The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy

In this episode of The Google Ads Podcast, Lucas and Luna explain how Google Ads budget pacing works in 2026. They break down the difference between standard delivery and accelerated delivery, how Smart Bidding interacts with daily budgets, and why overspend is actually a feature, not a bug. Lucas walks through the mechanics of the 'spend cap' and how Google's algorithm smooths spend across the mo...

Episode 56 of The Google Ads Podcast digs into Shopping campaign optimization with a focus on product feed quality. Lucas and Luna dissect how Google's Merchant Center evaluates structured data, why a single missing GTIN can tank your ad rank, and the surprising impact of image white-space ratios on click-through rates. They walk through a real-world case: a mid-size home goods retailer that impro...

Lucas and Luna dig into Google Ads location targeting in 2026 — specifically how location assets like store codes and radius targeting can reduce wasted spend by up to 30 percent. They walk through a real campaign for a Denver-based coffee chain that used location extensions and proximity bidding to cut cost-per-acquisition by 22 percent. The episode covers the difference between physical location...

In this episode, Lucas and Luna dive into Google Ads' shift from traditional audience targeting to asset-based audience signals. They explore how advertisers can use images, videos, and text from their campaigns to let Google's machine learning find the right users, rather than manually defining audiences. Using a concrete example from a mid-size e-commerce brand selling ergonomic office chairs, t...

In episode 53 of The Google Ads Podcast with Fexingo, Lucas and Luna tackle the often-misunderstood pairing of broad match keywords and Smart Bidding. They break down Google's latest machine learning signals—including seasonality, device affinity, and real-time auction context—that make broad match click paths more efficient than ever. Using a concrete example from a mid-market e-commerce account,...

Lucas and Luna dig into brand bidding strategy in 2026. Lucas explains why bidding on your own brand terms is still essential, even when you already rank organically. They cover the concept of 'brand defense' when competitors target your branded keywords, how Google's broad match has changed the game for brand queries, and why some advertisers are shifting budget away from brand campaigns. Luna sh...

In this episode of The Google Ads Podcast, Lucas and Luna dive into one of the most underused yet powerful tools in PPC: Google Ads Experiments. They walk through a real scenario where a brand manager at a mid-size e-commerce company wanted to switch from target CPA to maximize conversion value. Instead of risking the entire budget, they set up an experiment with a 50/50 split, running for two ful...

In episode 50 of The Google Ads Podcast, Lucas and Luna explore Google Ads Demand Gen campaigns—the 2026 evolution of Discovery ads. They break down how Demand Gen uses YouTube Shorts, Gmail, and Discover feeds to target high-intent users before they search. Lucas shares a specific case: a DTC home goods brand that reduced cost-per-new-customer by 22% by shifting 30% of their budget from Performan...

Lucas and Luna tackle a critical but often-overlooked Google Ads tactic — audience exclusions. They break down how excluding irrelevant segments (like converters, competitors, or past churners) can dramatically reduce wasted spend and improve campaign efficiency. Using a real-world example from a DTC brand spending $80,000 per month, they walk through three specific exclusion strategies: excluding...

In this episode of The Google Ads Podcast, Lucas and Luna dive deep into ad customizers—a powerful but underused feature in Google Ads that lets advertisers dynamically insert text, counts, and prices into their ads based on audience, device, location, or schedule. They walk through a real-world example: a regional home services company using ad customizers to show different city names and service...

In this episode, Lucas and Luna dive deep into one of the most underutilized assets in Google Ads: sitelink extensions. Lucas explains how a single sitelink can lift click-through rate by 10-15% when optimized correctly, and breaks down the difference between standard sitelinks and the new 'promotion' sitelinks rolling out in 2026. The hosts walk through a real case study from a mid-market e-comme...

In this episode of The Google Ads Podcast, Lucas and Luna dive into Responsive Search Ads (RSAs) versus the legacy Expanded Text Ads (ETAs) in 2026. They break down why Google is pushing RSAs, how machine learning mixes headlines and descriptions to improve click-through rates, and the real-world impact on quality score and cost-per-click. Using a case study from a mid-size e-commerce client, they...

Lucas and Luna dive into the underrated art of negative keywords in Google Ads. Lucas explains how a single negative keyword saved a client $12,000 in wasted spend over one quarter. They break down the difference between negative keyword match types, how to build a negative keyword list from search term reports, and why broad match negatives can sometimes block valuable traffic. Luna shares a caut...

Episode 44 of The Google Ads Podcast with Fexingo dives into Google Ads shared budgets — a feature that pools daily spend across multiple campaigns to prevent budget cannibalization and smooth delivery. Lucas and Luna break down how shared budgets work under the hood, why the average account wastes up to 15% of daily budget due to pacing inefficiencies, and how a shared budget can redistribute uns...

In this episode of The Google Ads Podcast, Lucas and Luna explore how Performance Max campaigns can inadvertently appear on brand search terms — and why that matters for your ad spend. Using the example of a mid-market e-commerce retailer running PMax alongside Exact Match brand campaigns, they dissect the auction dynamics, the role of conversion attribution, and the data clean-room workaround tha...

In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna dive into the world of Google Ads scripts — a powerful but underused tool for automating repetitive PPC tasks. Lucas breaks down the anatomy of a simple script that pauses underperforming keywords when they exceed a cost-per-conversion threshold, using real numbers from a mid-market e-commerce account running on a $50,000 month...

In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna dive into brand lift studies — a tool that measures whether your ads actually change how people perceive your brand. They walk through a real example from a mid-size DTC furniture company that ran a brand lift study on a YouTube ad campaign in Q1 2026. The study revealed a 12% lift in ad recall and an 8% lift in brand considera...

In this episode, Lucas and Luna dive into Google Ads' Final URL expansion feature, explaining how it automatically appends subpage URLs to your ad destination. They break down why this can either boost your Quality Score or waste your budget—depending on your account structure. Using a real example from a mid-market SaaS client, they show how a single misconfigured campaign saw cost-per-lead jump...

In episode 39, Lucas and Luna drill into the specifics of dayparting—adjusting Google Ads bids by time of day and day of week. They break down how a mid-size e-commerce retailer, Nature's Pantry, reallocated 70% of their budget to just 5 hours each weekday, cutting cost-per-acquisition by 30% while maintaining volume. Lucas explains how to read your own hour-of-day report, why the 'midnight dip' i...

Lucas and Luna dig into Google Ads conversion lag — the delay between a click and a conversion that silently wrecks bid strategies. Lucas explains why a 7-day click window can hide up to 30% of true ROAS for long-consideration products like enterprise software or luxury goods. They walk through how to measure lag using the 'Time to Conversion' report in Google Ads, and how to adjust Target CPA and...

Episode 37 of The Google Ads Podcast tackles Google's 2026 keyword match type consolidation. Lucas and Luna break down why broad match now behaves more like phrase match, how advertisers lose control when exact match broadens automatically, and what this means for account structure. They walk through a concrete example: a mid-market SaaS company that shifted from 85% exact match to a hybrid broad-...

In this episode of The Google Ads Podcast, Lucas and Luna dive into a specific 2026 case study: a mid-market DTC brand that boosted its ROAS by 40 percent by switching from Google's default audience segments to fully custom, data-driven audiences. They walk through the technical setup—how to build custom segments from first-party CRM data, pixel events, and on-site behavioral signals—and explain w...

Lucas and Luna dive deep into one of the most misunderstood components of Google Ads Quality Score: landing page experience. They break down what Google actually measures—not just 'relevance' but load time, mobile usability, navigation, and content match. Using real examples from a mid-market SaaS case study, they show how improving landing page experience from 'below average' to 'average' cut cos...

Episode 34 of The Google Ads Podcast with Fexingo dives into Google Ads Enhanced Conversions — a first-party data tool that became essential after 2024's cookie deprecation. Lucas and Luna explain how a simple hashing layer on purchase and lead data can recover up to 18% of lost conversions, improve Smart Bidding accuracy, and protect advertisers from signal decay. They walk through a real example...

Lucas and Luna explain how Google Ads uses real-time auction-time signals — device, location, time of day, browser, and more — to adjust bids dynamically. They dig into a case study: a mid-sized ecommerce brand that improved ROAS by 32 percent simply by enabling auction-time bidding signals in Smart Bidding, without changing keywords or creatives. The hosts walk through exactly which signals matte...