The Fully Booked Therapist Podcast w/Heather Hammell. Business coaching for hands-on therapists who are done underearning.

So we know that MFR therapy is one-on-one, hands-on treatments sessions during which therapists use a multitude of Myofascial Release techniques and movement therapy to assist their patients with pain relief. Right? This was definitely the case pre-COVID. Once COVID happened, the pandemic caused global adoption of stay-at-home mandates in an effort to curb the viral spread. This lockdown has had a...

Today I am bringing you an awesome topic that will be sure to help you in all areas of your life. I am joined today by my friend and colleague, Life and Business Coach, Meg Gluckman and we will be going in the weeds with the amazing tool created by Brooke Castillo known as The Model. The Model is a tool that we use to better understand our thoughts, how our brain works, and to understand the resul...

Welcome back to the podcast. Today I have a very fun guest for you. Her name is Alycia James. She is a Spiritual Life Coach who specializes in inner child work where she guides you into the subconscious mind, and pulls out and gently let go of the beliefs that are no longer serving us as we are ready to expand and move into the next level of being. I have personally been coached by her and it was...

When we find ourselves saying yes when we mean no, we are essentially saying no to ourselves and giving our personal power away. Every time we continue on this pleasing path, we are ultimately trying to control other people's thoughts and feelings. Most of the time we say Yes when we mean No to avoid the feeling that we might hurt someone’s feelings or cause disappointment. We don’t have any contr...

You may have heard me say before that there really are plenty of bodies for everyone and as MFR Therapists we are really not in competition with each other. The more support that we can give to each other, the faster our community can grow so that we can help more people live pain-free lives. This is why I love this idea of Therapists Supporting Therapists. So what does this look like? Listen in a...

Have you ever felt like you don’t belong? Like your friends or colleagues are going to discover you’re a fraud, and you don’t actually deserve your accomplishments? These feelings are known as impostor syndrome. Imposter syndrome is loosely defined as doubting your abilities and feeling like a fraud. It disproportionately affects high-achieving people, who find it difficult to accept their accompl...

In this episode, you will meet Rob Crampton. Rob is an MFR Coach and my private client. After operating his business for 8 years, Rob was not convinced that he had built his business in a way that was intentional, manageable, and profitable. He was on a mission to finally design the life he wanted and begin to earn the money he knew was possible. And that's where I come in. Through coaching I was...

One difference between MFR businesses that grow and those that don’t is client retention. Just because customers leave you a positive review doesn't mean they'll return for another round of treatment. It takes effort to earn their business. The more clients that you can keep and continue to treat, the more likely you are to achieve your business goals. Over time, repeat customers can become a stea...

Do you feel like getting booked out is a total dream, that it only happens to some entrepreneurs who had somehow lucked out in terms of their marketing? Well, if you have that belief, I’m here to tell you that it actually isn’t as difficult as what you think.  Today you will hear from my private client Linda Silva, as she shares how she got fully booked out in her MFR practice and how those client...

Debt has long been a problem for many Americans but it’s not just the actual lack of money that’s the problem. A shortage of money leads to a massive increase in anxiety. The emotional strain of dealing with debt can be damaging to your personal and business finances. The good news that this doesn't have to continue being your reality. You can make a change if you get a plan and stick to it. It al...

In marketing today it’s common to hear that you must know who your target audience is in order to be effective with reaching them. Identifying who this is from the beginning of your business will save you tons of time going in circles trying to be all things to all people. This sounds simple enough but how do you do this? Your ability to clearly define and determine the very best customer for your...

As you are building your MFR business it is important to set goals to achieve your outcomes. Achieving your goals isn’t always easy. It takes hard work, inner strength, and focus. It’s easy to forget to take time for yourself. I want to encourage you to track your progress so that you can see how far you’ve come, even if you haven’t yet reached your ultimate goal.  When you reach a milestone or co...

How do you make sure you can succeed in your business and handle any unexpected problems that come from the challenges that you may face? The key is resilience. Resilience is adaptation in the face of adversity, trauma, tragedy, threats, or stress. We all face trauma, adversity, and other stresses. Life is not perfect all the time but you can still be productive and effective in those imperfect, m...

Starting and growing a business is a huge undertaking. And transitioning your business offering from one therapy to another is equally as challenging but it can be done with ease. My guest today is Rachel Pecora, she was a massage therapist who transitioned her practice to MFR only and within 12 weeks successfully doubled her rate and is fully booked. She decided to prioritize her dream of being a...

Crowdsourcing is outsourcing your problem solving to a network of friends, acquaintances, and even strangers via social media. While this is great for community building and getting to know your audience better or to even help you get unstuck with certain decisions. This is not something that you should do very often in business. Crowdsourcing your business decisions means that you are asking the...

In this episode, I am joined by my coaching client, Gina Malloy. Gina was a Neuro PT with over 42 years of experience who has now transitioned to and is embracing her identity as a Myofascial Release Therapist. She has been working towards becoming fully booked and is loving every minute of helping her clients experience life without pain.   After being introduced to MFR in 1995, she decided to re...

In this episode, I am joined by a very special guest TaVona Denise. TaVona Denise is setting a new standard for how coaches book out their one-on-one services and fill their group programs so they can actually make money doing what they love.  After having multiple 5 to 6 figure launches that left her exhausted and overwhelmed, she created the Launch Optimization Method to help fellow coaches crus...

When we are setting our rate we are often thinking about what our clients are going to think and what other therapists are going to think. We also become concerned with pricing ourselves too high, and we may even turn off potential clients by pricing our work too low, and we may miss out on well-deserved income. There is quite a bit to consider but it does not have to be an overwhelming process. I...

A healing crisis is a temporary worsening of symptoms after receiving or beginning MFR treatment. In a healing crisis, symptoms briefly worsen before beginning to improve. As a result, a client may want to end the treatment prematurely. This is why it is important for you to help your client become aware of and prepared for the symptoms of a healing crisis, should they occur. As an MFR therapist,...

First I want you to recognize that as an MFR therapist, you have way more control over your schedule than you are giving yourself credit for. The goal is to set the schedule that works best for you and your family. I know what you are thinking, “ what about my patients”? Yes, we do need a schedule that works for the patients we want to see, but honestly, if the schedule doesn’t work for us we aren...

To have a thriving and profitable business, we must fully believe in ourselves and our abilities. Belief in ourselves is a critical step on the path to success. After all, if we don’t have a huge amount of belief in ourselves, then there is no way we can expect anyone else to believe in us. You may be asking how to do this. Listen in as I share with you daily habits that can consistently help you...

Are your beliefs about money holding you back? Our mindset around money is one of the most important factors in determining the success of our business. I’ve come to realize that the problem is not around the numbers themselves, but our beliefs about and attitudes towards those numbers. Once we get clear on our beliefs about money, we remove the drama that comes with setting and/or raising our rat...

Welcome to The MFR Coach podcast!  This podcast is for you if… You’ve taken a seminar for Myofascial Release Seminars and you are wondering how to start your MFR business You want to learn how to deal with money, gain confidence to lead your clients through their MFR journey, and increase your re-book rates. You want to feel confident about your ability to make decisions that will lead to your bus...