Adam Fridman

The Future of People Initiatives

Business EN ↓ 84 episodes

What is a People Initiative? Any activity by the organization that is designed to activate its people toward a goal. Growth. Innovation. Retention. Customer service. Operational excellence. But how do we get through the noise? Avalanche of notifications. Stress. Anxiety. We are overwhelmed. Is it time for People Leaders to think like marketers? Let's ask authors, speakers & practitioners what is The Future of People Initiatives. To learn about Adam Fridman:https://www.amazon.com/Science-Story-Brand-Reflection-Culture/dp/0999876503https://www.inc.com/author/adam-fridmanhttps://www.linkedin.com/...

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Author

Adam Fridman

Episodes

Why should we connect employees to strategy? 03.01.2024 46:59

Laura MacKinnon, Chief People Officer at Clari. Learn more about Laura: https://www.linkedin.com/in/tolauramackinnon/

Should We Rethink HR? 03.01.2024 40:55

To learn more about Yasmeen Duncan, Chief People Officer @ Magnolia Bakery: https://www.linkedin.com/in/yasmeenduncan/ Excerpt from the episode: "Absolutely. I mean, initially, when you hear marketing, everyone knows that marketing is trying to get the external customer excited, and engaged to purchase a product or whatever it is that they're trying to sell. But what happens to the internal employ...

What is the North Star for HR? 03.01.2024 48:00

To learn more about Northwell Health: https://www.northwell.edu/about-northwell . To learn more about Maxine: https://www.linkedin.com/in/maxinecarrington/ . To learn more about Tom: https://www.linkedin.com/in/tomsclafani/ . #employeeengagement #employeeexperience #marketingmindset #hrmarketing #hrinnovation #hr

How do we anticipate the needs of employees? 03.01.2024 45:24

Embarking on the journey of establishing a brand team? This video dives deep into the foundational steps and strategies essential for creating a powerhouse brand team from the ground up. Whether you're a startup or an established business, get insights on team structure, communication, and the importance of aligning with both internal and external branding goals. 🔹 Key Takeaways: Laying the groun...

The Lost Audience? 03.01.2024 55:29

2+ Years, 70 Innovators, 4 Authors, 264 pages... "The Lost Audience" Adopting A Marketing Mindset To The Employee Experience Exec VIP Draft: https://www.fofpi.com/book . The average person spends 1/3 of their life at work. That is 90,000 hours of time. Regardless of title or tenure, when it comes to our careers we all desire one thing. Joy. ❤️ Yes, joy. Without joy, $$$ is hollow, titles have less...

How do you start a Brand Team? 03.01.2024 42:45

Launching a brand team can be a daunting task, but with the right guidance, it becomes an exciting journey. Dive in with us in this podcast episode as we break down the steps, strategies, and insights on initiating a brand team that caters to both internal and external audiences. From cultivating a strong brand culture internally to ensuring consistent messaging externally, we've got you covered!...

What is a perfect campaign to improve remote collaboration? 03.01.2024 47:07

🎥 In today's episode, we dive deep into the concept of a 'perfect' campaign for enhancing remote collaboration. 🌐 As more teams shift to remote work, understanding how to efficiently collaborate from a distance is essential. Join us as we break down the essential elements, tools, and strategies you can employ to make remote work feel like you're all in the same room. 🚀 Learn more about Aaron Wa...

Is it possible to unify all audiences under one team? 19.10.2023 44:39

Season 2 Ep. 43

How do we anticipate the needs of employees? 19.10.2023 45:24

Season 2 Ep. 42

How do you start a Brand Team? 19.10.2023 42:45

Season 2 Ep. 41

What is a perfect campaign to improve remote collaboration? 17.10.2023 47:07

Season 2 Episode 40

How do we market benefits? 09.10.2023 48:13

Season 2 Ep 39 Join the dynamic conversation between Amos Hunter and Adam as they unravel the intricacies of benefits marketing and its pivotal role in transforming the employee experience. From innovative campaigns to the integration of technology, Amos shares valuable insights on navigating the ever-evolving landscape of internal communications. Discover why leveraging middle managers and surpri...

How do we create a campaign leading to 80% attendance? 02.10.2023 34:53

Season 2 Episode 38

How do you convince execs to adopt marketing in HR? 02.10.2023 42:33

Season 2 Episode 37

How do we improve organizational health? 02.10.2023 43:06

Season 2 Episode 35

What do spicy chicken wings have to do with an executive update? 02.10.2023 42:48

Season 2 Episode 36

How do we apply a marketing mindset to corporate culture? 02.10.2023 43:34

Season 2 Episode 33

How do we segment internal audiences? 02.10.2023 30:31

Season 2 Episode 34