The Game with Alex Hormozi

"Your audience needs to be reminded more than they need to be taught." In this episode, Alex (@AlexHormozi) dives into frameworks and stories about effective advertising for any size of business: how much to advertise when you're getting started, how it can take you to $1M a year, and how to think about the organizational structure of sales & marketing beyond $1M a year. Welcome to The Game w/Alex...

"Here's what each of these businesses should do to make more money with paid ads." In this episode, Alex (@AlexHormozi) takes you behind the curtain to a private event Q&A where he answered any and all questions on paid ads. In these questions, the smallest business by annual revenue was about $600k a year and the biggest was over $10M, so no matter what size your business is you should find a gol...

"Every business needs three big functional leaders. Acquisition... delivery... and operations (keeping everyone out of prison)." In this episode, Alex (@AlexHormozi) shares thoughts on key leaders in your business, how to find them, hire them, and have hard conversations with them. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content cr...

"Most small businesses don't grow as fast as they could because they spend their time working on the wrong things." In this episode, which is an excerpt from an audience Q&A, Alex (@AlexHormozi) simplifies what most businesses are doing wrong in and the 4 key levers to pull to fix things. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and con...

"The guy with 1000 testimonials will get more customers." In this episode, Alex (@AlexHormozi) talks about how much proof of your product or service will drive sales. He breaks down a checklist for good proof to optimize formats, structure, and volume of your testimonials Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex...

"Why can't we 10x what we're currently doing?" In this episode, Alex (@AlexHormozi) simplifies the path to growth; doing more of what works rather than getting distracted chasing shiny objects. He also shares a brutally honest truth about all seasons of business (growth, stagnation, decline) - they're all stressful, and that's ok. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder...

"Optimizing pricing has a 6x stronger increase on profitability than getting more customers." In this episode, Alex (@AlexHormozi) explains just how powerful a lever on your business increasing prices can be. It's one of the most frequent interventions we do in a portfolio company to improve profits, and one that you should consider as well. Welcome to The Game w/Alex Hormozi, hosted by entreprene...

"At the end of the day, your customers are the people you serve and they have all the information you need to make your product better." In this episode, Alex (@AlexHormozi) explains the importance of a direct line of communication to your customers to improve your sales, marketing, product experience, and more. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author,...

"You have to check out your ego. Your ego's gone for this. You don't care about what other people think." In this episode, Alex (@AlexHormozi) explains a step by step process to make and keep your first $100,000, if that's a goal you're striving for in your current season Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex...

"You have to like your goals more than you like your friends." In this episode, Alex (@AlexHormozi) talks about the "lonely chapter" - the awkward, transitional period where you don't really fit in with your old social circle as you adjust to the demands of starting a new business. It's not something to fear, it's something to expect and go through anyways. Welcome to The Game w/Alex Hormozi, host...

"There's no generic business consulting that can deliver as consistent of an outcome [for customers] as a very niche business" In this episode, Alex (@AlexHormozi) shares the story of scaling the sales system when Gym Launch was getting started. He breaks down fundamental selling principles that he had to learn before he started to succeed with sales and scaling a niched down licensing business. W...

"Customers are bloodhounds for value." In this episode, Alex (@AlexHormozi) explains a framework for different ways that you can make your offer more attractive and ultimately drive to more positive word of mouth, repeat purchases, and higher conversions. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this...

"The reason why this thing is really fast is the same reason why it's not going to make you a billionaire" In this episode, Alex (@AlexHormozi) He breaks down the pros and cons of the education or coaching business, how quickly it can scale, but the roadblocks to scale that it's likely to run into along the way. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author,...

"You have to learn to say no to people who are not the ideal customer" In this episode, Alex (@AlexHormozi) covers the 4 most common problems that business owners need to solve in order to break through to high levels of scale. You're going to hear definitions, examples, and tactical solutions for each that will help you get to wherever your business is right now to where you want it to go. Welcom...

"You only need ONE of these for your business to get absolutely massive." In this episode, Alex (@AlexHormozi) shares 9 ways to legally acquire market share from your competition and dominate your industry. No matter what kind of business you have; service, e-commerce, SaaS, or other; something here will be applicable to help you acquire more customers and keep them for longer. Welcome to The Game...

"You don't need to get this perfect the first time." In this episode, Alex (@AlexHormozi) walks you through a step by step process for starting your first business or launching a new offer. You'll learn how to clarify who you're selling understand what to sell them how you'll sell it and a bonus tip for getting your first 5 customers Timestamps (00:41) Step 1 (04:41) Step 2 (11:57) Step 3 (13:34)...

"When you finally crack this, you will have license to print money for as long as you possibly can." In this episode, Alex (@AlexHormozi) breaks down the LTV:CAC ratio and why understanding it is such a fundamental aspect to your business's growth. It's one of the key numbers Acquisition.com looks into when evaluating investment opportunities because it captures the core economic engine of the bus...

"...Once I realize that, this is where my work begins. In this episode, Alex (@AlexHormozi) explores the idea that many business owners (including him in the early days) don't have clarity as what the core problem or constraint to tackle in their business is. But once this is unlocked you can create generational wealth. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor,...

"There’s a reason Tesla started at the top." In this episode, Alex (@AlexHormozi) compresses his most brutally honest advice from 13 years of business. These come from experiences selling 9 companies and scaling the Acquisition.com portfolio to $250M+ in annual revenue. You’ll get insights on sales, pricing, business models, people, and the infinite game of entrepreneurship. Welcome to The Game w/...

"Your lack of ability to make decisions will kill you." In this episode, which was originally delivered to an audience at an Acquisition.com Scaling Workshop, Alex (@AlexHormozi) shares a lesson that he's had to learn repeatedly - focus. A lack of ability to focus is the Kryptonite to many entrepreneurs, and chasing shiny objects will keep your business smaller than almost anything else. Paradoxic...

"Make more offers, make more money." In this episode, Alex (@AlexHormozi) shares a case study breakdown of an email campaign that was run for one of Acquisition.com's portfolio companies. It brought in $2.4M in almost pure profit from a week long campaign. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On thi...

"If you want to build an asset that makes you generationally wealthy, this is for you." In this episode, Alex (@AlexHormozi) shares that for most businesses that he's started and worked with, there's a core value driver that must be understood in order to truly scale. And if the entrepreneur does NOT work on this and instead gets distracted on other problems, they won't grow as quickly. Welcome to...

"Understanding the difference between the two kinds of work has been the biggest unlock in my life." In this episode, Alex (@AlexHormozi) defines "Maker" vs "Manager" work, why they matter for leverage, how teams can build more awareness and intentionality around them, and ultimately how putting this system into practice can make you a lot more money. Special shoutout to Paul Graham who wrote a pi...

"Getting rich is an output, getting better is an input." In this episode, Alex (@AlexHormozi) breaks down a fallacy that many small business owners fall into, which is that they need more leads in order to scale. This episode explores an alternative way to scaling; what if you just improved your product or service that nobody ever left? Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, f...

"In the beginning, you just want to get flow through the system." In this episode, Alex (@AlexHormozi) shares marketing lessons learned from 13 years scaling and selling businesses. Tactics are relevant for everyone from those just getting started to seasoned marketers looking to optimize their funnel just a little more. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor...