Rosemary Brisco

The Future of Content Discovery: Preparing Marketers for the Next Wave

Business EN ↓ 6 episodes

The Future of Content Discovery: Preparing Marketers for the Next WaveSearch is changing—fast. AI is rewriting the rules of visibility, and marketers who don't adapt will fall behind. In this episode, you'll get a clear, tactical playbook for making your content AI-ready. Whether you're part of a content team or a solo strategist, you'll learn how to:🔍 NAVIGATE THE AI CONTENT REVOLUTION• Understand how AI search and LLMs evaluate content• See why traditional SEO is no longer enough• Discover what drives visibility in the AI era⚙️ MAKE YOUR CONTENT AI-READY• Apply schema markup and metadata th...

Author

Rosemary Brisco

Episodes

Unlock the Power of AI Summarization Boost Productivity in 30 Minutes! ToTheWeb 01.12.2025 35:23

AI summarization tools can significantly reduce work time for daily tasks. Key uses include condensing reports, market intelligence, and summarizing meeting notes. AI helps analyze complex data, review contracts, and generate detailed customer personas. Advanced prompting techniques, like custom instructions, ensure consistent and accurate AI output. Summarization is vital for content repurposing...

Supercharge Your Startup's Marketing with Gen AI Strategies | ToTheWeb 01.12.2025 38:06

Learn how AI integration drives significant growth and productivity for startups. Explore AI-powered strategies for competitive analysis and customer-driven market research. Discover how to use AI for content creation, messaging, and customized pitch decks. Understand the essential limitations of AI tools and the need for human review. Master advanced prompting techniques like Chain-of-Thought for...

Driving AI Competency → Actionable Marketing for Entrepreneurs | Stanford Alumni 22.10.2025 1:10:33

Discover how to immediately integrate generative AI into your business for measurable growth and productivity. In this detailed episode, AI consultant Rosemary Brisco and Creative Director Jim Rodgers share dozens of actionable use cases, moving beyond theory to practical application. Learn the critical limitations of AI, and master advanced techniques like Chain of Thought prompting and Custom I...

GEO: The Essential Guide to LLM Content Discovery | Beyond SEO with ToTheWeb 15.10.2025 54:09

In this video, we'll explore the practical implementation of Generative Engine Optimization (GEO) strategies to ensure your content performs in an AI-first landscape. The rise of AI is fundamentally changing search, introducing a new frontier: Generative Engine Optimization (GEO). This evolution goes beyond traditional SEO, requiring a fresh approach to how we create and optimize content for disco...

From Google to ChatGPT: The Shift That's Stealing Your Traffic | ToTheWeb 15.10.2025 42:22

𝗜𝗻 𝘁𝗵𝗶𝘀 𝘀𝗲𝘀𝘀𝗶𝗼𝗻, 𝗥𝗼𝘀𝗲𝗺𝗮𝗿𝘆 𝗕𝗿𝗶𝘀𝗰𝗼 from ToTheWeb 𝗯𝗿𝗲𝗮𝗸𝘀 𝗱𝗼𝘄𝗻 𝗵𝗼𝘄 𝗔𝗜-𝗱𝗿𝗶𝘃𝗲𝗻 𝘀𝗲𝗮𝗿𝗰𝗵 𝗶𝘀 𝗿𝗲𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗼𝗻𝗹𝗶𝗻𝗲 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆—𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝗶𝘁 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗿𝗲𝘃𝗲𝗮𝗹𝘀 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. We'll share Google Analytics data from multiple companies to highlight current traffic trends. ► 𝗧𝗵𝗲 𝗔𝗜 𝗦𝗲𝗮𝗿𝗰𝗵 𝗦𝗵𝗮𝗸𝗲-𝗨𝗽 Traditional SEO is losing ground. Keywords are no longer the key driver. Web traffic to major publishers—like The Washing...

The Agentic Web: How AI Agents Are Reshaping the B2B Buyer's Journey 14.10.2025 52:30

The End of the Human Buyer: How AI Agents Are Rewriting B2B Commerce Your website is dying. Not slowly—right now. While you've been optimizing landing pages, 92% of buyers already have a vendor shortlist before they begin formal research — and it's not happening on your website. It's happening in ChatGPT conversations and AI-powered tools your analytics will never see. This expert panel dives int...