The Google Ads Podcast

Learn how to boost Your Meta Ads by customizing ad columns beyond the default settings to enhance data analysis. In this third and last part of the Meta Ads Campaign Structure series, Jonathan Paquin, one of our Meta Ads Account Managers, talks about: - Getting better insights with relevant performance metrics - Tracking and analyzing critical Meta Ads metrics - How Facebook charges for ad deliver...

Learn about how to set up your Meta Ads creatives, along with various strategies and optimization techniques with Jonathan Paquin, one of our Meta Ads Account Managers. In the second part of the Meta Ads Campaign Structure series, Jonathan talks about: - Creative formats and the most effective type to engage users - Advantage+ Shopping campaign - Actionable tips when creating headlines and ad copy...

Is your website ready for more traffic? Before optimizing your campaigns and driving traffic, you MUST make sure your website converts well. Otherwise, you might end up wasting your ad budget. In this video, our Senior Strategist Glen Wilson identifies and discusses various elements that can improve website conversion rates, such as effective call-to-action (CTA) placement and design, use of color...

If you’re having challenges selling expensive, customizable products online, watch this video. Glen Wilson, Usama Khan, and Daniel Shephard talk about different marketing approaches to improve customer engagement and increase sales for eCommerce businesses that sell high-ticket items. - Understand the challenges and strategies involved in selling expensive products - Find out what conversion rate...

Learn why audience testing should be your top priority and how to explain its importance to clients. Our Meta Ads Account Manager, Nick Ewing, shows you why even the best creative can fall flat if it's not reaching the right people. Discover the hierarchy of testing: - Audience targeting - Creative content - Ad copy We'll also tackle the challenging topic of client opinions vs. data-driven decisio...

Let’s get back to basics. In this video, Jonathan Paquin, one of our Meta Ads Account Managers, talks about: - The crucial three-level structure of Meta Ads campaigns - How to select the right objectives for eCommerce success - Advanced audience targeting techniques, including custom and lookalike audiences - The power of creative elements in driving ad performance - Smart budget allocation strate...

Is Google price-fixing? Does Google’s algorithm control your ad spend? Watch this video as John Moran uncovers the truth behind Smart Bidding. Learn strategies to improve your advertising performance! Key insights include: - How Smart Bidding might be favoring warm traffic over cold, affecting your new customer acquisition - Why manual bidding could potentially unlock better performance and reach...

Are you looking for practical tips on campaign structure, budget allocation, and audience segmentation? In this video, our Meta Ads Account Manager, Nick Ewing, shares top-of-the-funnel traffic strategies that will help you improve your campaign performance. Watch this video to learn: - How to allocate budget across different funnel stages (top, middle, bottom) and campaign types - Specific audien...

Accurate backend data on product margins and profitability is crucial for making informed decisions about which products to promote in your paid traffic campaigns. Without it, you could be wasting ad spend testing products that aren't profitable. That's why it is important to know your backend numbers. This will allow you to prioritize pushing high-margin products first rather than just the best-s...

How do you know the viability and scalability of your business? Which metrics should you use to be able to justify your marketing spend, predict customer value, and optimize your acquisition strategy for long-term success? In this video, Usama Khan talks about the importance of CAC, nCAC, and LTV, and shares real-world examples of how to calculate and interpret these crucial metrics. You'll learn:...

Flowboost Labelizer allows you to have different labels based on the performance of your products. Instead of manually moving your product, you can assign custom labels and automatically move products across all your campaigns. Watch this video to learn how to automate product segmentation, improve ROAS, and gain more control over your campaigns. Our Senior Google Ads Strategist Colby Doyle dives...

Seasonality bid adjustments are used to account for expected changes in conversion rates during specific time periods, like sales or holidays. Making bid adjustments allow you to tell the algorithm to expect changes in performance, so it can adjust bidding strategies accordingly. Without proper adjustments, you might miss opportunities during high-converting periods or waste budget during low-conv...

Need actionable advice and best practices for setting up and managing Meta Ads campaigns? Watch this video to discover tips for running more effective Meta Ads (Facebook) campaigns, particularly focusing on top, middle, and bottom funnel approaches. In this video, one of our Meta Ads Account Managers, Jonathan Paquin, talks about: - Why going for conversions right off the bat might be your best be...

Looking to optimize your cross-platform advertising strategies and improve overall marketing performance? This video provides valuable insights into creating a cohesive cross-platform advertising strategy. In this video, one of our Meta Account Managers, Jonathan Paquin, talks about: - The key differences between Google and Meta advertising - Understanding the marketing funnel: Top, Middle, and Bo...

Struggling to get clicks at a reasonable price? We get it. Finding the optimal cost per click (CPC) for your Search campaigns can be challenging. There are a lot of factors that can stop you from getting low CPCs: high competition, limited keyword relevance, low quality score. Not to mention, Google is always maximizing their revenue, which influences your campaign performance. In this video, John...

Want to improve your product descriptions and titles? Learn how to craft effective prompts that guide AI in producing your desired output. In this video, Glen Wilson talks about various strategies on how to develop your own prompts, including: - Using more advanced AI models - Refining prompts - Employing markdown in prompts - Developing specific rules for content generation (e.g., avoiding catego...

Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, joins our Google Ads Strategist, Caden Thompson, to explore the concept of incrementality testing and its growing importance in modern marketing attribution. In this video, Nathan and Caden discuss why traditional attribution models are becoming less reliable and how incrementality testing can provide a more accurate picture...

Want to truly understand your new and returning customer behavior in Shopify? In this episode, Frank Schaefer, one of our dedicated Account Managers, shares his three favorite reports for diving deep into these critical metrics. Connect with Frank Schaefer on LinkedIn:    / frankjschaefer   1. First-Time vs Returning Customer Sales (default report) This report is always on...

Want to find out why your asset groups aren’t working? Glen shares how to use microscripts to leverage granular asset group data and analyze performance trends to measure impact and identify opportunities––so you can put different asset groups together and make them work. Learn how to structure your asset groups around winning keyword themes and fine-tune your existing campaigns in this episode. 0...

John Moran analyzes a failing campaign in this live internal training with the Solutions 8 team. In the last part of this two-part series, he talks about the challenges of scaling with Performance Max campaigns. He also shares why he doesn't run a lot of PMax campaigns anymore. Aside from recommending some campaign settings to be adjusted, John also emphasizes the key performance indicators (KPIs)...

John Moran analyzes a failing campaign in this live internal training with the Solutions 8 team. Listen to this episode as he thoroughly examines the campaign's performance and suggests ways to turn it around. In the first part of this two-part series, he shares the actions Google Ads strategists or managers should take when taking over an account. He assesses the account metrics and strategies ap...

Regina Bellows, Director of StarterPPC, interviews Julia Koorey, Marketing Manager of Cable Bullet, as they talk about Cable Bullet’s massive growth with Solutions 8. In this episode Julia shares how Cable Bullet saw significant improvements in lead generation and cost efficiency with Solutions 8's help managing Google Ads—specifically, an 85% lead increase and a 35% lower cost per lead. She share...

Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, is back to talk about contribution margin and its importance in marketing and business operations. Listen to this episode as Caden Thompson, our Google Ads Strategist, sits down with Nathan in this deep dive about contribution margin. Learn more about: What contribution margin is The three types of contribution margin and wh...

John Moran shares why he trusts Edgemesh and how he uses it to optimize Google Ads performance. He walks us through how he uses leading indicators to check what’s happening to the account, how the tool can help you with budget allocation for future growth and scalability, and more. Listen to this episode to learn more about Edgemesh and how you can use it for your Google Ads success. Watch Part 1...

John Moran analyzes an account that has a 40% decline in traffic and 81% drop in sessions by socials. He dives into the account to figure out what’s causing the declines. He also discusses why running Performance Max campaigns and Meta Ads for this particular business might be causing more harm than good, the potential risks and benefits of different advertising strategies, including the importanc...