The GIG Podcast

Send a text On this episode of the GIG Podcast, tune in to learn from private club membership & marketing educator Melissa Hansen as we discuss how to make sure today’s ‘golfing again’ customer becomes tomorrow’s lifelong member.   Yes, there is a resurgence of golf around the world!  The pandemic has been golf’s shot in the arm that no one could have predicted!  But what happens once kids’ ba...

Send a text As the quote goes, “We can only share what we have.”   Before we can display effective service principles towards others, we need to upload our own values and belief systems first. This podcast episode dives into service and cultural strategies and sets the tone for and reveals some of the principles behind creating a sustainable service initiative at any Club.   This high energy podca...

Send a text Customer journey mapping in the club environment is a way to visualize the member or customer experience, and it’s about how your guests interact with your business and enjoy the experiences that you create and deliver for them. Your goal in mapping that journey is to remove the obstacles and make the process efficient, intuitive, and aligned with their expectations, wants, and needs s...

Send a text Are you wondering how the COVID-19 pandemic has impacted your options for selling liquor? Or what kind of policy you should have when someone lights a joint on your patio?  Do you have a policy that tells your staff if and/or when they can drink after work?  If you have questions about booze or bud, then Bert Hick is the man with the answers!   Bert is the founder and CEO of Rising Tid...

Send a text Throughout his entire career, people have called him the Director of Fun and after you listen to this episode of the GIG Podcast, you’ll soon realize why Keith Stewart, PGA has accomplished so much from the Board Room to the Back 9.   With two decades of perspective as an energetic leader in the sports business world, be sure to tune in to our most in-depth episode yet as together Jame...

Send a text As Kevin MacDonald likes to say, no matter whether you are climbing a mountain, progressing through a career, leading a team, building a relationship, or raising a family, we all have the chance to be in a continuous process of elevation. For some it means accomplishing, and for others it may mean staying still to rest and rejuvenate. Although elevation means different things to differ...

Send a text Simply put, safety matters!   Unfortunately, all too often safety becomes a priority only after an accident has happened, and at that point it may be a little late to be compliant – sort of like closing the barn door after the horse is gone as they say. Safety also instantly becomes a priority for some club managers only when inspectors arrive at their door to follow up on a call from...

Send a text Clubs and those that are responsible for marketing them are facing a variety of challenges today, many of them unprecedented.  As a result, more than ever marketers need to navigate new and challenging landscapes to promote their club’s products and services. In this context, creativity in marketing and designing programming to influence certain behaviours, and more specifically the be...

Send a text Have you ever felt like your to do list is completely out of control and you’re just not getting anywhere?  Do you have tasks piling up and just don’t know where to start? We all procrastinate and that’s not necessarily a bad thing – if you also know how to get stuff done. In this episode of The GIG Podcast, discover 5 ways to get past your To-Do list to getting stuff done. This episod...

Send a text As a recent Golf Digest article said, perhaps except for the TopGolf phenomenon, our industry's next best grow-the-game initiative has already been discovered – and that is golf simulators.   Like so many other clubs have done with great success, maybe now is the time for your club to embrace simulators too, not only as a way to further engage your existing members and guests, but...

Send a text As a club owner or operator in the golf industry, it’s safe to say your food & beverage department has made it through the pandemic.  And now you, your team, and this aspect of your club business are primed for growth.  But now what?  With a new outlook and mounting responsibilities, how do you keep the successes going at your club that have been brought on by this resurgence in go...

Send a text Good leadership is necessary for any successful Club, no matter what circumstances surround your business operations. But in times of crisis, it becomes even more important. How your Club weathers the pandemic may have lasting effects for years to come.  On this episode of The GIG Podcast, we welcome Club Management extraordinaire, Gregg Patterson, who will talk about his approach to h...