The Fuel Podcast

The fear of public speaking affects up to 75% of the population. Simon Raybould is the man who whispers in the ear of conference speakers, presenters and leaders to help them add meaning and authenticity to their pitches and lectures. With all this new hybrid working, the odds of you landing a meeting on video with an important prospect or a virtual room full of clients have just greatly increased...

Mark Stringer is the Chair of creative agency PrettyGreen - an award-winning Creative Communications agency that works for clients such as Snap, Nando’s, Pantene, Hasbro, Audible to name a few. Mark is also the Co-Founder & CMO of Skoot - a climate platform to help businesses and communities remove their carbon footprint.   Bringing all his considerable entertainment marketing skills to bear, Mark...

One of the advertising industry’s best known and most highly regarded Client Services Directors – Simon Derungs. This show is a must listen to if you’re interested in finding out how to win, retain and create chemistry with clients In this show, Simon shares the wisdom that he’s accumulated in the advertising world since the early 90s. We discuss how the ‘Suits’ and the ‘Creatives’ learned to play...

Helping clients see round corners and choosing winnable pitches. This is the very meat and potatoes of new business, and who better to share his wisdom than Jack Williams, who rounded out 2021 with a 100% pitch record – one of only four agencies in the entire country. Now he’s working his magic on a fresh challenge at Deloitte’s creative agency Acne London. It’s an irresistible opportunity to shap...

Nils Leonard doesn’t really need any introduction. Once you’ve met him you’ll never forget him. He’s the former leader of ad agency Grey London who left to let his creativity run free with a bunch of like-minded colleagues at Uncommon. As you’ll hear, Nils rejects the stuffy-service-focused image of advertising and insists that he’s in the business of creativity and making a difference every day f...

Shit awards, shit food, shit evenings. Wouldn't you rather be having fun? What purpose do awards serve apart from providing our egos with a little goose? Nick Galanides is back to burn the awards industry down - and celebrate! Learn more about your ad choices. Visit megaphone.fm/adchoices

Ian Murray – the research genius behind ‘Gut Instinct’, ‘The Empathy Delusion’ and ‘The Aspiration Window’, reveals some of the secrets to his research methods, including how to gamify products in order to get the best responses. Ian also demonstrates the perfect questioning techniques that help brands understand their customers and also discusses the incredible exercise - The Dictator Game, revea...

Ian Murray, research guru Ian explains how LinkedIn is transforming and shaping its product globally. He describes how the platform manages to cope with all the different working ethics around the world and the company's CMO - Melissa Selcher (https://www.linkedin.com/in/mselcher/) wants to create a 'safe space' for all its members. Ian also describes how human biases manifest when it comes to sha...

How the creative industry’s thinking and creativity could be missing the mark a lot of the time, because the people working in it aren’t truly representative of the market they are targeting. Part 1 of a fascinating interview with the Co-author of three reports that rocked the creative industry and forced it to think about why how and where it’s drawing its talent from and whether it needs to be r...

Advertising royalty. James Murphy, former founder and CEO of Adam & Eve and now founder of New Commercial Arts stopped by for a wonderful hour to explain why he's frustrated with the advertising industry's apparent dislike for itself. What happened to British agencies being at the vanguard of creativity? The extremely philosophical James has got some ideas how this happened and what's needed to ri...

Jason Falls, entrepreneur, influencer, podcaster, marketing genius and host of the hugely successful 'Winfluence' show (and book) and now Founder and CEO of the Marketing Podcast Network, sits down for an hour of informative discussion on this brave new marketing world, dispensing sage advice for brands and companies looking to blaze trails in it. The Fuel podcast is a proud member of MPN, so we m...

Victor Houghton runs VH Insights - a desktop research agency for the creative comms industry. His work is in high demand and his sources are protected. Vic has picked out a bunch of research headlines and we dive into each one and discuss in detail in a light-hearted manner. Some great talking points to fuel your conversations with clients. Including: What is luck? Why Reddit is killing Google, Ge...

Stephen Knight, ex-Advertising agency leader and one of the power players in the modern advertising industry runs a network of businesses all devoted to one thing: increasing the opportunities for people in the creative industries to network, swap stories, compare notes and generate new business. Pimento sits at the center of his businesses - a network of small but mighty agencies who are set up t...

Nick is an angry man who loves his music. So when brands decide to pluck gems from the music archive and murder them for sake of commercialism, then he gets even angrier. A quick 10 minutes of what brands need to go into the stocks and get rotten veg thrown at them Learn more about your ad choices. Visit megaphone.fm/adchoices

PR is about to eat advertising’s plant-based lunch, because in a world that’s slowly turning away from billboards and TV advertising, public relations agencies like Richmond & Towers (R&T) are gaining ground through the use of brand-led content marketing, influencers and thought leadership. Richmond & Towers is one of the World’s most established PR agencies, having launched back in the 1930’s. An...

Chris Ailey is CEO of Honcho – one of the UK’s premier Search agencies, but as you’ll hear, being on top of your search game means understanding how it fits into the wider sales and customer acquisition strategy of your business. It used to be so easy! Chris takes us through the evolution of the industry and tips for how to optimize your presence to make sure that you’re not missing out on those a...

How do you grow from working in the agency, to ON the agency? Robin Bonn is an expert mentor, coach and new business person, specializing in the creative sector, helping agency owners nurture their growth ambitions. Learn Robin’s best-selling tips for making sure that leaders bring their people with them on the journey and how to develop the new business pipeline into a long-term 3-5 year strategy...

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices