Michael Mogill
The Game Changing Attorney Podcast with Michael Mogill
How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and s...
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Episodes
28. Ben Hardy — Personality Isn’t Permanent 06.10.2020 43:09
"Zoom out on a person and look at their life over a decade — it's obvious they're not the same person." - Ben Hardy What does Dr. Hardy mean when he asserts our personalities are not permanent? How can reassessing your past change the course of your future? What are “forcing functions,” and how can they turbo-charge achieving your goals? How can you overcome fear of future uncertainties? Personali...
27. Jay Kelley — Evolving a Beloved Brand While Honoring Its Legacy 29.09.2020 45:56
"This is a very risky business, but at the end of the day, you've got to bet on yourself." - Jay Kelley Why does this attorney actively seek out complex cases and tough trials? How did a visiting acting professor inspire Jay to study law? What does creating a lasting law firm legacy look like, especially when it’s not your name on the wall? How can the courtroom art of persuasion help you build th...
26. Sherry Stewart Deutschmann — Maximizing Profits by Investing in Your People 22.09.2020 42:32
"The sooner you start giving your employees skin in the game, the sooner you'll be able to afford everything else you want to do." - Sherry Stewart Deutschmann Why should CEOs let their employees look through the company finances? How did Sherry Stewart Deutschmann build one of the world's fastest-growing companies? Why should every leader have lunch with their employees and really listen? Can you...
25. Kim Scott — Radical Candor: How to be a Kickass Boss 15.09.2020 51:00
"Radical candor doesn't mean you'll never have to fire anyone. It just means that they won't be surprised when you fire them." - Kim Scott Why should every CEO get their whole company to critique them? What radical candor did Sheryl Sandberg drop on Kim Scott after a presentation at Google? Why do leaders need to get comfortable with challenging directly? How can you make someone feel good about b...
24. John Berry — The Warrior Ethos 08.09.2020 49:29
"You keep your edge. You keep your cool. But you go at it like a steely-eyed, barrel-chested killer." - John Berry Why do veterans make the best trial attorneys? How did John Berry grow his father's niche law firm to even greater heights? Why is ego the downfall of true personal growth in leadership? How do you create the ultimate brand affinity in a niche legal space? How John Berry Went From Sec...
23. Andrew Finkelstein — Building The Law Firm of the Future 01.09.2020 46:28
"The future of law is a consolidation, and I think people ought to prepare for that." - Andrew Finkelstein How do law, business, tech, and consumer advocacy go hand in hand? Can you detect toxic company culture before going into business with a firm? Why are the busiest people oftentimes the worst procrastinators? Are client surveys really still relevant for the law firm of the future? Andrew Fink...
22. Michael Brody-Waite — Great Leaders Live Like Drug Addicts 25.08.2020 44:37
"The people through the door change the world, change their lives, and change the lives of others but they get bloodied in the process." - Michael Brody-Waite Why do great leaders live like drug addicts? What are the four “masks” holding back every individual, leader, and organization? Why did Michael Brody-Waite put his mom-turned-employee on a performance improvement plan? How can entrepreneurs...
21. Will Ahmed — Unlocking Human Performance 18.08.2020 47:50
"The cool thing about finding a way to manage through difficult times is that when times are good, it's like you've been training with weights on." - Will Ahmed How can tracking your own body's data unlock your peak performance? How does stress manifest differently in entrepreneurs and elite athletes? Does blocking blue light really help you get better sleep? Can a health tracker predict COVID-19...
20. John Gomez — Hardships Shape Champions 11.08.2020 42:00
"You just can't step back and stop trying cases. There's no substitute for that" - John Gomez How did Gomez go from a small boutique firm to over a billion dollars in verdicts? What can trial attorneys learn from world-class athletes? How can supercharged perseverance help to overcome hardships? What did Gomez do to go above and beyond in the American Beauty case? Why John Gomez Put Everything on...
19. Harlan Schillinger — The Future of Legal Marketing 04.08.2020 44:19
“Brand is what people think of you when you're out of the room." - Harlan Schillinger Why was Harlan so insistent on monitoring his clients’ calls before agreeing to work with them? How can smaller law firms compete with the incumbent "fat cats"? Why won't this legal marketing veteran ever truly retire? How can brand and communication take you from churn & burn to referral role model? Why There's...
18. Joey Coleman — Never Lose a Client Again: Creating Memorable Experiences to Gain an Advocate for Life 28.07.2020 48:23
"If you don't have systems that you can execute on consistently, you don't actually have a business — you have an expensive hobby." - Joey Coleman How can law firm owners compete with the likes of Amazon and Netflix in terms of client experience? Why does every client automatically feel buyer's remorse (and what can you do about it)? What don't you learn about client experience when you sit the JD...
17. Glen Lerner — The Heavenly Hitter’s Guide to Building a National Practice 21.07.2020 41:14
"So just because business has gone down, you're going to cry? You figure out how to reinvent yourself. Life's about adapting." - Glen Lerner How did Glen Lerner go from fresh-faced new graduate to running one of the largest plaintiff firms in America? Why ISN'T the client always right? What does Glen really think about the controversy surrounding him? How Glen Lerner Discovered He Was Unemployable...
15. Josh Linkner — Turning Challenges Into Opportunities For Innovation 07.07.2020 45:11
"I didn't go to Harvard. I didn't have major venture capital backing. Our ability to be creative became our superpower." - Josh Linkner How can you prevent life from getting in the way of your creativity? Do you have to change the world to be called an innovator? Is there really a systematic approach to creativity? How can attorneys create something new when everything's already been invented? Inn...
14. Mark Lanier — Achieving Billion-Dollar Verdicts 30.06.2020 43:50
"The punitive damages are like a volume control on a stereo. The higher you dial it, the louder it will be." - Mark Lanier Why exactly does sharp storytelling make the most dangerous adversary in trial? How does it feel to win a $4.69 billion dollar verdict? What does it really mean to 'know thyself' inside and outside the courtroom? How did Mark Lanier end up playing himself in a feature film alo...
13. Mike Morse — Building The Fireproof Law Firm 23.06.2020 49:39
"One Friday morning, three o'clock in the morning, I got a call that my office was on fire..." - Mike Morse How can you fireproof your firm to withstand any type of heat? Why is Mike Morse's mom more famous than he is? How did Mike become the Cherry Garcia of legal marketing? In what way is waiting tables like trying a case? Getting Fired Was The Best Thing That Happened To Mike Morse Mike Morse i...
12. Mike Papantonio — Building a Legacy By Redefining the Status Quo 16.06.2020 44:02
"Any of those 400 people that were in that room will remember the screaming match between me and the folks up on that stage." - Mike Papantonio What did Mike say to shock a room full of mass tort attorneys? Why should young lawyers pick up the phone and call their heroes? How did Mike Papantonio and John Morgan end up being roommates? Why does Netflix love Mike's cases? Mike Papantonio: From The C...
11. Legal Legends LIVE 09.06.2020 58:26
We all know them: titans in their fields, dominators of their markets, household names in their communities. What are their secrets? How did they build their empires? How did they rise to the top — and stay there? And how can YOU do the same for your law firm? Simple. JUST ASK THEM. In this special LIVE episode, we put your questions to our guests, including predictions of the lasting impact of CO...
10. Gino Wickman — Entrepreneurship. Is it in your DNA? 02.06.2020 32:56
"I think being an entrepreneur is a psychological disorder with all the love and respect. I mean, we are crazy." - Gino Wickman How can you know if you're a born entrepreneur — or if you’re not cut out for it? What are the REAL reasons so many new businesses fail? Why is strengthening your weaknesses a waste of time? Are successful people genetically engineered to dodge curveballs? Gino Wickman Wa...
9. Joe Fried — How to Hyperspecialize & Dominate Your Niche 26.05.2020 52:09
"At about three o'clock in the morning, I decided that I was going to be a truck accident lawyer." - Joe Fried Why would an attorney turn down a surefire career to gamble on an unexplored niche? How does giving away your expertise to your competitors make you a better lawyer? Why is fear the best motivator, and how can you use it to your advantage? How do you lead a firm with a hyperspecialized pr...
8. Mark O'Mara — Defending George Zimmerman & Navigating the Media 19.05.2020 49:21
"I wouldn't change an hour of it. It was an absolute two-year adrenaline rush." - Mark O'Mara How does it feel to be the most famous defense attorney in America? How did Mark balance the challenging Zimmerman defense with the intense media scrutiny of the highest-profile case in the country? What's the problem with today's juvenile justice system? Which personal traits allow Mark to keep calm in t...
7. Cy Wakeman — Ditching the Drama & Creating a Culture of Excellence in Your Law Firm 12.05.2020 38:26
"People complain as if their standards are high and lead as if their standards are low, and you can't have both." - Cy Wakeman How much time are you wasting on drama and emotional waste in the workplace? Why are employee engagement surveys a waste of time? How do you know if a team member is a good candidate for change? And when should you cut your losses and move on? How Cy Wakeman Promotes The...
6. Anthony Johnson — The Elon Musk of the Legal Industry 05.05.2020 48:43
"I like the idea of lawyers not even touching the technology because — let's be honest — they're the ones that f*** it up." -Anthony Johnson How does a data-driven attorney approach marketing, hiring, and “the human element” of running a law firm? Why should firms share their data with their rivals? Can you be both a great business owner and a great lawyer? Attorney, Entrepreneur, Digital Strategi...
5. Chris Voss — FBI Negotiation Tactics for Business and Life 28.04.2020 50:32
"The secret to gaining the upper hand and a negotiation is giving the other side the illusion of control.” -Chris Voss How can FBI hostage negotiation techniques level-up your leadership? Why are emotional intelligence and tactical empathy the sharpest tools? What is the 'Oprah rule' and why should you live your life by it? Hostage Negotiations: From The FBI To The Boardroom Chris Voss, former Lea...
4. Alexander Shunnarah — The Thin Line Between Success and Failure 21.04.2020 33:37
"I can't imagine someone else being the most recognizable person or the number one law firm in Alabama. Not on my watch." -Alexander Shunnarah How did a personal injury lawyer become the best-known face in all of Alabama? What can football coach Nick Saban teach us about law firm leadership? And why does Alexander Shunnarah play the legal marketing long game? The Attorney That Launched 1,000 Meme...
3. Hal Elrod — The Ultimate Morning Ritual and Becoming a Better You 14.04.2020 37:18
"We don't get what we want. We get what we're committed to." - Hal Elrod Why should businesses practice acceptance in the wake of crises like the coronavirus? How does taking responsibility for our inner world enable us to be more competitive? Which two seemingly obvious concepts are the secrets behind all successful industry leaders? Personal And Professional Transformation Hal Elrod is a motivat...
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