The Go-To Physio

In this episode, David O'Sullivan and Paddy discuss the challenges faced by clinic owners and therapists, focusing on the importance of understanding the therapist's role, the customer journey framework, and the significance of metrics in clinical practice. They explore the transition from problem unaware to solution aware, emphasizing the need for effective coaching and accountability. Th...

In this episode of the ‘Go-To’ Physio podcast, David O'Sullivan and Paddy Mulligan discuss the hidden confidence crisis faced by new therapists in private practice. They explore the common challenges in hiring, the importance of communication and setting clear expectations, and how to build confidence in new hires. The conversation emphasizes the need for clinic owners to provide structured su...

In this episode of the GoToPhysio podcast, Dave O'Sullivan discusses the three-step hiring process essential for clinic owners seeking true freedom through great staff. He emphasizes the importance of a structured approach to hiring, which includes a phone interview, a Zoom interview, and an in-person interview. Each step is designed to assess candidates' communication skills, core values, and pra...

In this episode of the GoToPhysio podcast, Dave O'Sullivan discusses the implementation of packages of care in a clinical setting without feeling salesy. He emphasizes the importance of understanding patient value outcomes, empowering patients to co-create their care plans, and ensuring that every session has a clear plan. The conversation highlights the need for clinicians to build trust with pat...

In this episode of the GoToPhysio podcast, Dave O'Sullivan discusses the importance of using performance metrics effectively to enhance therapist accountability and improve patient outcomes. He emphasizes the need to identify therapist willingness, implement patient-defined value outcomes, and understand the patient journey. O'Sullivan also highlights the significance of empowering therapists with...

In this episode of the GoToPhysio podcast, Dave O'Sullivan discusses how to naturally increase therapist reviews and referrals by focusing on patient value and expectations. He emphasizes the importance of aligning treatment plans with what patients perceive as valuable and setting clear expectations from the first session. The conversation outlines a six-stage patient journey that enhances custom...

In this episode of the GoToPhysio podcast, Dave O'Sullivan discusses the implementation and benefits of the Net Promoter Score (NPS) in clinic management. He explains how NPS can enhance therapist performance and clinical standards by categorizing patient feedback into promoters, pacifiers, and detractors. The episode emphasizes the importance of tracking NPS over time and using the insights gaine...

In this episode of the GoToPhysio podcast, Dave O'Sullivan discusses the three main growth levers essential for building a sustainable private practice. He emphasizes the importance of maximizing customer lifetime value, improving sales conversions, and optimizing marketing channels. The conversation highlights the need for realistic budgeting based on historical performance and the significance o...

In this episode, Dave O'Sullivan discusses the importance of improving the patient visit average (PVA) in physiotherapy practices. He explains how to calculate PVA, its significance in clinic metrics, and the various factors that influence it, including patient engagement, therapist performance, and the use of packages of care. The conversation emphasizes the need for therapists to align their tre...

In this episode of the GoToPhysio podcast, Dave O'Sullivan discusses strategies to improve therapist drop off rates and cancellation percentages. He emphasizes the importance of understanding metrics related to patient engagement and the patient journey. The conversation covers the significance of patient value outcomes, the stages of the patient journey, and how to build resilience in patients to...

Summary In this episode, Dave O'Sullivan discusses how to ethically sell packages of care in a therapy setting. He emphasizes the importance of building trust with patients, understanding their needs, and presenting treatment plans that align with their goals. The conversation covers the stages of patient engagement, the significance of clinical systems, and how to effectively present package opti...

Summary In this episode of the GoToPhysio podcast, Dave O'Sullivan discusses the critical importance of improving the initial assessment rebook rate (IA Rebook Rate) for therapists. He emphasizes that this metric is a key indicator of patient engagement and clinic success. The conversation covers various strategies to enhance the IA Rebook Rate, including building patient trust, effectively commun...

summary In this episode, Dave O'Sullivan discusses the importance of creating self-managing therapists in private practice. He emphasizes the need for clinic owners to empower their therapists with the right tools, knowledge, and a supportive culture that prioritizes patient value outcomes. The conversation covers the significance of having high-will therapists, establishing a patient value outcom...

Summary In this episode of the GoToPhysio podcast, Dave O'Sullivan discusses strategies for clinic owners to ethically double their profits without needing to acquire new patients. He emphasizes the importance of defining success, understanding financial metrics, and optimizing the patient journey. By leveraging patient value outcomes and focusing on retention, clinic owners can significantly incr...

Summary In this episode of the GoToPhysio podcast, Dave O'Sullivan discusses the GoToClinic patient journey, outlining a six-stage framework designed to enhance patient engagement, improve therapy outcomes, and increase referrals. Each stage is critical for ensuring patients progress through their treatment effectively, from initial buy-in to achieving their defined value outcomes. The conversatio...

In this episode of the ‘Go-To’ Physio podcast, Dave O'Sullivan discusses the ‘Go-To’ Clinic Head Physio dashboard and the essential metrics for achieving clinical success. He emphasises the importance of understanding and utilising numbers to improve clinic performance, patient outcomes, and profitability. The conversation covers key metrics, the patient journey, and strategies for enhancing clini...

Summary In this episode of the ‘Go-To’ Physio podcast, Dave O'Sullivan discusses the importance of embracing a patient defined value-based outcomes culture in clinics. He emphasises the need for clinic owners and therapists to understand and prioritise patient expectations and perceived value over internal clinical outcomes. By focusing on how patients define value and ensuring that their expectat...

Summary In this episode, David O'Sullivan interviews Liz Cummins, a physical therapist and clinic owner of Enhanced Motion, about her journey from starting out in her career to successfully running her own clinic. They discuss the challenges and fears Liz faced when transitioning to full-time private practice, the importance of hiring staff, and how she has defined her success in balancing wor...

This episode of the ‘Go-To’ Physio podcast focuses on the six head physio milestones that help solve complex cases and consistently generate reviews and referrals. The head physio systems are crucial for clinic owners to achieve true freedom and protect the reputation of their clinic. The head physio systems are responsible for the profit engine of the clinic, as it is the follow-up income that ge...

This episode of the ‘Go-To’ Physio podcast focuses on building a ‘Go-To’ Clinic that provides true freedom for clinic owners. The hosts, Dave O'Sullivan and Paddy Mulligan, discuss the importance of having a clear vision, understanding how time is spent, and setting goals. They emphasise the need for numbers, people, and systems to achieve freedom. They  also highlight the significance of the...

In this episode, Dave and Paddy discuss the importance of creating a clinic culture that attracts and retains top therapists. They emphasise the need to hire based on core values and the importance of good people skills in therapists. They also highlight the six components of culture: company vision, company values, beliefs, communication, accountability, and reward, recognition, and appreciation....

In this episode Dave O'Sullivan and Paddy Mulligan discuss the signs that indicate it's time to hire your first or next team member in your clinic. They emphasise the importance of knowing your numbers, understanding your gross profit, and having a clear vision for your clinic. They also highlight the need for systems and proper onboarding when bringing on new team members. The episode con...

In this episode, Dave and Paddy discuss the three skills they wish they knew when starting their clinics. The first skill is having a vivid vision for the clinic, which helps to stay on track and set milestones for growth. The second skill is understanding the importance of the customer journey and creating a great customer experience. The third skill is how to hire and onboard staff effectively,...

In this episode, Dave O'Sullivan and Paddy Mulligan discuss the two most important numbers that clinic owners need to know in order to gain true freedom. The first number is the 'money now' number, which is the amount of money needed to live comfortably and achieve success in the present moment. The second number is the 'financial freedom' number, which represents the amount of...

Summary In this episode, Dave O'Sullivan and Paddy Mulligan discuss the biggest mistake clinic owners make, which is allowing their business to consume their life. They emphasize the importance of defining success based on how you want to feel on a daily basis, rather than focusing solely on achievements. They also discuss the need to hire and manage staff effectively, as well as the importanc...