The Future Report

Our Trends of 2024 tell a story of shifting perceptions, technological innovation, generational changes, and ultimately the unfolding future. In today's episode, our guest host, Holly Schaaf, sits down with social researcher and Future Report host, Ashley Fell, to explore two of our top trends for 2024 - community redefined and the grandparent economy.

For decades, charities have been making an impact and caring for those in need. The operating environment for organisations, however, is increasingly complex. Organisations are navigating technological change, tightening regulations and reporting, demographic and generational change, as well as rising cost-of-living pressures, which are altering the giving landscape. Understanding the psyche of do...

In today's episode, our guest host, Holly Schaaf, sits down with social researcher and Future Report host, Ashley Fell, to discuss some reflections on their recent trip to the U.S.A., particularly surrounding conferences post-pandemic and the ever-growing recognition of Generation Alpha's impacts.

Our team at McCrindle have formulated some predictions around the top trends set to shape the year ahead. From demographic changes to economic trends, technological transformations and generational insights. In today's episode, our host, Ashley Fell, sits down with McCrindle’s Director of Strategy, Grant Dusting, to unpack two trends in particular - real environment and the growth reckoning.

As we look ahead to 2024, we have formulated some predictions around the top trends set to shape the year ahead. From demographic changes to economic trends, technological transformations and generational insights. In today's episode, our host, Ashley Fell, sits down with McCrindle’s Director of Strategy, Grant Dusting, to discuss four of these fresh insights.

In an era defined by rapid technological advancements and global shifts, conferences and gatherings are undergoing significant transformations. From changing audience dynamics to the integration of human-centric technology, the future of conferences and events is marked by innovation, inclusivity, and purpose. In this episode our host, Ashley Fell, sits down with Mark McCrindle to explore the key...

In 2024, the world of work is undergoing a profound transformation, with businesses grappling with the intricate balance of hybrid work, remote setups, and traditional office routines. It's not just about the logistics anymore; it's about the profound implications of where we choose to work. In today's episode, our host, Ashley Fell, sits down with social researcher, Mark McCrindle, to...

As 2023 draws to a close, it’s worth taking the time to reflect on the year that has been. From demographic changes to social trends, consumer shifts, and technology trends. In today’s episode, our host, Ashley Fell, sits down with McCrindle's Managing Director, Sophie Renton, to reflect on the year that was 2023.

Consumers today want to have a positive impact with their money and purchases. So, how does this translate to behaviour, especially when it comes to fashion? In today’s episode, our host, Ashley Fell, sits down with McCrindle's Research Strategist, Jason Authers, to unravel the complex relationship Australians have with ethical fashion, as highlighted in the Baptist World Aid Australian Ethica...

Since the pandemic, we have entered a new world of work. Many people, whose place of employment permit it, now work in a hybrid model – a mix of time spent in the workplace and remotely or at home. While the hybrid model has many benefits, a recent study of ours has unveiled some of the interesting trends that have emerged from it. In today's episode, our host, Ashley Fell, sits down with McCr...

Workplace tenure, or how long someone stays in a workplace, is a big issue for leaders today. Especially because the average tenure of an Australian worker currently sits at around 2 years and 9 months. However, not all of us fit into these statistics! In today's episode, our podcast producer, Holly Schaaf, sits down with social researcher and Future Report host, Ashley Fell, to delve into her...

Here at McCrindle, we often describe ourselves as social researchers. This area of work can be defined as a field that offers a unique lens into understanding human behaviour, societal trends, and the dynamics that shape our communities. In today's episode, our host, Ashley Fell, sits down with McCrindle’s Research Lead, Steph Razey, to discuss her reflections and experiences gathered from yea...

In an era marked by rising education costs and growing concerns about the financial stability of future generations, grandparents are emerging as crucial pillars of support. While their commitment to their grandchildren's education is unwavering, a recent study that we conducted for the Futurity Investment Group has unearthed fascinating insights into the financial aspects of this support syst...

Our world is experiencing the biggest generational change since the birth of the Post-war Baby Boomers.  In today’s workforce, we have the Baby Boomers, Generation X, Generation Y and Generation Z all mixing. It is critical to understand the attitudes, values and expectations of the diverse generations. In today's episode, our host, Ashley Fell, sits down with McCrindle’s Managing Director, So...

Generation Alpha describes the current generation of children born since 2010. With over 2.8 million births worldwide every week, they are projected to become the largest generation in history, surpassing two billion by 2025. Generation Alpha already holds considerable brand influence and purchasing power. They shape the social media landscape, influence popular culture, and drive consumer trends....

In the realm of modern workforce dynamics, understanding how employees engage with self-learning, feedback, and professional development is paramount for fostering a thriving workplace culture. Each generation have a nuanced approach to work with distinct approaches they take towards these integral aspects of their careers. In recent times, Gen Z has been accused of needing constant validation fro...

Generation Y, also known as the Millennials, are a generation who have chosen differently when it comes to traditional life markers by delaying marriage, children, and the purchasing of their first home. This generation are currently in their family forming years, now pursuing leadership roles. They are the parents of Generation Alpha, and are a highly innovative, technological, and social generat...

Generation X describes those born between 1965 and 1979, which currently places them in their early forties to mid-fifties. They witnessed the introduction of computers in schools and homes, becoming the first generation to experience working parents and higher rates of divorce. Termed the “latch-key kids” and the “home alone generation,” they developed independence, flexibility, and a peer-orient...

Today’s Baby Boomers are the ultimate ‘downagers'; redefining expectations of their life stage, and reinventing retirement. They are buying and selling property later in life and remaining active in the workforce later than ever before. This is all a response to the improved life and health realities – otherwise known as the longevity boom. In today's episode, our host, Ashley Fell, sits d...

Those tasked with the important job of parenting Generation Alpha are likely to be those of Generations X and Y. While most Baby Boomers were shaped in households where fewer mums worked outside the home, today the majority of parents are two-income earning. Along with the massive increase in the proportion of mums working full-time, expectations towards fathers have also changed, as many have bec...

Gathering together remains an important part of the cultural makeup of Australia. However, the place in which community is found has evolved. When you think about where the heart of the community is for you, maybe it is the local park or sports ground, perhaps it’s a cafe, or even the local shopping centre. In the wake of the pandemic, the way communities come together has evolved, reshaping the s...

Here at McCrindle, we believe data tells a story. While we work with numbers and statistics on a daily basis, we are also acutely aware that these numbers represent people’s beliefs, opinions, and values. They paint a picture of the varying sentiments across people groups, and can help guide strategic thinking. One way that statistics and stories can add real value is to a company’s public relatio...

Welcome back to another season of The Future Report podcast! To kick this one off, we’re delving into two topics that we’ve conducted some recent research on, both of which reveal a lot about our society - tattoos and coffee. Our host, Ashley Fell, sits down with McCrindle’s Managing Director, Sophie Renton, to discuss these fun and interesting findings.

Obtaining a quality education is incredibly valuable. Not only does education equip us with knowledge, it equips us with friendships, opportunities for to develop leadership qualities, ways to contribute, and most importantly, the ability to learn. But, how much of a financial impact does providing a quality education have? This was the purpose of the research we conducted on behalf of Futurity In...

How important do you think statistics are? We, of course, believe that they are incredibly important - but perhaps not everyone feels the same way. However, research, numbers, and statistics do have the opportunity to effect real change. Why? Because behind the statistics are real people and their stories. And stories are powerful. In today's episode, our host, Ashley Fell, sits down with soci...