low-carbon hot-rolled coil with DRI + EAF technology. Together, these projects create an integrate...

The World Steel Association (Worldsteel) is the global industry association representing steel producers, national and regional industry associations, and research institutes—together accounting for around 85% of global steel production. It serves as the sector’s central platform for industry data, sustainability frameworks, policy advocacy, technological benchmarking, and setting standa...

As The Green Steel Challenge wraps up an incredible second season, hosts Astrid, James, and Mike take a look back at the biggest moments, key insights, and game-changing innovations that have shaped the conversation on the future of sustainable steel. From breakthrough technologies to bold industry commitments, this season has featured some of the most influential voices in the field. What have we...

It is vital that GHG emissions are measured and assessed in a standard and meaningful manner. Today, we talk with Annie Heaton, who is CEO of ResponsibleSteel, an organisation aiming to establish such a standard with the global steel industry.  She describes the complex process of emissions measurement and the diverse technical and political issues involved. We also have a fresh per...

There is much discussion about the Middle East becoming a regional or global hub for green iron (or steel) production, driven by inter alia, plentiful renewable and nuclear energy coupled to carbon capture opportunities. Here we chat with Michael Rion, Chief Commercial Officer of Emsteel, the largest steel producer in the UAE and one of the biggest in the region.  The discussion rev...

Accurately measuring or calculating GHG emissions in a standard manner is critical in any decarbonisation process. Today, we speak with Adina Renee Adler, Executive Director of the Global Steel Climate Council (GSSC), a non-profit organisation aiming to establish such a standard within the global steel industry. She describes the extremely tricky process of emissions measurement, the pit...

Today, Sanjiv Lamba, CEO of Linde, joins us for an engaging conversation! Linde, a global leader in industrial gases and engineering, is at the forefront of developing solutions that drive productivity while supporting sustainability and decarbonisation efforts worldwide. From chemicals & energy to manufacturing, metals, and mining, Linde’s expertise spans a variety of industries. Their advanc...

Hydrogen is expected to be a key factor not only in steel industry decarbonisation but in much of manufacture and transportation, too, where the use of coal or hydrocarbons has previously been prevalent. Developing scalable technologies and funding the capital required for future hydrogen supply is very much a key to the Green Steel Challenge and the industry in general. In this episode,...

Many consider the HyBrit project to be the original ore-based iron and steel-making decarbonisation project. One of the leaders behind that project is Martin Pei, the CTO of SSAB, based in Sweden, who also has steelmaking operations in Finland and the US. Here, we are lucky enough to hear how that process was developed, where it is now, and how it will fit in with the future SSAB. T...

Tenova is the metals technology part of Techint, an Italian Argentine conglomerate that also owns the steelmaking companies Ternium and Tenaris, amongst others.  Today, we talk to its CEO, Roberto Pancaldi, about how Tenova is playing a critical role in the Green Steel Challenge, especially regarding its ENERGIRON   DRI and electric arc furnace (EAF). He offers an honest apprai...