The GEO Blueprint: AI Search

Traditional SEO is changing. In the AI-driven search era, users aren't just clicking blue links anymore—they're asking ChatGPT, Gemini, and Claude for direct answers. If your brand isn't showing up when AI recommends "the best" in your category, you're missing out on the fastest-growing channel in digital discovery. Chirag Kulkarni, founder of Taco.co, breaks down exactly...

Traditional SEO is changing. In the AI-driven search era, users aren't just clicking blue links anymore—they're asking conversational engines like ChatGPT, Claude, and Gemini for direct answers. If your brand isn’t showing up in third-party citations across authoritative news sites, your business is effectively missing out on the future of digital discovery. Noah Greenberg has the exact di...

Traditional SEO is changing. In the AI-driven search era, users aren't just clicking links anymore—they're asking conversational engines for synthesized answers. If your brand isn’t showing up directly in LLM citations, your business is effectively invisible. Mehmet Alp Aysan has the playbook to reverse-engineer generative engine optimization (GEO) and win the future of digital discovery....

Ranking #1 on Google used to be the ultimate SEO milestone. In the AI-driven search era, users aren't even visiting traditional websites anymore—they're asking Gemini and Claude for the answers. ✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/QY0DvYIn this episode, George Vlasyev sits down with Vadi Efe, Founder of Busylike, an AI-first marketing agency brand ac...

Ranking #1 on Google used to be the ultimate SEO milestone. In the AI-driven search era, users aren't even visiting traditional websites anymore—they're asking Gemini and Claude for the answers. If your brand isn’t showing up directly in LLM citations, your business is effectively invisible. Arjun Mahadevan has the playbook to reverse engineer AI search engine optimization and win the future of di...

Ranking #1 on Google used to be the ultimate SEO milestone. In the AI-driven search era, it’s just table stakes. If your brand isn’t visible across the entire web ecosystem—from ChatGPT and Perplexity to Reddit and YouTube—you’re effectively invisible. Michael King has the playbook to fix it.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/E0RBPeIn this episode, George V...

AI search sends less traffic than traditional search, but the traffic it sends is highly qualified. Patrick Stox has the data to prove it.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/xJro6kIn this episode, George Vlasyev sits down with Patrick Stox, Product Developer and Technical SEO Expert at Ahrefs, an industry-leading SEO platform that recently studied 75,000 bra...

AI search sends less traffic than Google, but the traffic it sends converts at a higher rate. Jason Patel has the data to prove it.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/MK2yvqIn this episode, George Vlasyev sits down with Jason Patel, founder of OpenForge, an AI search analytics platform that helps brands track and win visibility across ChatGPT, Gemini, Perple...

Only 1% of website traffic comes from LLMs right now and Patrick Reinhart has the 3 billion session study from Conductor to prove it. In this episode, George Vlasyev sits down with Patrick Reinhart, VP of Professional Services at Conductor, where he has spent nearly 11 years helping enterprise brands navigate the intersection of SEO, data, and now AI search. With 23 years in the industry, Patrick...

300 million websites. One of the most unique vantage points on AI search in the world.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/2RyML7In this episode, George Vlasyev sits down with Crystal Carter, Head of AI Search and SEO Communications at Wix, where she helps shape how hundreds of millions of websites navigate the shift from traditional SEO to AI search visibili...

The internet as we know it is changing faster than most brands realize. And the window to adapt is shorter than anyone wants to admit.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/n4PoZAIn this episode, George Vlasyev sits down with Bastian Grimm, CEO of Peak ACE, a performance marketing agency based in Berlin with over 25 years of experience in SEO and digital market...

Google traffic is declining. AI search is rising. And most brands have no idea what to do about it.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/0GyAMRIn this episode, George Vlasyev sits down with John Campbell, Head of AI and Innovation at ROAST, a digital marketing agency with offices in London, New York and Cape Town. John has spent the last few years building one...

Most brands are tracking thousands of prompts and getting data that tells them almost nothing. There is a better way.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/Agn21oIn this episode, George Vlasyev sits down with Genie Jones, Knowledge Graph and Entity SEO specialist at InLinks, where she has spent years helping brands strengthen their topic associations, internal...

Everyone wants to know how to appear in AI search. Most of the advice out there is noise. Yaser Ayub is one of the few people actually testing what works.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/QYA4xoIn this episode, George Vlasyev sits down with Yaser Ayub, founder of Rayze Digital, an SEO and AI search agency helping brands build lasting visibility the right w...

Most people selling AI visibility guarantees have no idea what they're talking about. And Gareth Bull has been in SEO long enough to spot the difference.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/PzR4qQIn this episode, George Vlasyev sits down with Gareth Bull, founder of Bulldog Digital Media, a link building and SEO agency, and co-founder of Email Octopus, a...

Traffic is no longer the right KPI for AI search. And most brands haven't figured that out yet.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/KBO4Y9In this episode, George Vlasyev sits down with Antoniya Darova, Senior SEO and AI Search Specialist at Dentsu, one of the world's largest media and marketing agencies, where she leads a £2 million+ SEO portfolio acr...

Position #1 on Google. Millions of impressions. 0% clicks. Welcome to SEO in the age of AI overviews.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/3kyoMdIn this episode, George Vlasyev sits down with Gerry White, an SEO consultant with over 25 years of experience — having started in the industry before Google even existed. Gerry works with international, local, and en...

How do you build a company that doesn't just compete — but creates an entirely new market?✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/6knoRGIn this episode, George Vlasyev sits down with Jared Robin, co-founder of Rev Genius — a 60,000-member community of go-to-market professionals — and founder of Audience Stack, where he advises early-stage founders on market...

Is SEO dead, or is it just evolving into something entirely new? ✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/JkO4ZE In this episode, we sit down with Natalie Marcotullio, Head of Growth and Product Marketing at Navattic, to deconstruct the shift from traditional Search Engine Optimization (SEO) to Generative Engine Optimization (GEO) and AI Engine Optimization (AEO)...

What happens to your brand when people stop Googling and start asking AI? In this episode, George Vlasyev sits down with Mostafa ElBermawy CEO & Founder of Goodie AI and one of the earliest practitioners of Generative Engine Optimization (GEO). ✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/MK2yEo Mostafa has been working in AI search visibility for over two years,...