The Future Report

Although we are futurists, we do think it’s wise to look back at the past, for context and helpful insights about what might lie ahead. As 2024 draws to a close, we are going to reflect on the year that has been. In this final episode of season 13 and of the year, our host, Ashley Fell, sits down with McCrindle’s Managing Director, Sophie Renton, to discuss some of the memorable things we’ve lived...

As we approach the middle of this decade, the world continues to evolve at an unprecedented pace, shaped by demographic, economic, and social shifts. An understanding of the transformative trends set to shape 2025 is essential. Why? Because the future of an organisation rests in its relevance and innovation. That is why, every year at McCrindle, we release our predictions for the trends set to sha...

How often do you get distracted by your digital device? Do you feel like you spend too much time on social media? Do you wish it had never been invented? We are in a unique era where society is now questioning technology and taking steps to reduce its impact on their life. In today's episode, our host, Ashley Fell, sits down with McCrindle’s Managing Director, Sophie Renton, to investigate this to...

In recent years, we have witnessed the greatest transformation to work in a century. The rapid rise of AI and machine learning, as well as the shift towards hybrid work, and redefined employee expectations, have all reshaped the world of work, and in turn the role of Human Resources (HR) leaders. Organisations are increasingly looking to these HR leaders to inform strategy, recognising that the al...

A futurist can be described as someone who studies the future and makes predictions about it based on current trends. As you can imagine, it’s a fascinating profession to be in, and one that we love to explore. In today's episode, our host, Ashley Fell, sits down with McCrindle’s Principal and futurist himself, Mark McCrindle, to discuss the behaviours of a great futurist.

Consumers today are different to that of the past. They have different expectations, different values, and subsequently, different expectations of the brands they engage with. Thus, if companies want to connect with current and future consumers, they need to do things a little differently. In today's episode, our podcast producer, Holly Schaaf, sits down with podcast host and social researcher, As...

Younger Australians, particularly Gen Z and Gen Y, are optimistic about their future financial prospects. Yet some of our latest research reveals that financial anxiety remains prevalent, especially among Gen Z, who report worrying about their finances more than any other generation. Although this is true, many younger Australians are still taking proactive steps toward financial freedom, investin...

Welcome back to another season of The Future Report podcast! Last week, Mark McCrindle and Ashley Fell had the pleasure of speaking at the second iteration of SXSW in Sydney - a conference for global creative professionals seeking future industry trends and adventurous new ways of thinking. In today's episode, our podcast producer, Holly Schaaf, sits down with our host, Ashley Fell, to discuss McC...

You might think that Baby Boomers and Generation Z are worlds apart in their work ethic and values, but our latest research challenges those assumptions, revealing surprising similarities and debunking some common stereotypes. In this final episode of season 12, our host, Ashley Fell, sits down with McCrindle's Managing Director, Sophie Renton, to explore how each generation approaches work, w...

By 2025, Generation Alpha will become the largest generation. Shaped in a digital and virtual world, they are certainly different to previous generations. But how are they viewed among the other cohorts? This was the focus of one of our latest insights reports. In today's episode, our podcast producer, Holly Schaaf, sits down with McCrindle's Director of Advisory and Future Report host, As...

In today's fast-evolving workplace, the convergence of multiple generations brings forth a tapestry of perspectives, experiences, and approaches that profoundly shape organisational culture. That’s why we have made this the focus of our latest research report - Cultivating Healthy Intergenerational Teams. Through this research, we have uncovered not just the challenges but also the opportuniti...

When you think of parents today, which generation do you picture? And how are current parents parenting differently to those of the past? In today's episode, our podcast producer, Holly Schaaf, sits down with McCrindle's Director of Advisory and Future Report host, Ashley Fell, to discuss these insights.

Generation Z describes those born between the years of 1995 and 2009. That places them in their late teens and twenties, today. Like the generations before them, they have unique fashions, music and trends that define them. This emerging generation can feel like a bit of an enigma to some people, which is why we have decided to check in with Gen Z again. In today's episode, our host, Ashley Fe...

At the beginning of each year, we formulate a series of trends, spanning categories like demographic, economic, generational, and technological, that we think will shape the year ahead. As we have reached the middle of 2024, we thought it would be worth taking a look back to check in on some of these trends, and how these have played out. In today's episode, our host, Ashley Fell, sits down wi...

You might have heard it said that Australia has an ageing population, which is the growth in the number and proportion of older people. Australia isn’t unique in the sense that many other countries are also facing this trend. Nonetheless, it has some big implications for society, healthcare, and the economy. In today's episode, our host, Ashley Fell, sits down with McCrindle’s founder, and ren...

Welcome back for Season 12 of The Future Report podcast! The Paris 2024 Olympics is just around the corner, and so our team at McCrindle decided to investigate how Australians plan on engaging with this year’s Olympics. We asked questions like; Will they be watching? What sports are they most interested in turning in to? Will they be watching alone or with others? In today's episode, our host,...

The waves of change impacting the education sector are perhaps unparalleled. There are the demographic trends of new generations entering the classroom, combined with the challenges of attracting and retaining younger staff amidst an ageing of the profession. Added to this are technological transformations, social changes, funding challenges and global influences. In today's episode, our host,...

Generation Alpha are growing up in more technologically integrated times than any generation before them. While it is inevitable that they will engage with screens in the future, parents today are delaying their children’s engagement with devices and setting up social media accounts. In today's episode, our host, Ashley Fell, sits down with McCrindle's Media Research Specialist, Anna Colth...

Schools are not just buildings where students come to learn - they can be important places for connection and belonging. But what exactly is the role of schools within the larger community? And how do all stakeholders contribute to creating a nurturing environment for our students? In today's episode, our host, Ashley Fell, sits down with McCrindle's Managing Director, Sophie Renton, to un...

Growing up in technologically integrated times brings both benefits and challenges - particularly for parents raising this generation. Our latest McCrindle Insights report delves into the perspective of Gen Alpha parents as they seek to raise Gen Alpha in today's age. In today's episode, our host, Ashley Fell, sits down with research executive at McCrindle and author of this report, Abby D...

The year 2025 marks not only the middle of the 2020s as a decade, but the beginning of a whole new generation of people. That’s right - from 2025 we will welcome Generation Beta into the world. Although people of this generation haven’t even been born yet, we can predict some things about them based on the context that will surround them. In today's episode, our host, Ashley Fell, sits down wi...

It is not uncommon for people to fear public speaking. Yet it is an important skill to hone. In today's episode, our podcast producer, Holly Schaaf, sits down with podcast host and professional speaker, Ashley Fell, as she shares some of her top public speaking tips.

At McCrindle, we are fascinated by people, including how they live, work, shop and engage with the world around them. One data set that reveals a lot about the living aspect is the RLB Crane Index, as it tells us a fair bit about where people live, why they choose to live in the places they do and a look into where growth areas are. In today's episode, our host, Ashley Fell, sits down with McC...

Welcome back to another season of The Future Report podcast! At McCrindle, we love to talk about people in generations. Every time we conduct a study, it is the first place we go to see differences in responses. We believe in it. However, we also think it is important to consider the downsides or challenges of categorising individuals into generations. In today's episode, our host, Ashley Fell...

The not-for-profit sector is a vital part of our communities. They support those in need, serve communities and shape nations. In today's episode, our host, Ashley Fell, sits down with social researcher and McCrindle's Managing Director, Sophie Renton, to discuss the insights from our latest not-for-profit report, exploring how, where, and why people give to charities.