The Good, Bad, and Ugly of Business

Do you know how to be happy?  Maybe we are happy in one or two areas of life but it isn't easy to be happy in every area all the time.  And that is okay!  Guest Maria Baltazzi is a Happiness Explorer as she used her experience on the CBS hit show Survivor to find deeper understanding on what happiness is and how it can be achieved.  The answer may surprise you! Connect with Catryn Becker Website:...

What is that big scary goal that has been in your heart?  We all have one.  But most of the time when we tell our big scary goals to another person we feel dismayed because they start asking the wrong question.  They start asking "how" it is going to happen.  The right question to ask is "why"!  Why do you want to achieve that result? Host Catryn Becker chats about this and so much more with Amazi...

Are you ready to transform your hiring practices and create a truly inclusive workplace? In this episode, we delve into innovative strategies for fostering diversity in recruitment. Discover the proven methods that can revolutionize your approach to talent acquisition. Join us as we explore the future of inclusive recruitment and unlock the blueprint for success. "There’s room for everyone. We jus...

A resume is simply a piece of paper that says what you are but doesn't convey who you are.  And how could it?  A piece of paper will never tell the full story.  What if there was a different way?  In this episode, I have a chat with Michael Smith, the CMO of UseVerb, that is on a big mission to use a bit of tech to actually bring us closer together.  Don't know what UseVerb means?  Don't worry, we...

Matthew Heath's story with Lights Follow is a vivid reminder that there's no such thing as an overnight success. It's a journey filled with passion, patience, and perseverance. "Live Your Beautiful Life" is not just a song; it's a narrative that resonates with many, reminding us that our efforts today might only be appreciated in the future – but they're no less valuable. Join Catryn and Matthew f...

Do you believe the title of this episode?  Do you believe the best version of you already exists?  Are you living that life now?  In this episode, host Catryn Becker connects with spiritual alchemist Janaki Mayhill as they discuss that journey that has lead Janaki to guiding others to finding who they truly are.  I encourage you to listen with an open mind and an open heart. Connect with Catryn Be...

Are you a small business owner looking to save on taxes but don't know where to start? You’re not alone! Tune in as Mike Jesowshek simplifies complex tax strategies and reveals how you can benefit from them. Don’t miss this chance to learn valuable tips that could enhance your business's financial health. In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with t...

Are you tired of feeling overwhelmed by your business taxes? Join us as Cindy McGhee reveals how to transform your tax strategy from a burden to a benefit, and learn the secrets big businesses use to minimize their tax bills. In this enlightening episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Cindy McGhee, President and CEO of NextGen Tax Services. Cindy, an ex...

1974.  That was the year that women were allowed to apply for credit cards in their own name.  Women didn't have that basic right in America before then.  While men had been using credit cards for 30 years prior, starting in 1946. That's an entire generation!  Financial literacy is a learned behavior so it is no wonder that women don't have the same level of comfort - we are still learning!  Kalee...

Location, Location, Location!  We all know this phrase in terms of real estate and one aspect of that is considering the environmental implications of a piece of property.  No one wants to fall in love with a location only to learn that building will be delayed due to a wetland area or endangered bug.  This is where Robin Laine and her company Transect come into play.  She pooled the comprehensive...

A business model that markets to customers is very different from a business that sells to other businesses.  Switching from one to the other is a big choice with complexity and risk.  Founder of Fuse, an next-gen loan origination system, Andres Klaric was flexible enough to see where the business was heading and was able to make the changes necessary to respond to the market.  In addition to disc...

You've spent years of your life building your business but the day has come and you are ready to sell.  Now what?  Just because you have in business for awhile doesn't mean you have the skills and experience necessary to effectively sell the business because you don't know what you don't know.  Guest David Jacobs has learned how to do this and shares some insider tips to help you. Connect with Cat...

  Contact Catryn Becker Website: www.optimizewe.com Email: Catryn@OptimizeWe.com LinkedIn:  https://www.linkedin.com/in/catrynbecker/ YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT Instagram:  https://www.instagram.com/relax_with_catryn TikTok: https://www.tiktok.com/@catrynbecker Contact Chuck Ridgeway Website - Automation: https://hornerautomation.com/ Website – So...

What's the longest that you have stayed at one company?  Years ago you wouldn't bat an eye for someone to have spent their whole career at one company yet today it isn't nearly as common. Guest Ashley Snyder talks about her career with SalesForce and how she's navigated life and tech.  Definitely check out this inspirational episode. Connect with Catryn Becker Website: www.optimizewe.com Email: Ca...

  Connect with Bonnie Laslo Website: http://hobbymillionaire.com/ Instagram: https://www.instagram.com/hobbymillionaire/ Facebook: https://www.facebook.com/hobbymillionaire LinkedIn: https://www.linkedin.com/in/bonnie-laslo-2844362/ Tiktok: https://www.tiktok.com/@bonnielaslo Connect with Catryn Becker Website: www.optimizewe.com Email: Catryn@OptimizeWe.com LinkedIn:  https://www.linkedin.com/in/...

  About Allyssa Hamel (nee Guerin) Allyssa Hamel (nee Guerin) is a seasoned real estate agent and investor with a deep passion for empowering homebuyers to build wealth through homeownership. She possesses a genuine empathy for those who may feel daunted by the current real estate landscape. Allyssa believes in employing innovative strategies to help individuals find tailored solutions that suit t...

  Connect with Catryn Becker Website: www.optimizewe.com Email: Catryn@OptimizeWe.com LinkedIn:  https://www.linkedin.com/in/catrynbecker/ YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT Instagram:  https://www.instagram.com/relax_with_catryn   Connect with Anthony Diaz Website: www. AnthonyDiazLaw.com LinkedIn: https://www.linkedin.com/in/the1peacemaker/ Email: Info@...

Death is something we all must face but we only expect it to happen once we are very old.  But that isn't always the case.  If you were to suddenly lose a key business member today, are you prepared?  Guest Rachel Drody wasn't when she unexpectedly was faced with the loss of her business partner and husband, the late Hal Drody.  Listen in to this emotional and vulnerable episode as Rachel shares w...

The world's oldest profession.  There are so many words and terms, some of them not very nice, to describe this type of work as well as lot of judgement that comes with it.  Yet there are quite a bit of learnings within this episode about marketing, understanding competition, and building trust that can be applied to any and every business.  Guest Liv LaRue is a legal courtesan out of Reno, Nevada...

How often do you talk to your spouse?  Like really talk to them.  Once you have been together for any length of time, many couples stop making time to continue to learn more about each other.  Guest Diana Indries recognized this and set about to find tools to support her and her partner and their continued growth.  The issue she ran into was not finding solutions that met her needs so she set abou...

The truth is that we ALL have a story to tell.  But how that story comes into the world can vary from person to person. Storytelling  has been around as long as we've been and one of the most enduring forms is in books.  Is there anything better than cracking that book open for the first time?  Host Catryn Becker nerds out over a love of books with Guest Nicolette Hallady, the CEO of a publishing...

"Those who cannot learn from history are doomed to repeat it."  There is so much we can learn from those who have come before.  Guest Dick Grove is a shining example of that as he and host Catryn Becker chatted about his illustrious 50 year career in public relations.  While so much as changed in how we do things (i.e. internet, AI, etc.), so much remains unchanged in what makes an engaging story....

    Connect with Catryn Becker Website: www.optimizewe.com Email: Catryn@OptimizeWe.com LinkedIn:  https://www.linkedin.com/in/catrynbecker/ YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT Instagram:  https://www.instagram.com/relax_with_catryn Connect with Travis Lee Website:  https://3dmailresults.com/ Facebook: https://www.facebook.com/3DMailResults/ LinkedIn (Pers...

"Some of the greatest products and services, you've never heard of them...because they don't advertise" - Wise advice from Google advertising expert Dmitri Smirnov, founder of Big Life Marketing, whose clients include big names such as Rich Dad, Poor Dad Robert Kiyosaki and Wolf of Wallstreet Jordan Belfort.  In addition to talking about the importance of advertising, Dmitri and host Catryn Becker...

Admit it - you just tried it didn't you?  Maybe it was easy for you to clearly verbalize who you serve and how you serve them but for so many this is not an easy task.  Most people don't even have a succinct 30-second elevator pitch.  In fact, guest Global Credibility Expert Mitchell Levy has conducted over 1,000 credibility interviews and states that only 2% could accomplish this task!  Listen in...