The Google Ads Podcast

I built three multi-million dollar agencies. From my experience, the single most important skill set required to be successful in the agency space has nothing to do with the actual work. Listen to this episode to learn what it is. The skill is a subset of client management, and it will absolutely make or break your business. And it's the most valuable skill you'll ever learn for life and business....

Kasim shares one of the most powerful concepts he has ever been presented—Stephen Covey's Personality Ethic vs. Character Ethic. In business, the PERSONALITY ETHIC asks: "How do I get people to buy my product/service?" The CHARACTER ETHIC asks: "How do I create a product/service that will truly serve my customer?" The PERSONALITY ETHIC asks: "How do I make the most amount of money with the least a...

Join Kasim as he sits down with one of his entrepreneurial heroes, Shaun Clark of HighLevel. In this exciting interview, discover Shaun's secrets to building one of the most disruptive products in the world and learn about the future of HighLevel. But that's not all! Kasim and Shaun also delve into why AI is nothing to be afraid of in marketing, why being a SaaS entrepreneur is a game-changer, and...

Kasim is giving away one of our most powerful cheat codes for improving campaign performance! From launching a new site, product, or service to trying to troubleshoot a problem or diagnose low conversions, this approach can be immensely powerful in helping you learn exactly what needs to be done to improve your campaigns [drum roll] 🥁 LIVE CHAT. Live chat is one of the most powerful ways to colle...

Here's a lie you currently believe: "It takes 7 touches to make a sale." The "rule of 7" is from a study done in the 1930s! Why on earth are we citing 100-year-old data? So, how many touchpoints do you think it really takes? The answer (obviously) varies on the complexity and importance of a purchase. According to Google, it takes 20 touchpoints to sell a candy bar and more than 500 to sell a flig...

Have you heard of the Google Ads Flywheel? It's a powerful framework that helps you understand where you are in the various stages of managing your Google Ads campaigns. By exploring this approach, you can gain deeper insights and make more informed decisions on how to scale your advertising efforts effectively. Learn more about how the Google Ads Flywheel can take your campaigns to new heights. I...

Join Kasim as he dives into the world of Google's new Generative AI Search. He shares what we know (and what we don't) about the future of Google search and how it will impact digital marketing moving forward. He also compares Generative AI Search to Bing Chat to give you a better understanding of how it works. Learn more about these exciting new ways to search, and how they could impact the world...

In the world of business, it's often said that time is money. And if you want to grow your business, you need to be able to scale up your operations. But here's the thing: scaling comes with its own set of challenges. As you try to expand your business, you'll find that maintaining the same level of efficiency becomes increasingly difficult. This is a phenomenon that affects businesses of all size...

Are you an author who dreams of making it #1 on Amazon? We did it, and you can, too! Kasim can help make that dream a reality by sharing the exact steps that led us to achieve the coveted #1 spot on Amazon's bestseller list. 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN Get “You vs. Google: The Very Unauthorized...

If you're not struggling with impostor syndrome just a little bit, I question your grasp on reality. I'm not saying you must go out there and cultivate self-worth issues. However, a little impostor syndrome probably means you are approaching life with an adequate degree of humility. I: Founded one of the top marketing agencies Published one of the top marketing books Co-founded one of the top mark...

Kasim reveals the dirtiest secret in Google Ads. In fact, it's almost a full-on scam! Google Ads is (supposedly) auction-based. That should mean that the money you pay for visibility (clicks, views, and impressions) is based on the competitive landscape. The more competition, the more you pay. The less competition, the less you pay. Google Ads definitely works this way in highly competitive market...

Kasim shares the latest update by Apple about Link Tracking Protection and how it could potentially change the game for digital marketing. Will Apple be launching its own ad platform? What impact will this have on existing marketing campaigns? Listen to this episode to learn more. With the release of iOS 17, Apple is now automatically removing tracking parameters from links clicked on their device...

Kasim compares the digital advertising spending vs. advertising media owners revenue worldwide, and he discovered that $230 billion is unaccounted for! This discrepancy has left us wondering if there could be a conspiracy at play. Listen to this episode to learn more. Mentioned articles: Digital advertising spending worldwide from 2021 to 2026: https://www.statista.com/statistics/2... Advertising...

Are you looking to grow your PPC agency and take on new clients? But, before you onboard any new clients, it's important to consider a few key factors. Don't worry, our Google Ads experts got your back! They'll help you determine if a potential client is a good fit for your business and ensure you're a good fit for them. In this episode, Our Google Ads Strategists, Efe Altinelli and Usama Khan, an...

Are you interested in starting your freelancing career but unsure where to begin? In this episode, Kasim sits down with Jan Slovnik, a Freelance Google Ads PPC Specialist and expert in the industry, to discuss the ins and outs of building a successful freelancing career. From getting started in the industry to overcoming common challenges and invaluable tips from Jan himself, this episode is a mus...

Kasim shares the three essential skills that every entrepreneur needs to master. Don't worry if the first one isn't your favorite - it's a tough skill to learn! Embrace these skills and watch your business soar. The first skill is all about getting good with money - not just reading a balance sheet, but understanding the game of money itself. Next up is the importance of finding and hiring the rig...

I never thought I would say this, but… Don't sleep on Bing Ads! Here's why! Bing has always had a (small) pocket of viable traffic that is generally much cheaper and far less "clicky". However, many advertisers skipped Bing Ads because the headache of setting up and maintaining the campaigns wasn't always worth it due to the extremely limited volumes. But with Bing's recent integration with ChatGP...

Unlock the secrets of eCommerce success in this video as Kasim sits down with Nab Ahmed, the founder of NAB Leather. In this exclusive interview, Nab shares his expert insights on how to build a profitable online business. Discover the biggest mistakes and regrets Nab made when he first started out and how you can learn from them to avoid costly errors. Learn how to make your value proposition sta...

Join John and Kasim in this guide on how to scale YouTube Ads. In this Google Ads LIVE POWER HOUR, they dive into the key metrics you need to understand for success, as well as the common mistakes advertisers make that can hurt video campaigns. Don't miss out on insider secrets from the pros! Listen to this episode now! Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap...

We had the highest-performing real estate investing campaigns in the United States (until we sold that agency in 2019). Those campaigns taught us that the way we all look at our data is flawed! And in this video, Kasim reveals his findings on why monthly reporting fails and what to do instead. Marketers and business owners alike are obsessed with monthly reporting cycles. This arbitrary timeline s...

Have you ever heard about the two types of money? If you haven't yet, don't worry! In this episode, Kasim shares some insightful information about them that can help you achieve financial freedom. The first type is called Slave Money, which should only be used for your basic needs and investments that generate more income. On the other hand, the second type is called Freedom Money, and it's the ki...

Industry jargon is one of the biggest hurdles to understanding anything. For those who don't live, eat, and breathe Google Ads, Kasim shares some important terms to know and understand. Do you need help keeping up with the complicated jargon of Google Ads? You're not alone. Many people find it challenging to understand the terminology associated with online advertising, which can make it difficult...

We manage almost $100M in paid traffic, so we understand the importance of maximizing every advertising dollar. But we believe paying for traffic should be one of the last things you do. And in this video, Kasim shares what should be first. Here’s the thing: most of the reasons why paid traffic campaigns fail have nothing to do with traffic itself. Instead, it’s all about the prep work. By taking...

Kasim spills the tea on every campaign type in Google Ads. From Search to Shopping, Video to Discovery campaigns, he's got the inside scoop on what works and what doesn't. But don't worry, Kasim's got your back with some clever workarounds he discovered over the years. He'll help you decide which campaign type(s) best suits your business needs - whether you're looking to drive traffic, increase br...

Are you tired of losing high ticket sales but don't know what you're doing wrong? Listen to this episode as Kasim reveals the top three primary objections every high ticket sale faces and shares the ultimate strategies to overcome them. Whether you're a seasoned sales pro or just starting out, this is a must-watch video for anyone looking to close more deals and take their sales game to the next l...