John Wheeler

The Great Friends Podcast

Business EN ↓ 76 episodes

The Great Friends Podcast empowers med spa owners, injectors, and all aesthetic medical professionals on how to become masters at their craft and grow their businesses. Join your host and Alpha Aesthetics Partners CEO, John Wheeler, for real and inspiring conversations with some of the brightest minds and highest achievers in the aesthetics industry as he teases out what makes them great. You'll also receive actionable tips you can implement into your practice IMMEDIATELY.Learn more and join our Alpha community at https://www.partnerwithalpha.com/FOLLOW ALPHA AESTHETICS PARTNERS:https://www.in...

Author

John Wheeler

Category

Business

Podcast website

www.partnerwithalpha.com

Latest episode

Dec 11, 2025

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Episodes

050: AmSpa 2024 SUPERPOD 17.04.2024

In this special episode of The Great Friends Podcast, John Wheeler brings you three captivating interviews straight from The Medical Spa Show hosted by AmSpa 2024. First up, Savannah and Mary Robb from Social Practice share their insights on marketing and managing social media for medical aesthetic practices. Then, longtime friends Tyler and Chunner from TouchMD dive deep into the evolution of bef...

049: Cody Williams | A Masterclass in Negotiation 03.04.2024

Dive into the art of negotiation with Cody Williams on this enlightening episode of The Great Friends Podcast , hosted by John Wheeler, CEO of Alpha Aesthetics Partners. Cody, a Sacramento-based realtor, investor, pastor, and investment coach, is not just an expert in multiple fields but stands out as one of the finest negotiators John has ever encountered. Sharing a unique perspective, Cody revea...

048: Mary Beth Hagen | Secrets to Hiring the Right Aesthetic Injectors 27.03.2024

In the latest compelling episode of "The Great Friends Podcast," hosted by John Wheeler, CEO of Alpha Aesthetics Partners, listeners are treated to an insightful conversation with the distinguished Mary Beth Hagen, founder and CEO of Titan Aesthetic Recruiting. With a profound background in medical aesthetics, beginning in 2005 with Medicis and Allergan, Mary Beth brings a wealth of knowledge in s...

047: Ali Alden | How to Craft a Brand that People Resonate With 20.03.2024

In this enlightening episode of "The Great Friends Podcast," hosted by John Wheeler, CEO of Alpha Aesthetics Partners, listeners are treated to a deep dive into the world of StoryBrand with Ali Alden, a StoryBrand Certified Guide. Ali's unparalleled expertise in niche strategy and messaging helps businesses connect profoundly with their audience. The conversation explores the comprehensive aspects...

046: John Wheeler | Three Paradigm Shifts for Every Marketer, AMWC 2024 13.03.2024

In a unique episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, takes listeners through a thought-provoking talk from the AMWC 2024 Conference in Miami. Titled "Three Paradigm Shifts for Every Marketer," Wheeler explores the foundational shifts marketers in the medical aesthetics industry must embrace to excel. Diverging from his typically technical discuss...

045: Lorenzo Neal | Lessons in Life, Leadership, and Mental Toughness from a 17-year NFL Veteran 06.03.2024

In this compelling episode of the Great Friends Podcast, host John Wheeler, CEO of Alpha Aesthetics Partners, welcomes Lorenzo Neal, an NFL legend with a 17-year illustrious career. Beyond his reputation as one of the greatest fullbacks, Neal's journey from the fields to a successful post-retirement career encapsulates lessons in leadership, resilience, and the power of influence. With stints at t...

044: Brian Colao | Choosing the Right Partner Entering the Next Era of Aesthetics 28.02.2024

In this insightful episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, engages with the esteemed Brian Colao, Member & Director of the Dental Service Organizations Industry Group at Dykema, with almost 30 years of experience within his field. With unparalleled expertise, Colao delves into the evolving landscape of the medical aesthetic and dental sectors, o...

043: Caige Moore & Brandon Pearson | How to Zag When Everyone Else is Zigging in Marketing 21.02.2024

In this engaging episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, sits down with med spa industry moguls Caige Moore and Brandon Pearson from Studio III Marketing. As President and Chief Business Development Officer, respectively, Caige and Brandon share invaluable insights into cultivating a standout med spa culture, creating compelling websites, and st...

042: Keimun Slaughter, MD | A Masterclass in Hair Restoration 14.02.2024

Join us on "The Great Friends Podcast" as host John Wheeler, CEO of Alpha Aesthetics Partners, sits down with Dr. Keimun Slaughter, a renowned facial plastic surgeon from the Williams Center in Albany, New York. This episode offers a comprehensive dive into the world of hair restoration, showcasing Dr. Slaughter's extensive educational journey through prestigious institutions and his expertise in...

041: Josh Swearingen | Three Key Traits to Look for When Choosing a Partner 07.02.2024

In this engaging episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, dives into the burgeoning world of mergers and acquisitions within the med spa industry with guest Josh Swearingen from Tusk. As a seasoned private equity advisor, Josh brings his extensive experience in guiding transactions and due diligence from various healthcare sectors, now turning hi...

040: Jason Johnson | Rethinking Before & After Photography 31.01.2024

In this insightful episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, engages in a thought-provoking conversation with Jason Johnson, a master photographer and the visionary CEO of Simple Studios. Johnson addresses a critical yet often neglected issue in the medical aesthetics industry: the challenges of before-and-after photography. He introduces his inno...

039: Sassy & Alexis | Aesthetics Meets Pop Culture 24.01.2024

In this captivating episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, proudly announces the launch of the Alpha Podcast Network's newest addition, the "Beauty Filter Podcast." Hosted by the dynamic duo of Alexis and Sassy from Esthetics Center, the founding partner of Alpha, this podcast is a blend of aesthetics expertise and pop culture savvy. Alexis, a...

038: Audrey Neff | Your Guide to 2024's Essential Aesthetic Conferences 17.01.2024

In this insightful episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, welcomes back Audrey Neff, the dynamic Director of Marketing at PatientNow, and an experienced international speaker, peer-reviewed author, and host of the True to Form Podcast. As the first returning guest of the show, Neff offers her extensive knowledge on the most important conference...

037: Tedd Van Gorden | Navigating Tomorrow's M&A Landscape in Aesthetics 10.01.2024

In this enlightening episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, sits down with Tedd Van Gorden, a seasoned expert in mergers and acquisitions (M&A) in the aesthetics industry. Currently at Skytale, a specialized broker and investment banking firm, and with a background in corporate finance at Ziegler, Van Gorden brings deep insights into the M&A la...

036: John Wheeler | Looking Forward at 2024 03.01.2024

In this forward-looking episode of "The Great Friends Podcast," host Kevin Balzer, VP of Brand Strategy at Alpha Aesthetics Partners, turns the tables to interview John Wheeler, CEO of Alpha Aesthetics Partners, about the upcoming year, 2024. Diving into the realm of goal setting and strategic planning, John shares his unique approach to evaluating the past year and setting a vision for the future...

035: John Wheeler | Reflecting on Alpha's Year One: 2023 27.12.2023

In this unique episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, steps into the interviewee's seat as Kevin Balzer, VP of Brand Strategy at Alpha, takes over hosting duties. They reflect on the pivotal year of 2023, celebrating the first anniversary of both Alpha Aesthetics Partners and the podcast. John opens up about his journey from a local med spa ope...

034: Edwin Williams III, MD, FACS | Building More Than a Practice: Leaving a Legacy 20.12.2023

In this engaging episode of "The Great Friends Podcast," host John Wheeler welcomes Alpha Aesthetics Partners' newest member, Dr. Edwin Williams III, a revered figure in facial plastic surgery. With a practice dating back to 1992, Dr. Williams, former president of the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), brings unparalleled expertise and insight. The conversation...

033: Kay Durairaj, MD, FACS | Unveiling the Future of Medical Aesthetics: Are You Prepared for What's Next? 13.12.2023

Join John Wheeler on "The Great Friends Podcast" for an enlightening episode with the renowned Dr. Kay Durairaj, MD, FACS, a distinguished facial plastic surgeon and an influential figure in the aesthetics industry. With a career spanning nearly 20 years, Dr. Kay brings her extensive expertise in aesthetics, beauty, and AI technology to this dynamic conversation. Known for her large Instagram foll...

032: Janelle Cordtz | The Burnout Epidemic: How Much Are You Writing Left-Handed? 06.12.2023

Join John Wheeler on "The Great Friends Podcast" as he sits down with Janelle Cordtz, the esteemed Director of Operations at Alpha Aesthetics Partners. With a rich history in medical spa operations, including over a decade at Skin Spirit, Janelle shares invaluable insights into the nuances of managing a successful med spa. This episode is a goldmine for professionals in the industry, covering cruc...

031: Ashley Parker Angel | Lessons in Personal Growth and Success from an Entertainment Icon 30.11.2023

Dive into the captivating world of Ashley Parker Angel in this episode of "The Great Friends Podcast" with host John Wheeler. From his early days in Redding, California, to becoming a globally recognized member of O-Town, Ashley's journey is a tale of evolving artistry and resilience. In this insightful conversation, Ashley shares his experiences working with legendary songwriter Max Martin, revea...

030: Mitchell Outka, Kevin Balzer, & Katrina Cancél | How to Market Your Med Spa from Zero to 16 Million 15.11.2023

Join John Wheeler on "The Great Friends Podcast" for a special episode featuring the marketing maestros behind the success of Esthetics Center and Alpha Aesthetics Partners. Meet Kevin, the VP of Brand Strategy at Alpha, Mitchell, the Director of Digital Marketing, and Katrina, the Social Media Director at Esthetics Center, who impressively grew their Instagram to around 40,000 followers. Recorded...

029: Becky Johnson | Do You Know Your Team's Coffee Orders? 09.11.2023

In this inspiring episode of "The Great Friends Podcast," host John Wheeler engages with the dynamic Becky Johnson, Executive Pastor at Jesus Culture Sacramento and a masterful public speaker. Their conversation is a goldmine for anyone eager to refine their leadership and communication skills. Becky unravels the art of storytelling, the usefulness of improv in public speaking, and strategies for...

028: Erin Keyes | Peptides: The New Frontier in Health Optimization 02.11.2023

Dive into the revolutionary world of peptides with Erin Keyes, CEO and co-founder of Telegenixx, on this enlightening episode of The Great Friends Podcast. Host John Wheeler explores Erin's extensive knowledge on peptides, ranging from semaglutide to muscle-stimulating varieties, providing a comprehensive guide for those looking to integrate these powerful compounds into their practices. Erin, arm...

027: Drew Fine | Being a Pacesetter in the Ever-Changing Aesthetics Industry 30.10.2023

In this enlightening episode of "The Great Friends Podcast," host John Wheeler sits down with the accomplished Drew Fine, CEO and founder of the Dfine Group. A seasoned expert with rich experiences at Galderma, Allergan, and the M&A sector, Drew brings invaluable insights into the industry dynamics. The duo dives deep, discussing hot trends, mergers and acquisitions, and even extracting leadership...

026: Ian Book | The Art of Winning 19.10.2023

In the latest episode of "The Great Friends Podcast", host John Wheeler sits down with Ian Book, the all-time winningest quarterback in Notre Dame history. Their conversation dives deep into the mindset of champions, revealing that the path to consistent victory goes far beyond physical prowess. Book shares his insights on leading by example, emphasizing the importance of setting a gold standard f...

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