Michael Mogill
The Game Changing Attorney Podcast with Michael Mogill
How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and s...
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Episodes
53. Ryan Holiday — The Obstacle Is the Way 13.04.2021 51:09
"If you're not failing or falling short, you're probably not taking enough risks or swinging big enough" - Ryan Holiday Why is stoicism as relevant today as it's ever been? How does our perception of challenges affect our ability to overcome them? Why is worrying about a problem a waste of your time? How can accepting defeat help you make progress? Ryan Holiday: The Modern Stoic Ryan Holiday is th...
52. Brian Chase — Aligning Passion and Purpose 06.04.2021 42:29
"You're driving to court. You've got your music on. You're ready to go kick butt. But you're also scared. You've just got this mix of emotions, and then when the trial starts, you're just in there to crush it. To go through all of that is so much fun because you're facing your fears." - Brian Chase Why does attorney Brian Chase say he’s never going to retire? How did he gain notoriety in the world...
51. Jan Jones — The CEO’s Secret Weapon: How Great Leaders and Their Assistants Maximize Productivity and Effectiveness 30.03.2021 52:19
"I tell executives and I tell assistants — anything and everything of a business nature involves your assistant. They need to be able to see what's happening. If they don't know what's coming in your email and they don't know what's going on, they're not going to be able to assist you. They have to be in the loop. You have to be communicating with them constantly." - Jan Jones Jan Jones: Master Ex...
50. Eric Thomas — The Secret to Success 23.03.2021 55:05
"People get confused with talent and development. Talent you're just born with. Development you’ve got to assemble. That comes in a box with a whole bunch of pieces and only a couple of tools." - Eric Thomas Why do you need to want to succeed as bad as you want to breathe? How did Eric go from a homeless high school dropout to a PhD recipient and internationally renowned speaker? What are the bigg...
49. Kyle Bachus — Embracing Change as the Catalyst to Growth 16.03.2021 44:14
"I think that all along the path of the history of our law firm, we have tried to stay on the front side of technology, the front side of the marketing curve, and to try to make sure that we are committed to change, not committed to the same." - Kyle Bachus Why did Kyle Bachus leave his life in Florida behind for the unknowns of Colorado? How did Kyle start his practice with little to no money? Wh...
48. Eric Siu — Leveling Up: How to Master the Game of Life 09.03.2021 36:08
"You don't deserve to go to the next level until you beat the current one. That's just life. But you don't have to go to the next level if you don't want to." - Eric Siu Why has gaming influenced Eric's life and business practices so heavily? How can real-life "power-ups" help you to get the most out of your day? Why does Eric think poker should be taught at school? How does Eric use negative ener...
47. Jessica Mogill — A Transformational Partnership: How Opposites Attract 02.03.2021 45:57
"When you say that Crisp was the first child — 100%! Before actually having a child, I was here seven days a week. We were here until 10 o'clock at night. There were no boundaries with that." - Jessica Mogill How did a 30-day consultation at Crisp turn into a new career? Why does every business need their own Jessica? How did Jessica go from an industrial engineer to Head of Coaching Strategy at C...
46. Rich Newsome — Learning From Your Losses and Growth Through Collaboration 23.02.2021 42:50
"You have to go through a certain kind of death to transform yourself. And I feel like that's what happened to me. I had to get my ass beat to really come to grips with a better method and to learn to be able to deal with loss and fear — because to me, that is the greatest gorilla." - Rich Newsome Why is fear the biggest threat to your success? How did Rich go from product liability defense to com...
45. Sara Williams — Breaking Barriers with Authenticity and Vulnerability 16.02.2021 43:48
"You want a 30(b)(6) cross-examined and torn to shreds? I'm your girl." - Sara Williams Why do you need to be authentic to reach your maximum potential? How did Sara Williams go from aspiring sports agent to top dog at Alexander Shunnarah Trial Attorneys? Why does the legal industry still have a long way to go to be truly diverse? How can "being yourself" help you in front of a jury? Attorney and...
44. Horst Schulze — Excellence Wins: Become the Best in a World of Compromise 09.02.2021 49:16
"What is average? Average is the bottom of good and the top of bad. Why would you not make a decision to be truly excellent in your particular business?" - Horst Schulze Why should every business have a clearly defined vision? How can empowering your employees benefit your clients and you? What are the four cornerstones of a great company? How should you orient new staff to promote your values and...
43. John Ruhlin — Cut Through Noise, Increase Referrals, and Strengthen Retention 02.02.2021 55:06
"A gift isn't about you. A gift, by its very nature, if you want it to move somebody's heart, better be about the other frickin’ person." - John Ruhlin Why you need to throw everything you think you know about gifting out the window. How thoughtful gestures can foster profitable, long-term relationships. Why you should stop sending merchandise as gifts. How John's elaborate proposal landed him in...
42. Tucker Max — The Price of Fame 26.01.2021 55:06
"The outlets hated my guts. Hated me. It’s because I was unapologetically masculine. I rejected all kinds of all the stuff that became progressive woke-ism." - Tucker Max Why did Tucker Max step away from the limelight? How can introspection help you move forward? What is it about delegating control of your company to someone else that leads to growth? How did Tucker & his team create Scribe Media...
41. Dave Asprey — Becoming Bulletproof: Living Your Longest and Healthiest Life 19.01.2021 50:39
"I eventually spent more than a million dollars on hacking my own biology." - Dave Asprey How can fasting improve mental energy and clarity? Why does exercising with less fuel actually give you the best ROI? How did Bulletproof take Silicon Valley, Wall Street, and Hollywood by storm? Why should every leader focus on clearing their mental programming? The Father of Biohacking Dave Asprey is a Sili...
40. Jay Papasan — The ONE Thing 12.01.2021 56:31
"If you constantly cheat on time, there is a massive price that you will pay." - Jay Papasan Is multitasking a lie? What's the difference between a to-do list and a success list? Are willpower-based actions wasting your energy? What is the ONE BIG QUESTION whose answer will unlock your productivity? From Artist to Entrepreneur Jay Papasan is an executive, real estate expert, speaker, and best-sell...
39. Best of 2020 22.12.2020 1:33:29
Game changing attorneys are a rare breed, but we've been fortunate enough to hear insights from a number of incredible law firm owners right here on this podcast. This year we've pulled back the curtain on these market leaders — from how they think to how they lead to the decisions that got them to where they are today. They've shared their incredible stories and actionable advice, and they’ve dro...
38. Reza Torkzadeh — Leading a Client-Experience Driven Law Firm 15.12.2020 39:44
"You’ve got to definitely check your ego at the door — and you have to know when to hold them and know when to fold them." - Reza Torkzadeh Why do experience-led law firms have a competitive advantage? How did TorkLaw solve its toxic company culture? Why is data going to define the leading firms of the future? How did Reza Torkzadeh create a cutting-edge personal injury firm from the ground up? Re...
37. Judy Smith — Managing Crisis Like a Professional Fixer 08.12.2020 40:55
"To all the legal folks out there: the bar is higher for you guys now. There's more expected of you." - Judy Smith How did Judy Smith's career inspire the hit TV show Scandal? What does the new crisis management playbook look like? How did the Monica Lewinsky case shape Judy Smith's career? Why doesn't anyone care about sex scandals anymore? How should organizations share their social values in a...
36. Ryan Deiss — Truth Over Tactics: Marketing Strategies That Actually Work 01.12.2020 48:47
"Great marketing won’t fix a bad business. Great marketing will only accelerate the demise of a bad business." - Ryan Deiss How did Ryan Deiss go from being $250K in debt to digital marketing master? Why isn't creating an amazing product or service enough? Why doesn't Ryan Deiss care about your conversion rates? How can your firm get an edge when you're competing for the same clicks as everyone el...
35. Legal Legends LIVE 2.0 24.11.2020 1:11:31
2020 is going to go down in history as a year of challenge and adversity, and the legal industry is no different. But when the going gets tough, the legal legends get their heads in the game and come out swinging. In this special LIVE episode, we gathered together five market-dominating industry powerhouses to share first-hand accounts of how they rose to the top of highly competitive markets (and...
34. George Foreman III — The Fighter’s Mentality 17.11.2020 51:23
"You have to do things that other people aren't willing to do. When you go in that ring, you have to tell yourself: I may lose this fight, but not because I wasn't in condition." - George Foreman III How did years of training — and winning — hone George Foreman III's business clout? What does entrepreneurship have in common with stepping into the boxing ring? What did George Foreman III learn from...
33. Robert Bilott — Poisoned Water, Corporate Greed: The 20-Year Battle Against DuPont 10.11.2020 49:13
"There are fingerprints right back to those companies who made the chemicals knowing that they would be in our environment, knowing they would stay in our blood." - Robert Bilott What really happened in the DuPont chemical case? Where did Robert Bilott gain the diligence and endurance to withstand a 20 year fight? Why are chemical companies still not being held accountable for toxic materials? Wha...
32. Seth Godin — Putting Your Best Work Out Into the World 03.11.2020 47:27
"Go ahead and get as many Fs as you want, but you better have some As. Because nobody needs well-rounded. We need exceptional." - Seth Godin What is the “infinite game,” and why has Seth Godin spent his life playing it? Why does repeated failure set us up for success? What is the toxic scarcity mindset, and how can society escape it? How can a non-competitive mindset help your business? Seth Godin...
31. Grant Cardone — The 10X Mindset: Go Big or Go Bigger 27.10.2020 36:16
"The reason it was so important for me to pull that off is because that weekend you could hate my guts and you still had to take your hat off to me." - Grant Cardone How did Grant Cardone get Steve Harvey and Snoop Dogg in one place on Super Bowl weekend? Why is cash flow — and not cash — king? How can you 10X your life to experience stratospheric levels of growth? What does going big mean when yo...
30. Morris Bart — One Call, That’s All: A Long-Term Commitment to Legal Advertising 20.10.2020 44:09
"After 40 years of advertising, the ads that lawyers are making still suck." - Morris Bart Is legal advertising about best practices, or does Morris Bart have a sixth sense? Do you really need to spend millions to get leads from TV ads? How did Morris Bart write the genius “One Call, That's All” slogan? What one aspect of his firm will Morris Bart never let go of? Morris Bart: Legal Marketing Pion...
29. Billy Gene Shaw — Entertain, Educate, Execute: How to Dominate on Social Media 13.10.2020 50:26
"Our ads are probably seen 1 to 3 million times a day. That's how many people I get to be in front of." - Billy Gene Shaw How did Billy Gene become one of digital marketing's most prominent voices? Why does Billy say speed trumps quality when it comes to content? Which marketing hacks will get more eyeballs on your law firm's ads? Why do entertaining ads make the big bucks these days? Billy Gene’s...
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