The Graham Cochrane Show

I've been doing online business for 12 years. I am immensely proud of the two seven-figure businesses that I have been fortunate (by God's grace) to build. Where time, patience, and discipline has been my main ingredients. But one thing is for sure: building a business is no easy ride. Even though most of us realize that the above statement is a fact, there are still some people that say otherwise...

There are two types of business owners in this world. The ones who think email marketing died long ago and the ones who know that email marketing is the lifeblood of their online business. Hopefully if you're reading this, you've joined the latter alternative. Like with any tool used to move your business forward, there are a lot of insecurities about using email, which has led many online busines...

If you've been a follower of mine for just about any length of time, you know that 'The 4 Hour Work Week' is a favorite book of mine. It is one of two books that I re-read every single year. This book holds a special place in my heart since it played such a huge role in getting my first online business started and introduced me to the wonderful concept of working less. Even though this book genera...

What does it take to scale your online business? Many people believe that the end all be all is to sell more of your product to more people. And while that is true to a large degree, most business owners are actually leaving money on the table without even knowing about it. When it comes to scaling your business, we have to understand that our current pool of customers are the ones most likely to...

When it comes to online business, I am a huge advocate of working less (which you probably know by now I've you've been paying attention). At one point in time, I was very protective of the tasks and routines I had that made up my business, but nowadays I make an effort to scale down the work I do each year. Many of the things I eliminate or delegate are things that I don't need to do or things I...

It's not that often I share personal stories of my own business journey. I can share examples from my own experience here and there in my teaching, but it's rare that I dive deep into just the personal stories in one whole episode. Part of that relates to fear. Fear of not providing value and helping you move forward with your business. I want this podcast to be didactic and actionable, which can...

As business owners, we sometimes forget that we spend the majority of our time being customers. When we go to the grocery store, when we pick up new clothes or when we're waiting in line outside the Apple store to get the latest iPhone 20X ultra supreme edition. When you think back on all these kinds of interactions, is there a particular memory that stands out to you? One specific experience that...

Marketing is something we all have a relationship with, whether we know it or not. We can all remember that warm and fuzzy feeling we got making a special purchase or interacting with a brand that went above and beyond for us. But most people don't associate that kind of interaction with marketing. In fact, marketing for them is something completely different. Something that leaves a bad taste in...

An email funnel is the backbone of your business. It allows you to add value, sell products automatically and most importantly work less since you don't need to be physically present for your email funnel to do its magic. But what makes an email funnel great? What are the essentials of a great email funnel? Is it something you actually can control or is just a matter of finding the right audience?...

We all have different roads to retirement. Some follow a traditional model and are aiming for retirement at 65, while others have gone about following the F.I.R.E model (Financial Independence Retire Early) and are looking at retirement in their 30's or 40's. Whatever your idea of retirement is and however you plan to get there, I want to challenge our thoughts and ideas about retirement today. Th...

Sometimes when people ask me what I do, I go for the quick answer and tell them that I make videos on YouTube. The response to that is usually a surprised expression, followed by this question wrapped in over-the-top excitement: "Oh! So you're a YouTuber?" Today I want to set the record straight. I am not a YouTuber, and I don't think I ever will be. I believe there is a clear distinction between...

If you been a follower of mine for any length of time, you know that I don't sing the praises of Facebook ads. Ever since this brand started I've tried to get you to jump on content marketing as a strategy for growing and building your audience. In plain words, it is just a better strategy. But now, it seems like there might be an even bigger reason to make the switch (if you still haven't joined...

Is your online course really life-changing? Anyone can make an online course, but real transformation and results do not come that easy. You really have to put in the work and go the extra mile to make sure your course has a lasting impression and continues to add value for many years to come.  The sad fact is that most online business owners don’t care about this and don’t see past the sale....

Should you offer lifetime access for your online courses? Online courses usually sit in one of two camps. Either you offer lifetime access to your courses or you offer limited access. Vanessa Lau, a really talented online business owner, recently did a video on why she no longer offers lifetime access and why she switched to a limited access model. Since I 100% believe in the lifetime access model...

This past summer I did something crazy. I only worked on Wednesdays. That's right, I pulled off a one day work week for the past 3 months and today I want to break it all down for you. Specifically I want to share with you WHY I did it and the all important HOW I pulled it off. But maybe even more interesting was the WHAT happened (both good and bad) as a result. In this case study (of myself) I b...

Most online business owners mistakenly believe the only way to grow their income is get more traffic to their website or sales page. This leads them to dumping money on Facebook ads and self promoting all day on social media. No thank you. What if I told you there was a way to increase your revenue without needing to add a single ounce of traffic to your site? What if I told you there six ways to...

If you are a content creator looking to monetize your audience and create some monthly recurring revenue you might have considered these two platforms: Kajabi and Patreon. Both offer you a way to collect payment, monetize your content, and build a community around you and your online presence. But which is the better fit? Full disclosure: I have used both platforms and made money on both as well....

If you make video content of any kind (YouTube, social media) you might have felt like your personality isn't charismatic enough for people to notice you or care. You might have felt that other big personalities online hog all the limelight and have become a model for what people expect from video content creators. And where does that leave you if you are a more subdued, quiet type of personality?...

If you've launched your online course and you're wondering whether it's best to open and close access to it throughout the year or keep it for sale all the time in an evergreen email funnel or on your website, then you're asking a good question. Like most things in life there's a sweet spot in between. Today I want to share with you how I approach selling my online courses and memberships in two d...

Email deliverability is huge when it comes email marketing There's nothing I hate more than sending a powerful email to my list of subscribers only to have it end up in their junk folder. How can I expect someone to click on my offer link let alone open the email and even SEE that I'm offering something if that email never lands in their inbox in the first place?! In today's episode I'm going to h...

Most people assume that the only way to build a business from the ground up is to grind it out with 60, 70, or even 80 hour work weeks. Especially at the beginning. In fact, many think that's how I started my business. Sure these days it only takes me 5 or so hours a week to run it but they assume I was hustling hard in the early days. Not true. The max I've ever put into my business is 32 hours a...

Email marketing is still the best way to sell your digital products and grow your online business, but when it comes to writing promo emails and sending them to our email list most of us get stressed out. We don't want to feel pushy or "salesy", and yet we still need the emails to work! (i.e. sell) Did you know that you could sum up all promo emails into two categories? The hard sell and the soft...

Most entrepreneurs I know say they don't have enough time to work on the important stuff in their business. But the reality is, that's not how time works. We don't "have" time we "make" time. And the only way to "make" more time is to stop wasting time on things that truly don't move the business forward. Today I want to share with you what I've discovered to be the 5 biggest time wasters that mos...

If you've launched your online course and are trying to find out how to turn it into an automated income stream then today's episode is for you. Evergreen online course sales are the backbone of a healthy online business. Why? Two reasons: They create dependable, predictable income They allow you to work less and earn more But HOW you turn an online course into a perennial seller as an evergreen c...

If you want your online business to grow you need people to actually open your emails and click on your stuff. Brilliant insight, I know. But here's the thing, too many people spend all their effort crafting a (hopefully) powerful email that converts only to whip up a subject line at the last minute with little to thought or careful consideration. What you end up with is email subject lines like t...