Jason Webb
The Goats of Growth
'The Goats Of Growth' features exclusive interviews with GTM Leaders who discuss topics such vision, leadership, strategy, execution, and other insights into how start-up can build a successful go-to-market function.
Author
Jason Webb
Category
Podcast website
Latest episode
Nov 24, 2025
Where to listen?
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Episodes
The Start-Up That's Operationalizing Referrals and Warm Introductions with David Rush 12.06.2023 48:21
In this episode, I had the pleasure of interviewing David Rush, the CEO & Founder of SmallWorld. Are you struggling to leverage introductions and referrals effectively for your business? How can you ensure common language and user experience enhance these connections? David shares his personal journey as a sales leader and how it led him to create SmallWorld. Discover how David helps sales reps id...
From Services to Software, From Manager To President, From Strategy To Execution, with Brett Cavanagh 05.06.2023 1:00:27
In this podcast episode, I interview Brett Cavanagh, the President of TempWorks Software, to talk about how he went from selling recruiting services to selling recruiting software while also positioning himself to move from Sales Manager to President in just 4 years, and the strategic decisions he has made along the way to exectute at a high level. Brett's LinkedIn Profile Access Customer Conversa...
Building in Public with Jeremy Roberts 31.05.2023 59:01
Click this link for a 7 Day Free Trial of Customer Conversations. In this "building in public" episode, I had the pleasure of sitting down with Jeremy Roberts, Account Executive, at Mindtickle, a sales readiness platform. I invited Jeremy on after he offered to help me validate Customer Conversations, the new premium version of this podcast. I wanted to record our discussion and workshop a couple...
An Interview With The Man Who Literally Coined The Phrase "Sales Enablement", Roderick Jefferson 29.05.2023 50:37
Get ready to revolutionize your sales enablement strategy with an expert who knows the secret to unlocking unprecedented growth. In this episode, I sit down with Roderick Jefferson, renowned CEO of Roderick Jefferson and Associates, to delve into the world of sales enablement. Are you struggling to align your sales enablement efforts with the hiring process? Feeling stuck in a constant cycle of tr...
Getting Out Of Your Comfort Zone and Finding Product Market Fit 26.05.2023 20:04
No guest on this epispode. You'll hear me talk about getting out of my comfort zone as I try to find product, market, fit for Customer Conversations Click this link to become a member.
Finding Product-Market-Fit-/Start-up To Growth -Stage/Growing As a Leader with Tom Click 22.05.2023 1:03:50
In this episode, Tom Click, Senior Vice President of Sales at Integrate, discusses his journey at the marketing technology platform and the challenges they faced in finding product-market fit. He emphasizes the importance of synthesizing information across various channels to ensure compliance and better buyer experiences as well as reflecting on his personal growth as a leader. Cllick here to...
(Solo Episode) Thinking Out Loud About Conviction/Building Customer Conversations in Public 18.05.2023 12:33
This is a solo episode as I give you a peak behind the curtains into my level of conviction for a premium version of this podcast called, Customer Conversations. Cllick here to learn more about Customer Conversation and how Revenue Leaders buy technology to enable their teams' success.
Customer Conversations, Strong Playbooks, and Why CRO's Fail, with Chris Smith, CRO Aqua Security 15.05.2023 1:00:15
Chris Smith is the Chief Revenue Officer of Aqua Security, the largest pure play cloud-native security company. In this episode we discuss Aqua Security's role in the cloud security market, their strategy for becoming the category leader, and the importance of having a strong playbook for sales and marketing. Chris emphasizes the importance of understanding customers' needs and conducting user in...
Jeff Oh, VP Decision Making Criteria For Choosing RevTech Vendors 12.05.2023 10:02
This is preview of Jeff Oh's episode, part of the ' Customer Conversation ' premium subscription. In this episode, Jeff Oh, the VP of Sales at DMI, a global leader in digital innovation and transformation, discusses DMI's tech stack and the decision criteria they used to choose these vendors over others. Jeff emphasizes the importance of having a long-term strategy when choosing a software solutio...
The 7 Cs of Building a Long-Term Growth Vehicle & IPO Experience, with Steven Bachert 08.05.2023 1:01:39
Today we have on Enfusions CRO, Steven Bachert. Enfusion is the flexible, modern framework for investment management operations that gives fund managers the freedom to perform. Link to Customer Conversations In this episode Steven and myself discuss: How to overcome the challenges in software adoption and IPO. The importance of adapting your playbook for each new opportunity. The significance of...
Scaling, Prioritizing Initiatives, and How Learning To Recruit Internationally Can Become A Competitive Advantage Locally, with Rachel Bates 01.05.2023 52:18
My guest today is CRO, Rachel Bates. Customer Conversations Link In todays episode we discuss - The power of customer focus and strong employer branding. Lessons on building and managing international sales teams from industry experts How to balance enterprise Sales and product led growth. How to execute innovative approaches to employee retention. Sharpening the company's narrative and vision th...
Building an Effective Outbound Enterprise-Grade Sales Strategy: It's Not Just About Hiring an SDR with Kevin Warner 24.04.2023 51:54
Show link to 'Customer Conversations'. https://glow.fm/thegoatsofgrowth-customerconversations/. My guest today is Kevin Warner who is the CEO and founder of Leadium, which is a agency to help you find prospects, automate outbound, and grow your pipeline. Today we discuss: - How an outbound agency can stand out in a crowded market. Developing the right skill set for providing a great service in a p...
Using Customer Conversations to Fuel Your Go-To-Market Playbook with Tyler Barron 17.04.2023 1:01:16
Tyler Barron, Chief Revenue Officer at Encapture, joined me for this weeks episode to discuss the importance of listneing to your customer. Encapture is the intelligent document automation platform that helps companies be more efficient and customer-centric. In this weeks episode we discuss and cover: How to successfully pivot sales strategy and still increase revenue amidst market uncertainty. Ho...
Adaptive Leadership and Navigating Through Stress and Change, with Sarah Milby 10.04.2023 43:38
My guest today is Sarah Milby, CEO and Founder of Valor Performance, a leadership and performance mindset coaching platform that helps empower executives, managers and teams with data-driven, high performance coaching. In todays packed episode we discuss various topics such as: The importance of adaptive leadership for navigating change and stress in the modern workforce. How a gap in sales leader...
How Aperture's Engagement Model Drives Success for Diverse Founders and Investors with William Crowder 03.04.2023 58:56
In todays episode you'll hear my interview with William Crowder, Managing Partner of Aperture Venture Capital, which is a VC for the multicultural mainstream that backs founders that leverage financial innovation to help individuals and businesses thrive. In todays episode we discuss: How Aperture's engagement model is driving startup success with strategic and operational support The missed oppor...
How LinkShare's Network Model Led To a $425M Acquisition By Rakuten with Stephen Messer 27.03.2023 1:04:14
In todays episode we have back on the show, for a second time, Stephen Messer, serial entrepreneur and the Cofounder of Collective[i]. To find out all about that company, go back and listen to episode # 107. In today's episode, however, we will be discussing his previous company, LinkShares, an affiliate marketing service provider that got acquired by Rakuten for a cool $425M What to listen for:...
Building and Scaling a Successful Startup: Prioritizing Investment, Hiring Key Players, and Winning Ugly, with Ethan Schechter 20.03.2023 59:48
My guest today is Ethan Schechter, VP of Sales of Snyk, which empowers the world's developers to build secure applications In todays packed episode we discuss - Convincing Organizations to Prioritize and Invest in New Solutions. - Why Winning Ugly is Sometimes the Key to Success in Early Stage Startups. - Hiring Key Players for a Strong Foundation. - Balancing Priorities of Sales Training and Ena...
The Keys To Reducing Churn And Increasing Revenue, with Jeff Kushmerek 13.03.2023 54:00
In this episode you'll hear my interview with Jeff Kushmerek, the CEO and Founder of Infinite Renewals, which helps SaaS and B2B emerging tech companies reduce churn and significantly increase recurring revenue. I wanted to interview him to help us understand more about the importance NRR and GRR plays in growing and scaling revenue, and how Customer Success is at the heart of it. In this episode...
Using Strategic Partnerships As Your Main Go-To-Market Strategy, with David Fattal 06.03.2023 53:01
My guest today is David Fattal, Founder and Chief Technial Officier at Leia Inc. Leia combines nanotechnology and AI to build the future of 3D experiences. Just afew topics we cover today are: - David announces a game changing strategic partnership Reaching the maximum users in the shortest time possible. What it takes to of raise $350 million. The challenge of manufacturing nanostructures. The co...
Unleashing Creativity To Capture Attention In A Crowded Market, Mark Haas 27.02.2023 52:22
My guest today is Mark Haas, the VP of Sales at Incorta, which provides a unified data and analytics platform that makes it quick and easy to unlock the full potential of data from multiple complex source systems. In todays episode we cover: - How being creative in your pipeline generation will pay off. - Why research and effort will always trumph generic outreach. - How crafting compelling storie...
How To Use Data to Spot Trends and Maximize Revenue, with Tony Craythorne 20.02.2023 55:52
My guest today is Tony Craythorne, a Revenue Leader and CEO, who specializes in fast revenue growth for start-ups and growth stage companies. In todays episode we cover: - Why asking the right financial questions will protect you and dictate the problems that need solving. - Diversifying your revenue stream to prepare for unforeseeable obstacles. - The importance of having working synergy and chem...
The 5 Pillars of Building a Scalable Demand Generation Infrastructure-with Deidre Hudson 13.02.2023 28:25
My guest today is Deidre Hudson, a customer focused and data driven senior marketing leader with strong demand generation and customer aquisation skills. In todays episode we cover: How the right data can be used to inspire your sales strategies and campaigns The tools used to determine your right target audience based on all your data The key differences between demand generation and lead generat...
Building & Scaling Real-Time Automated Sales Coaching, with Greg Reffner 06.02.2023 56:36
My guest today is Greg Reffner, CEO and Founder of Abstrakt, a real-time call coaching software that is transforming sales teams around the globe. In todays episode we talk about: - The variety of challenges that are presented when picking your consumer market - How customer success plays a huge factor in your product price point - Why creating your own outbound playbook might be your best play -...
The New Go-To-Market Plan To Go From $100m To $500m with Phil Lee 30.01.2023 1:01:13
My guest today is Phil Lee, CRO of Foxit Sotware, the leading software provider of fast, affordable and secure PDF solutions, serving over 650 million users worldwide. In todays episode we discuss: - The paradigm shift he's making to go from $100M to $500M - Developing the right relationships to rip and replace market leaders - Why investing in customer success is a competitive advantage - The rol...
Lifelong Discipline, Accountability, and How An Early Setback Has Been Like Rocket Fuel, with Casey Jacox 23.01.2023 1:04:24
My guest today is Casey Jacox, a sales & leadership coach who helps companies realize the power and impact that humility, vulnerability, and curiosity have on internal and external relationship building. Casey also wrote a book about relationship building called "Win The Relationship; Not the Deal" where he shares six principles to win new and existing relationships. He is also a proud father and...
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