The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Are you cut out for this? Could truly be successful doing what you love?  I approach my business, and this podcast with an abundance mindset -- there’s enough to go around for me and for you. And there’s one thing I know for sure: It doesn’t matter if I give you every step laid out in an easy to follow roadmap… Because there are a few key factors that come from deep inside us, things you already p...

Composing the perfect pitch is an art.  You have to know yourself, your business, or your offer SO well, and then be able to extract the information that is most important to the person or business you’re pitching. The perfect pitch is engaging and informative, and it inspires interest or better yet, action.  Today’s guest knows what makes a great pitch. Jules Pieri gets thousands of pitches a day...

Imposter syndrome is feeling out of place in the scenes you’ve dreamed up for yourself. It’s reaching that big goal and looking around thinking, “I don’t belong here, someone is going to call me out, I’m not supposed to be here.”  Imposter syndrome plagues even the most accomplished, successful people because it has nothing to do with our qualifications or experience. Imposter syndrome attacks you...

There are riches in the niches. Have you heard that before?  It means the better you know your ideal customer and audience, and can fine tune your offer to meet their needs, the BIGGER you can make it in your own little sliver of the market.  Some entrepreneurs are so gifted at niching down that they actually invent and pioneer a market for something no one even knew they needed… Today’s guest fal...

No one told you that becoming a business owner actually meant tons of hours spent tethered to your computer becoming: a masterful blog writer, a customer service representative, an accountant, a branding genius, and a social media expert.  Let’s go back to that customer service bit... Because we all want happy clients, but we aren’t sure exactly how to get them every single time. Don’t worry, I’ve...

My business mantras include -- One: Done is better than perfect. Two: Nothing is urgent. And Three: Don’t build your business on a platform you can’t control.  I can’t tell you how many DMs I get every time Facebook or Instagram does down, hundreds of panicked people wondering how they’ll get their message heard if they can’t post to Instagram that day. You know I like to show up on Instagram and...

I was afraid to have a baby. I wasn’t a maternal woman, I loved work so much, I enjoyed every ounce of freedom, I wanted Drew to myself, I didn’t want to “ruin” my body and I required 10 hours of sleep a night...  There were so many reasons why I worried about becoming a mom and yet this yearning came on, 5 years into marriage after we vowed we’d never have kids. That was the start of a caption I...

I can picture you sitting there at your desk, glancing around those stark office walls, the ping of your email inbox echoing in your ears, and you’re thinking: There’s more for me than this. Jane Lu was an accountant, she had a stable job in the corporate world, but after starting a business on the side she became so distracted that her work suffered. So she quit. And she didn’t tell anyone. And t...

Is blogging dead? A woman in my mastermind asked me the question at my mastermind retreat last fall. It wasn’t the first time, and over the years I tend to hear this question more and more.  As a girl who started this entire business simply by launching a free Wordpress blog over eight years ago, it’s safe to say that I’m kind of hooked on blogging, and I get a little defensive over it because it...

Some days you feel totally in your groove, creating absolute magic and checking things off your Big Three to-do list without hesitation. Other days you move slower and can’t seem to get out of your own way, no matter what tasks are piling up on your plate, and your inner mean girl makes you feel totally awful about it, too. What if you could predict those days? What if you could pinpoint when you’...

The one change I made that lead to major Instagram growth? Posting photos of ME. And ever since I started sharing more of ME on my Instagram feed, I’m asked who takes my photos. People wonder if I hire a photographer or go to a fancy studio every time I need a new shot for my feed. I don’t and you don’t have to either. All you need is this episode and the willingness to try something that might fe...

So much has changed in my world since the last Ask Jenna and Drew Anything. We recorded it waaay back before Conley was born, and before we knew just how much that sweet little baby girl would shift everything we thought we knew about ourselves, about my business, and about how we do life together. We’ve talked about everything from our first kiss to how we balance our roles as husband and wife on...

Becoming an entrepreneur has you writing a lot these days: Captions, content for your website, messages in emails… It’s a TON of work, and you don’t love being a copywriter. I get it. Here’s the thing -- Words are like the connective tissue of our brands. They make you easy to relate to, connect with, and understand on a deeper level, and they hold your brand together with a cohesive story across...

Pick a lane, commit to it and follow through. That’s what I tell my students, because it’s true, consistency is one of the biggest factors of success. So, are you consistent with your email marketing? This is one of the KEY areas you need to dial it in. It’s the most reliable way to reach your audience. It should be on your short list of places you’re going to show up consistently.  Maybe you’ve l...

Today’s guest, Sazan Hendrix grew up the daughter of immigrant Middle Eastern parents. Her family valued hard work, but a career in the public spotlight was not encouraged. She faced cultural opposition and yet she pushed through to find her voice and identity, inspiring women across the globe to do the same. Sazan’s success is undeniable, right? A million followers, sold out products, a top-rated...

I’m sharing the EXACT steps we take to produce each episode of the Goal Digger Podcast. It’s all laid out in this episode! First off, let me say THANK YOU to you for listening and helping to grow this thing. Secondly, I have to tell you that there is so much that goes down behind the scenes to get to this, a finished episode streaming directly to you. I think of producing a podcast like building a...

Podcasting? There’s more to it than you’d think. I’m asked all the time: What do I need to start a podcast? What do you use to record? How do I get sponsors and make money? Should I outsource any step of the process? When I started the Goal Digger Podcast, I was balancing my computer on my lap in the car so the dogs wouldn’t bark and mess up the recording. Now? Well, there’s still no fancy studio....

Productivity is a tug of war and staying focused seems like a finicky art we’re all still trying to master. You know what you have to finish in a day to reach those goals, so why is it SO HARD to get it done? My guess -- because it comes from experience -- you need a makeover. I’m not talking hair or clothing or anything that, because you look GREAT... I mean your routine. If your productivity is...

There are two kinds of people in this world: Those who open their bank app on their phone without a single worry or anxiety, and those two squirm and cringe just thinking about it, or maybe even pretend the app isn’t there. Nearly 1 in 3 women in our country are discouraged about their finances with over 68% feeling overwhelmed by debt. But it doesn’t have to be that way. I am thrilled to welcome...

SE-Oh no, what does it all mean? Search Engine Optimization, the beast we all have to tame if we want our content to get seen on the world wide web. And best case scenario our content isn’t only SEEN, but it’s ranked high up on that Google results page and gets those coveted clicks. I’ve covered SEO on the show before but I’m seeing the question pop up more and more ‘cause it’s just one of those t...

You don’t need 10K to start your business as an influencer. What do you need? Today’s episode. Today’s guest, Ali Grant, knows influencers. She launched her business as one of the first agencies working on influencer outreach and collaboration. I’m asking her your biggest questions: How many followers do I need to start making money? What are the secrets to NAILING a brand pitch? And really, how m...

I don’t have time. My dream is too big. Where do I even start? Our big dreams can take a backseat to everyday life. It’s so easy to push them away, fire off every excuse for not leaning into our biggest goals, and ignore the little pull they have on our hearts. I wholeheartedly believe that these big ideas that both excite and frighten us are the only things worth pursuing at all. Let me warn you...

Work smarter, not harder. How many times have you heard that in your life? That’s the goal, but it’s not always the starting point. It can take years to get your business to a place where it’s running itself, you’re making money while you sleep, and you’re not burning the midnight oil every. single. night. I love sharing my own strategies on this show for efficient workflows and staying productive...

There are a ton of educators out there, am I right? Your Facebook and Instagram are inundated with free webinars, downloads, and guides to help you accomplish the next big thing -- heck, you probably see ads for MY trainings and programs! If you’re anything like me, you’ve signed up for things left and right but only leave unsure of what will actually move the needle for you. I’ve been an educator...

You already have what you need to build a course. Now let’s turn that knowledge of yours into profits. She’s back, my sweet friend Amy Porterfield, because when talking about courses and online education, she’s got a way of walking us through the overwhelming, confusing, and frustrating parts with total ease. We’ve been talking a lot about course building on the show lately… But Amy is here with c...