Rick Smith
The Future of Selling
The Future of Selling is the go-to podcast for sales professionals looking to sharpen their skills and stay ahead in the competitive world of B2B sales. Each episode features expert interviews, real-world case studies, and actionable tips to help you navigate the complex B2B buyer's journey. Whether you're dealing with long sales cycles, multiple decision-makers, or rapidly changing technologies, we’ve got you covered. Tune in to discover the latest trends, best practices, and proven strategies for closing more deals and building lasting relationships in the B2B space. Perfect for sales leader...
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Episodes
JOLT Your Sales Strategy: Mindset Habits from Larry Long Jr. | TFOS 27 25.12.2025 55:33
What if your mindset was the biggest thing holding your sales team back? In this high-energy episode of The Future of Selling, Rick Smith sits down with Larry Long Jr. — speaker, author of JOLT, and “Chief Energy Officer” at LLJR Enterprises — to talk about how intentionality, mindset, and daily discipline shape not just sales results, but your entire life. Larry shares how he went from SaaS sales...
5 Daily Habits That Make Sales Leaders Truly Great | TFOS 26 02.12.2025 51:29
What happens when a seasoned sales leader hits pause on a decades-long career to reflect, reset, and rethink leadership? In this episode, Rick Smith sits down with Rob Beattie, former Head of Sales Acceleration at ModMed and longtime sales executive at Thomson Reuters, to talk about building high-performance cultures through discipline, empathy, and daily habits that actually work. Rob shares his...
Coaching Strategies That Build Top Sales Performers | TFOS 25 18.11.2025 51:09
In this episode of The Future of Selling, Rick Smith sits down with Kristie Jones, startup sales coach, author of Selling Your Way In, and creator of “Kristie-isms.” Kristie shares how she helps early-stage SaaS founders scale from founder-led selling to real revenue teams and why most reps fail not from lack of training, but from lack of discipline. She breaks down how to spot top 10% performers,...
How to Stay Human in Sales Enablement’s AI Era | TFOS 24 04.11.2025 27:12
In this episode of The Future of Selling, host Rick Smith continues his conversation with Roderick Jefferson—bestselling author of Sales Enablement 3.0—to explore how AI, coaching, and culture are reshaping modern sales. Roderick lays out the evolution of enablement, the rise of “Sales 3.0,” and why the best leaders today combine IQ, EQ, and AI. He shares six practical ways AI is transforming sale...
How a Near-Fatal Stroke Redefined His Life and Leadership | TFOS E23 21.10.2025 22:50
In this episode of The Future of Selling, host Rick Smith talks with Roderick Jefferson, bestselling author of Sales Enablement 3.0 and the upcoming Stroke of Success. Roderick shares how a near-fatal stroke transformed his outlook on leadership, success, and life itself. He opens up about rebuilding from zero—physically, mentally, and professionally—and the four principles that now guide everythi...
Target Fewer, Win Bigger: The Strategic Account Method | TFOS E22 30.09.2025 43:51
If your “ABM” is just targeted demand gen, you’re leaving revenue on the table. Kristina Jaramillo breaks down a true account-based approach—a cross-functional, revenue-owned motion that prioritizes stage progression, win rates, deal size, expansion, and churn reduction. We cover building predictive ICPs (beyond revenue/headcount), crafting 1:1 content that speaks to a “party of one,” aligning sal...
Resting Business Face and Other Virtual Sales Traps | TFOS E21 16.09.2025 46:06
In this episode of The Future of Selling, host Rick Smith sits down with Julie Hansen—actor-turned-sales pro, coach, and author of Look Me in the Eye, Act Like a Sales Pro, and Sales Presentations for Dummies. Julie breaks down the specific, learnable on-camera behaviors that increase credibility, engagement, and executive presence in Zoom/Teams meetings, sales demos, and leadership presentations....
How AI Orchestration Helps Companies Win Customers | TFOS E20 02.09.2025 45:54
If every rep had a digital coworker to prep calls, update CRM, and draft perfect follow-ups—what would your team do with the time back? Robert Henderson (Head of Revenue, AskElephant) breaks down AI orchestration for sales & CS, why “proactive AI” beats prompt-and-pray, and how leaders can coach in near-real-time. What you’ll learn: What an AI orchestration platform actually does for sellers,...
How Salespeople Can Thrive in an AI Era | TFOS E19 12.08.2025 43:10
In this episode of The Future of Selling, host Rick Smith is joined by Michael Gallagher, founder of the Stevie Awards and co-founder of two AI-driven companies: Reqsy and ImageShield. Michael shares why recognition matters more than ever in an AI-powered world, how storytelling is the key to standing out, and why building your personal brand is crucial—especially for early-career sales profession...
From Cold Calls to Creativity: The Future of Outreach | TFOS E18 29.07.2025 51:32
Cold outreach is broken—and this founder has a plan to fix it. In this episode of The Future of Selling, we explore what happens when you stop spamming inboxes and start respecting your prospects. Our guest is Ryan O'Hara, founder of Pitchfire, a paid-prospecting platform that flips traditional sales outreach on its head. Instead of begging for time, reps pay for responses—and it’s working. With r...
The Evolution of Sales in a Post-COVID World | TFOS E17 15.07.2025 45:07
In this episode of The Future of Selling Podcast, host Rick Smith sits down with Shannon Schaul, founder and principal of SKS Advisory, to explore how sales has fundamentally changed since the pandemic, and what leaders must do to adapt. Shannon brings a unique perspective from years of building go-to-market strategies for growth-stage, mission-driven companies. From empathy-driven selling to the...
Why Sales Handoffs Matter More Than You Think | TFOS E16 24.06.2025 45:57
When a deal closes, the real work begins—but only if sales and client success are aligned. In this episode of The Future of Selling, host Rick Smith sits down with award-winning client success leader Erica Newell to explore the underestimated power of a well-executed sales handoff. Erica brings wisdom from years of customer success leadership, sharing why bad handoffs lead to churn, how “turf anxi...
Selling from the Inside Out: Consciousness, Integrity & Real Results | TFOS E15 10.06.2025 54:56
What if the key to scaling your company wasn’t a new strategy, but a new way of being ? In this provocative and insightful episode, executive coach and sales transformation architect Townsend Wardlaw joins us to unpack why consciousness, not just systems or hustle, is the most powerful growth lever a founder can use. From his bold take on integrity and mindset to the hidden meaning behind "yes" a...
Scaling Sales Through Coaching, Gamification, and Trust | TFOS E14 27.05.2025 46:53
In this episode, Rick talks discusses the evolving landscape of sales enablement with Brian Trautschold, co-founder of Ambition , a leading sales performance management platform. Brian shares his entrepreneurial journey—from coffee runs and copy machines at UBS to co-founding multiple startups and building Ambition into a company that transforms sales teams through coaching, gamification, and trus...
Authenticity Is the New Marketing Strategy – Here's Why | TFOS E13 13.05.2025 47:04
In this high-energy and deeply insightful episode, Rick sits down with Amanda Rubin, Chief Revenue Officer at Wildfire and former EVP of Growth at Enthusiast Gaming. Together, they explore how authenticity is reshaping modern marketing, particularly through Amanda’s groundbreaking work connecting brands with communities on Discord. Amanda explains how Wildfire is helping brands authentically integ...
The Future of Sales Teams: Process, People and the Power of AI | TFOS E12 29.04.2025 46:51
Unlock the secrets to building high-performing sales teams and staying ahead of the curve! In this episode of The Future of Selling, host Rick Smith welcomes Phil Hernandez, Global VP of Sales at Taskus, to discuss what it takes to lead winning teams in today's evolving sales landscape. Phil shares practical insights from his 20+ years of experience — from creating strong sales cultures and develo...
The Revenue Engine Framework: Volume, Value and Velocity Explained | TFOS E11 15.04.2025 45:24
In this episode of The Future of Selling, Rick Smith sits down with Kara Smith Brown—CEO and Founder of LeadCoverage, Ironman triathlete, and author of The Revenue Engine. Kara shares her no-fluff, practical framework for aligning marketing with business outcomes by measuring volume, value, and velocity. They dive deep into: Why most marketing-sourced data falls flat in the boardroom How to truly...
Decentralized Talent: The Future of Sales Teams | TFOS E10 01.04.2025 37:05
In this episode of The Future of Selling, host Rick Smith dives into one of the most disruptive shifts shaping sales organizations today: Decentralized Talent (or "DeTal"). Joined by Conquer's Chief Revenue Officer Jim Trimarco (JT) and Chief Financial Officer Demian Costa, the conversation unpacks how companies are rethinking sales staffing, team structure, and global scalability. From JT’s deep...
Sales Enablement 101: Simplify, Align, and Win More Deals | TFOS E9 18.03.2025 41:53
In this episode of The Future of Selling podcast, host Rick Smith sits down with Andrew "AD" D’Agostino , a sales enablement leader with deep expertise in aligning teams, simplifying processes, and driving revenue growth. With over 14 years of experience , AD has navigated the startup journey, scaled revenue to $50M, led through 10+ acquisitions , and now plays a critical role in sales enablement...
From Good to Great: How Mentorship Transforms Sales Teams | TFOS E8 04.03.2025 43:14
🚀 What makes a great mentor? How is mentorship different from coaching? And how can sales leaders build a culture of mentorship that drives long-term success? In this episode of The Future of Selling , host Rick Smith sits down with Brian Kludas , a sales enablement and leadership expert, to discuss the transformative power of mentorship in the sales industry. 🔹 What You’ll Learn in This Episode...
The Truth About Why You're Losing Deals | TFOS E7 18.02.2025 35:07
Why do deals really fall through? It’s not always about price or features—there’s often a deeper reason. In this episode of The Future of Selling , host Rick Smith sits down with Ron Carson , CEO of Thirdside and an expert in B2B marketing and Win/Loss analysis. 🔎 Key Takeaways from this Episode: ✅ The #1 reason sales teams lose deals (Hint: it’s not price!) ✅ Why sales discovery is more critic...
Why Most B2B Sales Processes Fail and How to Fix Yours Fast | TFOS E6 04.02.2025 40:29
🎙️ Future of Selling Podcast – Episode: Fixing Your B2B Sales Process with Jim Trimarco 📢 Welcome to the Future of Selling Podcast! Hosted by Rick Smith, Chief Customer Officer at Conquer, this podcast dives into the latest trends, challenges, and innovations in B2B sales. Whether you’re a sales leader, account manager, or founder, we bring you real-world strategies to navigate the evolving sales...
Women Are A Sales Team's Secret Weapon | TFOS E5 09.12.2024 36:20
Join Rick Smith, Chief Customer Officer at Conquer, as he sits down with Elizabeth Richardson—a seasoned B2B sales professional and a proud SMU alum—to dive deep into the power of women in sales and the unique qualities they bring to the table. 🌟 Key Highlights: ✨ Why women are outperforming men in sales roles. ✨ Breaking barriers: Overcoming underrepresentation in sales leadership. ✨ Work-lif...
Mastering the Art of Sales Communication | TFOS E4 26.11.2024 49:48
🎙️ Welcome back to The Future of Selling Podcast! 🎙️ In this episode, host Rick Smith , Chief Customer Officer at Conquer, sits down with Andy Smith , Senior Vice President of Sales at Talk Me Up, to explore the evolving landscape of sales communication. From leveraging AI for best-in-class communication skills to practical strategies for improving empathy, confidence, and engagement, this episode...
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