Catryn Becker
The Good, Bad, and Ugly of Business
Welcome to 'The Good, Bad, and Ugly of Business,' a podcast that goes beyond the surface to explore the realities of the business world. Hosted by Catryn Becker, People Optimization Specialist and visionary leader, this show features insightful interviews with entrepreneurs, corporate executives, real estate moguls, and more. Hear firsthand accounts of the successes, failures, and pivotal moments that shaped their careers. Catryn's engaging style uncovers the strategies and mindsets that can help you avoid mistakes, accelerate your growth, and achieve your goals. If they can overcome their obs...
Be sure to visit the podcast's website and support the creator: www.optimizewe.com
Author
Catryn Becker
Category
Podcast website
Latest episode
Nov 25, 2024
Where to listen?
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Episodes
113 - From Manufactured Housing to Parking Lots: Innovative Investment Strategies 02.07.2024 31:13
Could your next big investment be a parking lot? Discover the potential in these everyday spaces with Kevin Bupp. He shares his expert insights on turning parking lots into revenue-generating assets. Tune in to explore this surprising and profitable side of real estate. "Parking lots are an untapped goldmine, and with the right strategy, they can offer significant returns." - Kevin Bupp In this ep...
112 - Why Simple Doesn't Mean Simplistic in Business Communication 27.06.2024 34:13
Are you struggling to communicate complex ideas simply? Listen to Christopher G. Fox discuss how to strike the right balance between simplicity and depth. Learn why effective communication doesn’t mean compromising on content quality. Discover strategies to convey your message clearly without losing its essence. "What if you just go out there and be who you are, say what you think, and do it in a...
111 - The Power of a Pen Name and a Partnership 25.06.2024 36:20
What happens when two creative minds come together to write children's books? In this episode, we explore the enchanting world of Maddy Mara with author Hilary Rogers. Learn how her unique partnership with Meredith Badger turned Dragon Girls into a global sensation. Discover the magic behind their collaborative spirit and storytelling success. "It's not just about writing; it's about collaboration...
110 - Fashioning Success: How Jean Criss Turned Challenges into Innovations 20.06.2024 32:50
You have breast cancer – now what? In this episode, Jean Criss shares how she transformed her struggles with breast cancer into a thriving fashion brand and media empire. Discover the resilience and creativity that fueled her journey from corporate professional to innovative entrepreneur. Tune in to hear her inspiring story and the secrets behind her remarkable achievements. "I realized that I can...
109 - Finding the Right Gifts for Cancer Patients 18.06.2024 30:16
Have you ever struggled to find the perfect gift for someone battling cancer? The challenge is real, and the stakes are high. In this episode, discover how to make a meaningful impact with your gifts. Stay tuned to learn about innovative and thoughtful options that truly matter. " On the one hand, there are many hidden gifts that come with being a cancer patient. One is you learn who your friends...
108 - Redefining Midlife: Crisis or Clarity? 13.06.2024 35:59
Feeling anxious about reaching midlife? What if this could be the beginning of your best years? Learn how to turn midlife from a crisis into a period of clarity and empowerment with expert insights from Lynn Mull. In this insightful episode of "The Good, Bad, and Ugly of Business," titled "Redefining Midlife: Crisis or Clarity?" host Catryn Becker engages in a compelling conversation with holistic...
107 - The Hidden Energy Behind Your Business's Success and Failures 11.06.2024 34:16
What if the key to your business's success or failure lies in its hidden energy? In this episode, we explore the unseen forces shaping your company's outcomes. Learn how to uncover and harness these energies for transformational growth. Join us for a conversation that will revolutionize your approach to business. " An entity, in the quantum field, is an actual energy field. When we register a comp...
106 - Magic Mushrooms for Executives: The Psilocybin Journey with Gary and Rob 06.06.2024 32:02
Ever wondered if there's more to achieving success than just hard work and strategy? Join us as we dive into a revolutionary approach to personal and professional growth. In this episode, we're exploring the transformative power of psilocybin with Gary Logan and Rob Grover from The Journeymen Collective. Discover how guided magic mushroom journeys are helping executives, entrepreneurs, and high ac...
105 - Can Plants Really Transform Your Life? 04.06.2024 29:27
Are you curious about the transformative power of plant medicines? Discover the extraordinary journey of Ania Halama, who left the corporate world behind and found profound healing through these natural remedies. Tune in to "The Good, Bad, and Ugly of Business" and explore whether plant medicine might be the key to unlocking your true potential. " Ayahuasca deals with all of the big stuff in your...
104 - Leading with Love and Deliciousness: Veganism in the Modern World 31.05.2024 30:59
Have you ever wondered how compassion can transform both your health and your business? Join us as vegan health coach Kate Galli shares her journey from an angry vegan to an advocate for love and deliciousness. Discover the secrets to embracing change and leading with empathy. This episode will inspire you to see veganism and business in a whole new light. In this enlightening episode of "The Good...
103 - Ditch the Elevator Pitch: Authentic Networking that Works 29.05.2024 31:05
Do you dread giving an elevator pitch? In this episode, we explore how to ditch the scripted spiel and embrace authentic networking with Melissa Snow. Learn how genuine connections can transform your business and make networking enjoyable. Tune in to discover how to connect without the stress and truly stand out. In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker intervie...
102 - The Introvert's Guide to Authentic Lead Generation 23.05.2024 28:33
Feeling overwhelmed by extroverted sales tactics? Join us as Inga Faison-Cavitt reveals her journey to finding an authentic and effective lead generation strategy. Hear how she uses surveys to connect with clients genuinely. This episode is a must-listen for introverts in business! "I was faking being an extrovert, spending all this energy being something that I wasn't. When I embraced my true int...
101 - Finding the Perfect Marketing Partner: Tips from Behdad Jamshidi 21.05.2024 29:53
Are you struggling to find the perfect marketing partner for your business? In this episode of The Good, Bad, and Ugly of Business, host Catryn Becker sits down with Behdad Jamshidi, founder of CJAM Marketing, to uncover the secrets to making the right marketing connections. Discover the pitfalls to avoid and the strategies that can transform your marketing efforts from mediocre to magnificent. In...
100 - Marketing to the Heart: Emotional Intelligence in Business 16.05.2024 34:27
Ever wondered why you choose one brand over another? Discover the secret power of emotional marketing as Josias De La Espada explains how personalized videos can make a difference. In this insightful episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Josias De La Espada, the innovative founder of Pirsonal, a company that specializes in personalized video marketing....
99 - Defying Labels: Pathways to Success for Every Learner 14.05.2024 32:26
Have you ever felt boxed in by labels from your past? In this episode of 'The Good, Bad, and Ugly of Business,' we explore the inspiring journey of Rhonda Parker Taylor, who transformed her academic challenges into a story of success. Discover how embracing your unique learning style can lead to unimaginable achievements. Join us as we delve into an empowering conversation with Rhonda Parker Taylo...
98 - Navigating Career Changes and Corporate Culture with the Resume Whisperer, Josef Stetter 09.05.2024 36:41
Feeling stuck in your career? Listen in as Josef Stetter, expert in corporate culture and career transitions, reveals how he navigated through 18 different jobs to find his true passion in shaping modern workplaces. In this enlightening episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Josef Stetter, a corporate culturist, seat and resume whisperer, whose eclectic...
97 - Celebrating the Ridiculous: How Outlandish Ideas Fuel Success 07.05.2024 37:24
Have you ever been told your idea was too ridiculous to work? This episode of "The Good, Bad, and Ugly of Business" features guests Jeffrey Kippel and Mindy Blackstien, who turned seemingly absurd ideas into stunning successes. Discover how embracing the unconventional can lead to remarkable achievements. In this inspiring episode of "The Good, Bad, and Ugly of Business," host Catryn Becker dives...
96 - Building Wealth Outside Wall Street: A Real Estate Investor's Guide 02.05.2024 31:00
Thinking that your day job is enough for retirement? Think again. Discover how Lane Kawaoka used real estate to secure his financial future. In this episode, host Catryn Becker sits down with Lane Kawaoka, an engineer turned real estate mogul, to explore the vast potential of real estate investing as an alternative to traditional stock market investments. Lane shares his personal journey from a se...
95 - Game Changer: How Titus Walker is Making Gaming a Lucrative Career 30.04.2024 30:55
Is the world of professional gaming as profitable as tech startups? Discover how Titus Walker turned his passion for video games into a groundbreaking business venture. Tune in to learn how gaming could be the career move you never expected. In this compelling episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Titus Walker, the visionary CEO of Ultimate End Gamers...
94 - The Charge Towards a Cleaner Future: Electric Vehicles and Beyond 25.04.2024 29:18
Is resistance to electric vehicles just fear of change? Hear how societal attitudes are shifting and what it means for the future of electric mobility. In this episode, host Catryn Becker sits down with Diana Cwick from REVS, a Houston-based startup leading the charge in electric vehicle infrastructure. REVS, which stands for Refuel Electric Vehicle Solutions, specializes in integrating EV chargin...
93 - Innovate or Stagnate: Transforming HVAC with Jim Metropoulos 22.04.2024 59:32
Do you know what it takes to revolutionize a technology that’s been unchanged for over a century? Join us as Jim Metropoulos, the mind behind Blue Box Air and Kyvos, reveals how a simple innovation can transform the HVAC industry and significantly reduce energy consumption. Discover the story of how tackling a century-old problem could lead to healthier living environments and monumental energy sa...
92 - Building Emotional Resiliency with Regina Spencer 18.04.2024 44:59
Ever wondered how to harness your innate strengths to overcome life's obstacles? This episode delves into creating emotional resilience through positive therapy practices. Host Catryn Becker sits down with guest Regina Spencer to explore the transformative power of strengths-based therapy. Regina shares her journey of aiding clients to harness their inherent strengths to conquer life’s hurdles, a...
91 - The Power of Intentional Connection with Anthony Lindsay 16.04.2024 34:53
Ever thought about reinventing yourself but didn't know where to start? From banking to business centers, and the UK to the US and back — guest Anthony Lindsay's career has been anything but ordinary. It's a masterclass in leveraging past experiences for future success. In this episode, host Catryn Becker discusses the themes of personal reinvention and its significance in professional life with...
90 - How to make friends as an Adult with Lori Olson 11.04.2024 35:55
When was the last time that you made a new friend? When was the last time that you made a new friend who wasn't someone you worked with, lived next to, or were the parents of your kid's friend? That list just got a lot smaller didn't it? The fact is that for most adults it can be a tricky thing to do. Guest Lori Olson is an expert at bringing people together and once likeminded people hang out...
89 - Mastering the Marketing Pivot with Bryan Alston 10.04.2024 33:12
The power of a pivot cannot be overlooked. It is the power to follow the data even if it may take you in a very different direction than you expected. As guest Bryan Alston tells us, it is about the emotional connection you can build with your customer and responding to their needs. This episode is jam packed full of useful information to help you connect more deeply with your customers and cli...
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