The Goats of Growth

Evan Leek says good AI outreach is built like an Oreo: a human up front, AI in the middle, and a human pass at the end. That last layer is where his team catches the "dog whistles" that flag a message as AI, and he says buyers are getting a lot more perceptive to them. Evan is Senior Director of Integrated Marketing at Aqurio, an agentic AI company for healthcare and other industries where getting...

Scott Hanson says chatting with ChatGPT in a browser isn't AI fluency. To him, AI fluency means using AI to build a tool that another person uses to support themselves. He says it's far more attainable than most people realize. Scott is the founder of Tenfold Labs, which builds AI systems for Fortune 500 teams. Before that he co-founded Pop Bookings, the "Uber of event staffing," as COO and a non-...

Steve Wooledge didn't build a bigger marketing team. He built a shared AI operating system, and Collate no longer has a social media hire or a customer case study writer. The contractors who covered that work came in house. Steve is CMO at Collate, the semantic intelligence platform built on open metadata. He has spent 20 years in data and analytics marketing at Alation, Alteryx, Hazelcast and Ter...

Dustin Schwarz's team replaced PayReady's human concierge outreach with a fully AI solution. It underperformed: skilled people reach fewer residents, but they resolve far more of the conversations they do reach. So PayReady built a hybrid process where automation handles routing and simple conversations, and specialists take escalations and sensitive discussions.   Schwarz is chief customer office...

Allyson Barr spent the first six months of this year watching her content team hand back sixty to seventy percent of every AI draft for rewrites. That number keeps dropping now — not because the AI got smarter on its own, but because her team built it an editorial memory: voice dossiers on every subject-matter expert, a running log of what not to say, and a habit of feeding every human correction...

When Aware launched a new product this year, Brian Krause didn't pull SDRs off existing accounts or hire three more. He put top-of-funnel demand gen on an AI agent from day one, 100%, on purpose. New product, new ICP, no legacy SDR team to muddy the results: "It's the perfect scenario to start at zero and just build an agent for it." What he wants out of it is clean data on which of the platform's...

Jessica Storry co-founded Stockpress in 2019 out of the web design agency she was running, drowning in files across Dropbox, Box, Google Drive and hard drives clients mailed them. They took a contract building on an open-source DAM, decided it was overcomplicated, pitched the customer on something simpler, got told no, and built it anyway -- on her promise that she'd sell it. She did. Stage 2 Capi...

Eric Herzog says AI cut his team's content development time in half — and that anyone treating it as more than a tool is about to embarrass themselves in front of their biggest customers. A farmer still drives the tractor. A lumberjack still runs the chainsaw. What's changed is that the tool is now fast enough to make a sloppy company look sloppy at scale. Eric is CMO at Infinidat, the enterprise...

Lance Hodgson thinks a huge slice of the economy — construction, oil and gas, mining, manufacturing — is about to skip SaaS entirely and jump straight to AI. Not because these industries got faster at digitizing, but because AI removes the reason they needed the in-between step. Lance is CRO at Sitemate (formerly Construction Cloud), the AI platform for what he calls "the built world." He joined a...

Ben Keighran got frustrated that Claude couldn't search LinkedIn. So he built a dataset larger than LinkedIn's and pointed AI at it. It's over a billion people, 10 billion records, 75 million updates a day. Not scraped — crawled from public profiles, sourced through 50 data partnerships, enriched with inference tokens. Available inside Claude and your own agents for eight dollars. Ben is a four-ti...

"No data, no agent. Bad data, bad agent. Good data, good agent." Cris Mendes thinks data readiness is the number one reason the agentic enterprise fails, and he has the receipts — he ran the experiment on his own team before he sold it to anyone else. He's VP of Revenue at Momentum.io , acquired by Salesforce in large part because of the go-to-market motion he built there. Before that: Drift, Airt...

In this episode, Jackie Wu, CEO & co-founder of Corvus Robotics, breaks down his progression from doing everything himself—including thousands of cold calls—to building a scalable, repeatable, non–founder-led sales motion. He discusses early scrappiness, the turning point when revenue became repeatable, how he hired and enabled his first sales reps, and the moment Corvus hit the kind of growth cur...

On this episode of The Goats of Growth, David "DMo", Morse, CRO, and best selling author of " The Heart of the Sale--How to Close More Deals with Disciplined Discovery", shares how disciplined discovery is what gives life to successfully closing b2b enterprise deals. There are many aspects of the discovery process, certainly too many to cover in one episode, but at the heart of of the discovery pr...

On this episode of The Goats of Growth , Chris Lee, CRO at Interos, talks about the power of AI and and his sales methodology he calls P.O.W.E.R. Chris dives into what it takes to build high-performing teams, the power of collaboration, and why investing in people always pays off. What you'll learn: 🔹 Vision & Curiosity – How asking the right questions creates answers others can't see 🔹 Building...

On this episode of The Goats of Growth , I sat down with Tanveer Bhangoo — former Go-To-Market leader, author of  Pro Business Mindset , and the upcoming Bet on People . From being a first-generation athlete in Canada to leading in the tech industry, Tanveer's story is a blueprint for resilience, adaptability, and leadership done right. He breaks down why off-season preparation is just as importan...

In this episode of The Goats of Growth , Kyle Natichioni, VP of Sales at Reveleer, pulls back the curtain on how his team helped scale the company from $50M to over $100M in ARR — all within the high-stakes world of healthcare tech. Kyle dives into what it really takes to build a high-performing sales org, from mastering recruiting and revenue operations to creating a sales culture that attracts a...

In this episode of the Goats of Growth podcast, I had the pleasure of interviewing Candidate 10, a seasoned sales leader with extensive experience in tech startups, particularly in AI and pharma. We talked about her journey from being an early employee at startups to leading high-performing sales teams. Candidate 10 emphasized the value of foundational sales skills, understanding individual motiva...

In this episode of the  Goats of Growth podcast, I had the pleasure of interviewing Candidate 8 , a sales professional with a unique background in ministry. We discussed his transition from being a pastor to building a career in technology and cybersecurity, and the vital role that empathy and relationship-building play in sales. Candidate 8 shared powerful insights on personal growth through adve...

In this episode of the  Goats of Growth podcast, I had the pleasure of interviewing Candidate 7, who shares his unique career journey from military service to cybersecurity sales. We discuss the importance of channel sales, valuable career advice, and how he balances work with family life. Candidate 7 reflects on facing setbacks, seeking new opportunities, and the impact of recommendations in the...

In this episode of the Goats of Growth podcast, I have Candidate 6 , a seasoned sales leader with over two decades of experience across major enterprises and high- growth startups. Candidate 6 shares insights into what it truly means to " win" in sales, the critical importance of hiring the right people, and how strong leadership shapes team performance. He dives into the role of preparation, stra...

In this episode of the Goats of Growth podcast,  I have   Candidate 5, a seasoned sales leader with over a decade of experience. The conversation explores Candidate 5' s journey from door- to- door sales to leading a SaaS sales team, highlighting his leadership philosophy, time management techniques, and the unique challenges of working in a startup environment. He emphasizes the importance of men...

In this episode of the Goats of Growth podcast, I interview an experienced sales rep with a unique entrepreneurial background. He shares his journey from founding a startup to working in cybersecurity sales, emphasizing the importance of adaptability, time management, and networking in achieving success. He discusses his strategies for maintaining consistency in sales and the significance of compa...

In this episode of the Goats of Growth, candidate 3 shares his unique journey from a technical background in computer science to a successful sales career. He discusses the challenges of transitioning from a sales engineer to a full sales role, the importance of mentorship, and how he adapts to the ever-changing landscape of sales, particularly with the rise of technology and AI. He emphasizes the...

In this brand new season of the Goats of Growth, we continue our spotlight on rising talent with 'Candidate 2'. Candidate 2 is a fast-rising sales professional who's gamified the sales process to stay motivated and find joy in the day-to-day. We dive into his journey from BDR to mid-market AE, how he leverages AI to streamline prospecting, and the role curiosity and organization play in his succes...

In this brand new season of the Goats of Growth, we have our very first 'Candidate'. Candidate 1 is a driven sales professional with a proven track record in high-pressure environments. We disucss the importance of standing out in a crowded job market, how perception shapes success, and why daily prospecting is the backbone of long-term achievement. Candidate 1 shares how AI tools have elevated th...