The Google Ads Podcast

New content alert! Because you asked for more of our amazing Google Ads strategists, here they are with their own talk show, "PPC Talks!" Hear the best Google Ads strategists in the world share the most effective marketing strategies, tips, tricks, and guides to help you reach your business goals. In the first episode of PPC Talks, Efe and Usama talk about what you need to know when running Google...

In Neil Patel's blog which promises to provide everything you need to know about Performance Max campaigns, there are some statements we disagree with. This includes their claim that "PMax is perfect for people who don’t have the time or knowledge to optimize their own campaigns." If there's one thing we hope one has learned from our episodes on PMax, it's that they're harder to optimize than the...

If you're using GPT-3 and other content generators, this might be the time to revisit Google's Webmaster guidelines and review if your usage of AI-generated content is preventing your site from showing up in results on Google.com or any of Google's partner sites. In an episode of the Google Search Central SEO office-hours hangout, John Mueller, Google's Search Advocate, took a stance against AI-ge...

Here's the replay from this week's Live Q&A Session? You can catch Kasim and John every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚 Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCK...

Why should I run a Brand campaign when I'm meant to get those clicks anyway? My Performance Max campaigns already show my brand name, so wouldn't that eliminate the need for brand campaigns? Aren't brand campaigns only useful for big businesses? — These are just some of the questions Kasim battles out with John to help you understand why brand campaigns are essential with Performance Max. After th...

Kasim brings in our brilliant CTO, Ivan Bunin, to share how you can get cost-effective and expert IT services while helping Ukrainian professionals and their families get back to their normal life. For many Ukrainians, there are no jobs due to the Ukrainian-Russian war, and the country's economy is suffering a severe downturn. Ivan and his friends, who themselves are also experiencing the hardship...

The Google Gods have blessed advertisers with a gift in Performance Max campaigns that allows you to optimize for conversions from new customers only. It's the new customer acquisition goal in PMax and Kasim shows you where you can find it, the recommended settings, and what to watch out for in choosing modes. Google support article about the new customer acquisition goal: https://support.google.c...

"The most important thing when it comes to sales isn't copywriting or advertising - is that you don't make it harder for people to buy from you. Have frictionless steps for them to convert themselves into customers. This episode is going to show you an example of sales friction in action and teach you some ways to avoid this and increase your sales. Sales friction is a fancy term for making it too...

Do you want to learn about how you can grow your eCommerce brand and reach new heights? In this episode, Kasim interviews Chase Clymer, the co-founder of Electric Eye, about the challenges faced by eCommerce stores, especially those just getting started in their journey. Chase also shares his top tips for finding success in eCommerce and how to better prepare your online business for the future. C...

In this episode, Regina Bellows, one of our incredible Client Managers, offers a few tips on how to minimize the amount of Facebook leads targeted with your Google Ads campaigns. This includes tapping into the future that is Performance Max. If you're running Facebook Ads and Google Ads, you'll expect that two marketing platforms will be a great way to target more leads for your business. I mean t...

Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST on the Solutions 8 YouTube channel as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚 For now, you can hear the recording where they share how to optimize Google Ads PMax for lead generation and incre...

Do you own an agency and you're not sure what niche to go into? Or you’re just starting out and need some direction? In this episode, Kasim sits down with Shaun Clark, CEO of HighLevel, to help shed some light on your path. They talk about the best niche, avoiding market saturation, how including software in your services can aid in business continuity, and so much more. Shaun Clark is the CEO of...

Google’s ads product liaison, Ginny Marvin, recently explained how audience signals are used in Performance Max. While it’s great to see Google Ads supporting advertisers directly, we have an issue with the statement: it’s not entirely true. Every time Google gives out information and "best" practices, filter them accordingly. It's still You vs Google, and Kasim proves it in this episode. Referenc...

"Our awesome founder & CEO is this year's War Room Wicked Smaht Winner! 🙌 And in this episode, he reveals his award-winning strategy on how to steal your competitors' most valuable YouTube traffic. This way, you can easily increase views, and attract leads who are already interested in what you have. If somebody is watching your competitor's YouTube videos, it means they're also interested in...

Listen to the replay to this week's YouTube Livestream Q&A to scale your business with Google Ads. Kasim and John share how to optimize Performance Max campaigns with the best practices in building asset groups, audience targeting, media creation, etc. This way, you'll be able to get ahead of your competition NOW, especially since PMax is replacing Smart Shopping and Local campaigns in about t...

Today's guest in The Daily Google News is the Founder of The Digital Custodian, Dan Beard. He has over 25 years of experience to help organizations break through to the next level. In this video, he shares his expertise on how agencies can scale their business by improving their operations through standardization, system building, team motivation, and so much more! Dan's Website - The Digital Cust...

With Performance Max, Google Ads has shifted the paradigm to goal-based campaigns. While it made campaign management easier, it also changed how you need to approach funnel marketing to get the most out of your PMax campaigns. Listen to this episode as Kasim explains how you can optimize your PMax campaigns by modifying your funnel marketing strategies. A full-funnel approach to marketing has been...

Catch this recording of our Weekly LIVE Q&A To Scale Your Business through Google Ads ! Catch Kasim and John every Friday at 1 PM PST on the Solutions 8 YouTube channel as they answer everything you want to know about Google Ads - strategies, secrets, guides, and so much more! 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://yout...

Love Performance Max but hate how it's stealing from other campaigns? Kasim reveals a hack one of our amazing Google Ads Strategists, Usama, came up with that solves this problem. It allows you to get the best results from Performance Max without it stealing traffic from your Display and Discovery campaigns. This PMax hack can also help you maximize the opportunities in your Search and Shopping ca...

If you're interested in becoming part of our team and learning from the smartest Google Ads strategist in the world, apply here: https://sol8.com/apply/  When applying, don’t forget to indicate in the notes that you're applying as John Moran's assistant. Do you have what it takes to be the right hand of one of the best minds on the planet? We're looking for the most accountable human in the w...

Whether you’re just getting started with eCommerce or have been selling online for years, the importance of Conversion Rate Optimization (CRO) cannot be overstated. If you’re not doing everything you can to drive more sales to your online store, what are you waiting for? In this episode, Kasim brings in one of our amazing Client Managers, Glen Wilson, to emphasize why you shouldn't spend a cent on...

Meet the BEST Google Ads Strategists of the best Google Ads Agency! Kasim sits down with Caden, Efe, Usama, and Onkar to discuss the most important part of building a Performance Max campaign — Audience Signals. While the ability to reach a massive audience is a huge benefit of Performance Max campaigns, it can also be overwhelming to start. That's why Kasim brings in our very own Google Ads Strat...

Everyone knows that branding is important for a business, but what exactly does it mean? And how can you do it when you’re busy running a business? Kasim brings in Henry Kaminski, Jr., The Brand Doctor, to help you build a brand that can withstand the ever-changing eCommerce space and how you can get started if you have no idea what to do. Henry Kaminski, Jr. is the Founder and CEO of Unique Desig...

Google Ads Performance Max points advertisers in the right direction. This can help you target the right audiences for high-performing campaigns! Also, Performance Max now allows you to focus on new customer acquisition! 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8  https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Performan...

Kasim, our fearless Founder & CEO, is giving away the thing he's most proud of! He reveals his super-secret hiring process. Listen to this episode to learn how to attract, filter, and hire the BEST remote talent in the world QUICKLY and SCALABLY. The hiring process, the Pareto Talent System, is forged from 15 years of trial and error. And to date, it takes about 245 applicants for every specia...