The Get More Website Traffic Podcast

In this episode, I share the real reasons I’ve avoided publishing client case studies—and why I’m changing that. You’ll learn how to rethink my approach from “bragging” to “teaching,” plus five reasons case studies are one of the most powerful tools in your content marketing toolkit. If you’ve ever felt awkward talking about client wins, this one’s for you. Enjoy the episode! 👉 For all the links...

From the biggest mistakes new advertisers make to the three core ad types you should be testing (and when), Carol shares practical advice to help you understand how Facebook ads actually work—and how to use them with confidence. Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here . Stop second-guessing your to-do list and grab th...

AI is not going away despite how we feel about it. This week's episode is a little different. Hear from various business owners about their feelings around AI, how they are using it and my thoughts about how our insides might be contributing to our fear of using it. Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here . Stop s...

This episode is a bit of a real-talk session about all the AI tools being thrown at us and the pressure to find that “one magical solution” for marketing. I’m sharing a handful of tools I’ve been testing out, including the ones I genuinely love and use in my business—and a few that I’m still exploring. If you’re curious about which tools might actually make your life easier, this one’s for you. En...

I wanted to merge some practical marketing wisdom with what I lovingly call a "woo woo perspective." I hope you enjoy this out of the ordinary episode. Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here . Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get y...

Have you ever landed on a website and immediately felt something wasn't quite right? Maybe it looked outdated, lacked personal touches, or just gave off questionable vibes that made you hesitate to enter your credit card information. In this episode, I break down the subtle (and not-so-subtle) signals that might be making your own website look less than trustworthy to potential customers. We&#...

In this episode, I talked with Alicia from Devyne Business Consulting, and it was such a good convo. We went beyond digital marketing and got into the real reasons small businesses struggle—like cash flow, lack of strategy, and not knowing how to adapt. She shared how her business evolved from just marketing into full-on business consulting, including funding support. We also talked about using da...

Google Analytics (GA4) can feel overwhelming—but it doesn’t have to! In this episode, I’m sharing three simple ways to make GA4 easier to understand, so you can track what actually matters without wasting time. Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here . Stop second-guessing your to-do list and grab the Marketing Energy...

I opened up an Instagram AMA (Ask Me Anything), and you all some great questions! From AI tools and SEO overwhelm to personal questions about my dog, Stone, and my experiences with nomad life—it was a fun mix of topics. Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here . Stop second-guessing your to-do list and grab the Marketi...

My favorite snippet from Steph in this interview... " Running a business is very simple. You need a way for people to pay you, and you need to solve a problem for people. That's it, " In this episode, I chat with fellow business owner Steph Blake about her business and innovative Simple Business Suite software. Hear the unique approach Steph takes in marketing her business, getting i...

In this episode of The Small Business Sweet Spot , I get into Google Search Console (GSC) and the six key insights it provides to help you improve your website ranking and visibility on Google. If you've ever wondered what keywords bring visitors to your site, where your pages rank in search results, or how to get more clicks and traffic , GSC is the free and user-friendly tool that gives you...

Just what the title says, 43 blog post ideas. Enjoy! Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here . Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/ Peek...

My favorite snippet from LuAnn in this interview is her Snickers analogy to a distinct business. I'm not even gonna summarize it. You'll have to hear it yourself around the :25 minute mark. In this episode of Small Business Sweet Spot, LuAnn Nigara, a powerhouse in the creative business world, shares her years of entrepreneurial experience as the host of the "A Well-Designed Business&...

As much as I love SEO, I'll be the first to tell you – it's not for everyone. Some businesses just won't benefit from traditional SEO strategies, and that's okay. Take a nail salon, for instance. Their clients aren't spending days researching where to get their nails done. They're making quick decisions based on location and reviews. But for many service-based businesses, S...

We're gonna get into the what, why, and how of content gap analysis. Learn about the AI tools and prompts used for identifying content opportunities against competitors' websites. Enjoy the episode! 00:55 Understanding Content Gap Analysis 01:15 Using AI for Content Gap Analysis 03:13 Exploring Rival Flow AI Tool 06:31 Manual Content Gap Analysis Techniques 07:18 Brand Blueprint and Busine...

My favorite snippet from Carly in this interview... "    All the things that, really, truly inspire you get prioritized and procrastination is actually there to help you stay on priority. Which is hysterical because we judge it and we think that we're not supposed to be doing it, but it's taking you off and taking you away from low priority items. " Most entrepreneurs, business o...

People aren't just using Google anymore. There's perplexity, there's ChatGPT... the phones are even coming out with their own solutions. So how can you get your business to show up in all of these new special search tools? That's what we're going to talk about today. Also in this episode, I'll share a digital marketing tool recommendation and follow that up with suggestions...

Want to get in front of more of your ideal audience without always talking about what you do? In this episode, I'm sharing a smart and simple content strategy that helps you reach more people and grow your business. Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here . Stop second-guessing your to-do list and grab the Marketi...

My favorite social sharing snippet from Fabienne in this interview... "   Real action does not come from conscious willpower. It comes from what you really believe. " In this episode, Fabienne discusses the barriers that prevent women entrepreneurs from achieving greater success in their businesses. She shares tactically how women can reclaim their time by identifying and eliminating tim...

AI search is shaking things up, and if you’re wondering how to keep your website relevant, you’re not alone. SEO today isn’t about checking off boxes and then moving on to the next task. In this episode, I’m sharing how I’d approach SEO right now, with AI in the mix, and I think it's much more fun than traditional SEO. Enjoy the episode! 👉 For all the links and resources mentioned in this epi...

In this episode, we get into the world of strategic collaborations with Tanya Fox, author of 'How to Collaborate.' Tanya shares her journey from needing collaborations out of desperation to becoming an expert who helps passionate entrepreneurs achieve their goals. She discusses the evolution of collaborations from free work to intentional marketing tactics and introduces four main types of...

You’ve been blogging, sharing your posts, and hoping they’d bring traffic and leads to your business—but instead, it’s crickets. What gives? In this video, I’ll help you figure out why your blog might not be pulling in the traffic you hoped for and what you can do to change that. You’ll learn how to breathe new life into old blog posts, create content your audience is actively searching for, and m...

The best social sharing snippet from Donnie in this interview... "And what happens is because Networking was created by transactional businesses, financial advisors, bankers, realtors, mortgage, nothing against those people, but everybody they talk to is a potential client. So the way networking was taught, the theories behind it were right, but the way they taught the methodologies were wron...

In this episode, I share practical strategies to help you transform your websites for business growth. If you’re feeling frustrated by a lack of website traffic or leads, this episode offers insights into 4 free ways to generate more traffic to your website. Whether you’re new to website marketing or looking for ways to refine your approach, you’ll walk away with actionable ideas to help your busi...

The best social sharing snippet from Jennie in this interview... "... your relationship with money and your finances can feel as good as any other relationship in your life." Money coach Hanna Bier explains the concept of having a relationship with money and its impact on financial abundance. She discusses common emotional struggles with money, the importance of shifting to positive mone...