The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy

In episode 82 of The Google Ads Podcast, Lucas and Luna dive into Google Ads ad sequencing — the strategy of showing potential customers a specific series of ads in a specific order, rather than the same message every time. Lucas explains how the platform's sequence feature works in 2026, breaking down the logic of frequency caps, time delays, and creative order. He shares a real example from a ho...

In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna explore how Google Ads Smart Bidding handles seasonality in 2026 — and what advertisers get wrong when they override it. They break down the difference between custom seasonality adjustments and automated learning, using a real example of a retailer who saw a 30% CPA spike during a flash sale. Lucas explains how the algorithm's...

Episode 80 of The Google Ads Podcast with Fexingo dives into Google Ads Custom Segments — the evolved version of custom intent and custom affinity audiences. Lucas explains how they work with real-time search and browsing signals, and Luna pushes back on whether they beat in-market audiences. Together they walk through a specific campaign example: a D2C luggage brand that used custom segments to c...

Episode 79 of The Google Ads Podcast unpacks callout extensions—the underused ad extension that lets you showcase free shipping, 24/7 support, or price-match guarantees right in your search ad. Lucas and Luna walk through a real 2026 campaign for a mid-size e-commerce brand that saw a 14 percent higher click-through rate after adding just three callouts. They explain the 25-character limit, how to...

In this episode, Lucas and Luna dive into Google Ads ad customizers — a feature that lets advertisers insert dynamic text into headlines and descriptions based on audience, device, or time. They break down how a mid-size e-commerce brand used ad customizers with countdown functions to boost click-through rates by 22 percent during a seasonal sale, and explain the difference between customizers and...

Dig into Dynamic Search Ads (DSA) with Lucas and Luna. They explore how Google's crawler matches your website content to search queries automatically, the shift toward AI-generated headlines, and a concrete example of an e-commerce client using DSA to capture long-tail traffic. Learn when to layer DSA over keyword campaigns, how to use negative keywords to avoid waste, and why advertisers need to...

This episode of The Google Ads Podcast with Fexingo drills into how Responsive Search Ads (RSAs) use machine learning to mix headlines and descriptions in real time. Lucas and Luna explore a specific case: a mid-size B2B SaaS company that tested RSA versus Expanded Text Ads across three months. They break down how Google's algorithms pick combinations that drive clicks, why ad strength scores matt...

In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna dive into the power of audience segmentation for Google Ads in 2026. They explore how moving beyond basic demographics to layered, behavior-based segments can dramatically improve click-through rates and conversion value. Using a concrete example from a mid-sized e-commerce apparel brand, they explain the difference between in-...

In Episode 74 of The Google Ads Podcast with Fexingo, Lucas and Luna dive into how Google Ads location extensions have evolved to drive measurable in-store foot traffic. They break down the difference between location extensions and location assets, how the new store visit conversion measurement works in 2026, and why brick-and-mortar retailers need to update their campaigns now. Using a real exam...

Lucas and Luna dig into a recent Google internal study showing that broad match keywords drive different conversion behavior depending on whether you use Maximize Conversions, Target CPA, or Maximize Conversion Value. They walk through the data: broad match with Maximize Conversion Value saw 22% higher conversion value per click than exact match in the same campaigns, but only when the account had...

Episode 72 of The Google Ads Podcast digs into one of the most underused optimization tools: experiments. Lucas and Luna walk through a real case where a mid-size e-commerce brand ran a 50/50 split test between their existing product page and a new simplified layout. They cover how to set up a campaign experiment in Google Ads, which metrics to watch (hint: conversion rate and ROAS, not clicks), t...

In Episode 71 of The Google Ads Podcast with Fexingo, Lucas and Luna dive into Google Ads Brand Lift studies — the ad-measurement tool that lets advertisers gauge the real-world impact of their campaigns on brand awareness, ad recall, and consideration. They break down how a mid-market DTC mattress company used a Brand Lift study to prove that their YouTube preroll campaign moved brand search volu...

In episode 70 of The Google Ads Podcast with Fexingo, Lucas and Luna dive into a surprisingly powerful but often overlooked lever: audience exclusions. Lucas explains how layering exclusions on top of your targeting can reduce waste, improve smart bidding efficiency, and prevent your ads from showing to people who already converted, are in the wrong lifecycle stage, or have a low predicted lifetim...

Lucas and Luna unpack Google Ads' auction-time bidding — the real-time machine learning that adjusts bids per query based on user context, device, location, and intent. They walk through a case study from a mid-market e-commerce brand that switched from manual enhanced CPC to auction-time bidding and saw a 22% improvement in ROAS while reducing time spent on bid management. The episode explains ho...

Lucas and Luna dig into Google Ads' Ad Strength score — what it actually measures, why it matters for your Quality Score and auction performance, and how to improve it without chasing the needle. They walk through a real example: a B2B SaaS client whose ad strength went from 'Poor' to 'Excellent' by tweaking headlines and descriptions. They also discuss when ad strength can mislead you, especially...

In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna dive into Google Ads Customer Match—the targeting feature that lets you upload your own customer data (email, phone, or address) to reach known users across Search, Shopping, YouTube, and Gmail. Lucas breaks down the mechanics: how to prepare a clean first-party list, the match rate you should expect in mid-2026 (about 60-70% f...

Lucas and Luna dive into one of the most underused tools in Google Ads: negative keyword lists. They break down how a single well-structured shared list can stop your budget from leaking on irrelevant search terms, using a real example from a mid-sized e-commerce client that wasted 18 percent of monthly spend on 'free' and 'cheap' queries. They compare account-level vs campaign-level lists, explai...

Lucas and Luna dive into Google Ads scripts, the underused automation layer that lets you manage campaigns with code. Lucas explains how a simple script can pause underperforming keywords at 9 AM every day, adjust budgets based on weather data, or send a Slack alert when cost-per-conversion spikes. They walk through a real example: a script that audits quality scores across 50 campaigns and emails...

In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna break down how Performance Max campaigns have evolved by mid-2026. They discuss the shift from standard Shopping to PMax, how asset group structure drives results, and what the rollout of generative ad assets means for advertisers. Using a real example of a furniture retailer that hit a 4.2x ROAS by consolidating campaigns, the...

Lucas and Luna dive into Google Ads data exclusions, a feature that lets advertisers tell Smart Bidding to ignore anomalous periods like Black Friday or site outages. Using a real-world example of a home goods retailer that saw a 22% lower cost per acquisition after excluding a holiday weekend, they explain when to use data exclusions versus seasonality adjustments, how the feature works under the...

In this episode of The Google Ads Podcast, Lucas and Luna dive into conversion value rules, an underused feature in Google Ads that lets advertisers adjust conversion values based on audience, device, or location to optimize for profit rather than just volume. Lucas explains how a mid-size e-commerce brand used value rules to boost ROAS by 24% over three months by weighting mobile conversions from...

In this episode, Lucas and Luna explore Google Ads dynamic keyword insertion (DKI) — a feature that automatically updates ad headlines to match a user's search query. They examine a case study from a mid-sized e-commerce brand, Outdoor Elements, which saw a 22% increase in click-through rate and a 14% drop in cost per conversion after implementing DKI in their search campaigns. The hosts discuss t...

Episode 60 of The Google Ads Podcast explores Custom Intent audiences—a targeting option that lets you define your own signals instead of relying on Google's preset segments. Lucas and Luna break down how it works, when it outperforms In-Market and Affinity audiences, and a real example from a mid-market SaaS company that cut cost-per-lead by 40 percent using keyword-and-URL-based intent signals....

In this episode, Lucas and Luna dive into Google Ads call extensions and how they can drive measurable phone call conversions. They break down when to use the call button versus the call extension, how to set up call reporting with a Google forwarding number, and the importance of call-only campaigns for mobile-first industries like plumbing and emergency services. Using a real-world example from...

Episode 58 of The Google Ads Podcast with Fexingo: Lucas and Luna dive into cross-sell campaign strategies using Google Ads. They break down a real case study from a mid-sized apparel retailer that used customer match lists and smart bidding to boost average order value by 22 percent in Q2 2026. Learn how to build layered audience segments, adjust bid multipliers for high-lifetime-value customers,...