The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Fair warning: We both shed tears during this conversation. “Ed Mylett wants to interview you.” I remember that email landing in my inbox.  With so much time and effort focused on making THIS show great, I don’t say yes to many outside interviews these days. So I am so proud and honored to share this conversation I had with Ed. I’ve never been this real before, and I’m grateful Ed invited me to tel...

The cover art for the Ed Mylett Show shows a sunglass-wearing Ed, a guy who clearly spends some time in the gym walking with swagger you can sense through the photo, and his private jet and Bentley providing the backdrop. Who IS this guy? Ed Mylett’s podcast is consistently holding down the top 50 on Apple Podcasts and he is in the Top 50 Wealthiest under 50. Ed decided from a young age that if he...

Negative reviews. Angry emails. Refund requests. Stubborn or needy clients. Snippy social media comments. Passive aggressive communication. If you own a business, you've dealt with some, if not all of these -- I’m talking about negative feedback from customers or clients, and if you're a human, you know it never feels good. But rather than harping on the criticism, moping in feelings of rejection,...

Confession time: There’s one major platform on the internet I’m not using to its max potential.  I’ve got Instagram down to a science, a healthy and effective strategy on Facebook… But there’s still one big one that eludes me and that platform is LINKEDIN.  Like my profile is there, I have a really old picture, a few notes about me… But that’s it. So like I always do when I want to learn and grow...

How much do you cost? One of the most challenging parts of running a business, especially in the beginning, is putting a price value that's fair, smart, not to mention profitable on the products and services we offer.  I invite you to hit play on this episode if you’re wondering if your price is right -- Bob Barker style -- that it's not too high and pushing potential customers away, or too low an...

What do you want to be when you grow up?  How did you answer that question growing up? It can be anxiety inducing when you’re multi-passionate or when you haven’t quite figured out what your true purpose is. It can be an even worse question when you’re already on one path and realize, maybe this isn’t my thing? Shea McGee is part of the husband and wife team behind Studio McGee, an interior design...

This is your permission to take a day off. Actually, it’s more like an order. Because if I know anything about you, the thought of waking up tomorrow and turning off your phone, muting your email, and tucking your laptop away in your desk makes you feel anxious and frazzled.  But I want to help you take a day off without those feelings. I want a day off to make you feel elated and free! You can't...

Let’s play a game of word association. Ready? The word is CEO. What do you think of? I used to think of an old white man sitting in a boardroom leading a meeting. Let me tell ya, that vision has changed big time. It looks like a strong woman, a woman with vision, creating a business that serves others and creates a life she has always dreamed of living. I see her when I look in the mirror.  Claimi...

Would you believe me if I told you that you can make money selling stuff that you didn’t even create, test, or fund? It’s true! That's the name of the game with affiliate marketing, and spoiler alert, you don't need a Kylie Jenner level following to be successful at it. Think about this… How often do you recommend your hairstylist, your favorite hotel, that skincare product that changed your life,...

No one told us THIS about motherhood… and we’re talking about it mama to mama, CEO to CEO. Motherhood changes your drive and focus, it alters the way you see things that were once priorities, it shifts your flow in life and business, it makes other people view you through a new lense, too…  Katrina Scott knows what it’s like to navigate motherhood as a business owner, lifestyle celebrity, and publ...

The thought of doing THIS when I was just starting out made me woozy.  Why is it so scary to hand off a piece of your business to someone else? When you're the one running the show, it can feel impossible to hand over even a little bit of the reigns. It could be a time thing (who has the TIME to hire and train someone?) or it could be a trust thing… Like who could actually do the thing just as goo...

ARE YOU INTELLIGENT? READ ON.  Feelings and Emotions? What’s the big diff? We use the terms interchangeably but understanding the difference between the two, and knowing how our emotions impact our lives, inform our decisions, and lead our success, isn’t innate knowledge we’re born with…we’ve gotta learn. What is emotional intelligence? Can it be measured? Should it be measured? And if it’s measur...

From idea to course in 7 DAYS. Yup, it’s possible.  You might be thinking, "Oh, she has a huge team of people to help her," or "She's already made a bunch of courses so she's way ahead of me."  Yes, I have created courses before, and I did have help from ONE team member, but this is a feat that is totally reachable and doable for you to achieve, too, even if you don't have a team or experience cre...

What’s the best way to start something that seems a bit too overwhelming? Break. It. Down.  That’s what Amy and I are doing in this episode, Part 2 of a two part series that will help you, once and for all, know you’re ready to create a course and point you to the starting line to make your first course come to life. If you haven’t listened to Part 1 of this series with Amy Porterfield, go listen...

YOU ARE READY for a digital course. Don’t believe me? I’m bringing in the mentor that started it all for ME to prove to YOU that a digital course is totally in your wheelhouse. Amy Porterfield is back by popular demand for a two-part interview breaking down the thing she does best: Digital Courses.  Is a digital course on your heart but you’re not even sure if you’re ready for it? Maybe you’re new...

  The FIRST online course I ever paid for back in 2015 and the crazy thing that happened next… ya ready?   Before all of *this* I was just a wedding photographer, trading time for money, being a weekend warrior, with hardly anyone on my email list trying to figure out how to be happy, how to create a business that could run while I rested, and how to be successful working for myself in my PJs. And...

What’s that three word phrase that kicks off a race? READY? Set. GO! It makes a few assumptions: That you have to be READY before you can set yourself up to GO. It might make sense for a foot-race, but otherwise, it’s totally wrong. If we all waited for when we were ready to go anywhere or do anything, we’d never begin. You need to start before you are ready. That’s what Marie Forleo did. Chances...

Raise your hand if you love selling. Anyone? Anyone? No? I see way more people with their hands way down. I get it. We’ve all been sold to in a way that feels sleazy, pushy, and manipulative and we don’t want to be those people.  As consumers we’re naturally inclined to be skeptical of whatever product or service is being peddled. That mindset block transferred over to me as an entrepreneur, and i...

BAD ADVICE: Don’t even THINK about launching until you have [insert arbitrary number here] subscribers on your email list. GREAT ADVICE: There is no minimum number. You can have a successful launch with a small list. You just need a strategy. Tarzan Kay is here to help. She argues that you don’t need a BIG email list, you need a mindset shift and a new approach that will turn your list, at any siz...

Relationship Status: It’s Complicated I’m talking about my relationship with money. Ever wonder how the heck you find stability as an entrepreneur when it comes to getting paid? Yeah, no one ever taught you that, right? My complicated relationship with money is still evolving, but as I figure it all out, I want to continue to dialog on the podcast about getting paid as an entrepreneur.  In this ep...

What does she have that I don’t have? You ever ask yourself that while scrolling your Instagram feed? Raise your hand if you’ve ever compared yourself to someone you saw on social media! Hi, I see you there. Comparison wears us down and stomps on our gifts as if we bring absolutely nothing worthy to the table. You might be tempted to chuck your phone right out the nearest window (trust me, I’ve be...

Are you lonely? Making and maintaining friendships as an adult can be HARD. My friends aren't just a group of ladies to grab a glass of wine and gossip with -- these women are the people who know my soul, want to hear about my heartaches, and ignite some of the deepest belly laughter and go-get-em inspiration ever. But finding friends, building these life-giving relationships that fill me up inste...

You can DECIDE to be rich. Don’t believe me? That’s what our highly requested guest on this episode did. You’ve asked and we finally got her! Jen Sincero was tired of being broke. So one day she just decided to get rich. Now, it’s not *that* simple. But it did start with that “badass” decision, and what came next was a massive mindset shift that lead her to not only reaching her financial goals, b...

GUESS: 58% of humans do THIS first thing in the morning. If you’re one of the 42-percent who probably use the bathroom first thing, good for you. Because the majority of the population is laying in bed, holding it, while they CHECK THEIR EMAIL. People want to see what they missed and email is a direct tie to whatever they’ve got going on in their world. Email marketing is my favorite topic, and I...

If your products could speak, what stories would they tell? Ali Hynek is the CEO and founder of Nena & Co. It began with an appreciation for her Guatemalan culture and exploring the country with her mother, learning about the beautiful handwoven textiles and the people who create them. Ali is a masterful storyteller. The stories behind each piece of fabric, and every single hand of every indiginou...