The Fuel Podcast

Marcus Brown is a master of the big agency pitch. With leadership experience at Rainey Kelly Campbell Rolfe Y&R and Publicis Media working on Merck Consumer Health and Visa Europe, Marcus speaks with complete authority and a depth of knowledge about the intricacies of the pitch process better than anyone. He's now running The Great Pitch Company, which blends all of his showmanship and pitch knowl...

What does it mean to be a creative director? Martin Galton is another of the UK’s rare cohort of absolutely, dyed-in-the-wool, 100% actual factual creative geniuses. This is a rare opportunity to discover what makes creatives tick. In the interview, Martin reveals some of the secrets to unleashing your inner creative using some very simple techniques. We also learn how Martin got his break in the...

How to bring your most creative ideas to life. Nicole Yershon one of the advertising industry’s most imaginative creatives whose “never say never” approach to business has pushed boundaries, broken taboos, shifted needles and toppled monopolies. She’s on the show partly to promote her book Rough Diamond – dedicated to all those people who walk amongst us who think differently, courageously and div...

Public Relations is now arguably the most in-demand discipline of the entire marketing mix. Adrian runs Fanclub PR a multi award-winning boutique agency. In this show, we discuss how PR has evolved and why it is now such an indispensable skill, with its ability to influence, persuade and create demand for products, services, and brands as well as being both hero and villain in the political and sc...

When Pepper & Rogers - the authors of One to One Marketing and Rory Sutherland, the Chair of Ogilvy get all gooey over Valuegraphics, we should all take note. Valuegraphics is the new blueprint for customer segmentation. For way too long, we've relied on a set of 11 'boxes' to identify our customers but they've always fallen short of the mark when it comes to knowing what drives them. Our values a...

Forward-thinking agencies are creating dynamic workplaces for their teams that help them seamlessly transition between the work office and the home office. And it’s a lot more complex than just setting up a Zoom account on a laptop. How do you deal with security? confidentiality? flexibility, mental wellness and oversight? Christopher Chave-Cox (CCC) runs The Intelligent Workspaces Partnership – a...

Why do we tell stories? Storytelling in all its forms has been a way of expressing an idea or information in a way that makes it memorable. Storytelling allows us to see each other more clearly and to empathize. We tell stories because we are human or are we human because we tell stories? Selling stories is the very essence of PR and yet there’s very little in the way of formal training for this....

Of course you know who Tim Delaney is – he’s one of the most famous names in the world of advertising. Founder and chairman of Leagas Delaney, Tim is first and foremost an internationally celebrated copywriter and he also runs one of the world’s most celebrated ad agencies. He’s been around the industry long enough to have picked up most of the awards available and he’s got so many tips, tricks an...

Tom Cheesewright is a globally acclaimed Applied Futurist. His talents are employed by major blue chip organizations to help them plan for the next 3, 5 and 10 years ahead. In this show, Tom shares his predictions about the working week, sustainable food habits, modern measures of status, the future of the gig worker and fixing the gender balance. He also gives us a sneak peek at the launch of his...

The debate rages on! Should we all get back to the office or have we just kissed the 9-5 Monday to Friday work week goodbye? While some of the world's business leaders (who should know better) are doing their very best impression of King Canute, trying to turn back the tide and command a sea of young workers to adopt a prairie dog existence in open plan offices, the world is changing. Change is to...

We’re on a mission to uncover the secrets of a healthy mind, body and creative soul. Stevie Spring CBE, former new business director at advertising agency GGT, alongside Dave Trott and Paul Grubb, Chairman of mental health charity Mind, former chair of the British Council, board director at retail giant Co-op and general all-round amazing person, sits down to discuss her life, career and philosoph...

Warning the first word of this show is a swear word. We've got games! We've got music! We've got opinions and we've got insight. Everything you normally get at an agency Christmas party, but with a special guest appearance from this year's Santa - Paul Grubb. He showed up for our classic 100th episode and now, live from Singapore, he's back. Paul tells us all about Christmas in Thailand, about usi...

With all the outcry about how the big FMCG companies are greenwashing us and brands are gaslighting the general public into buying more of their products, just what are the alternatives for savvy consumers? Where are the products of the future coming from? Orr Vinegold is the leader of business accelerator Unrest – an incubator committed to coaching the next generation of founders and giving them...

From BMP/DDB, AMV/BBDO and Mother to Campbell Doyle Dye, DHM and LOVE or FEAR, Dave Dye has been behind some of the world's most amazing advertising campaigns in his 40-year career. A creative leader, Dave also runs one of the advertising industry's most loved podcasts 'Stuff from the Loft' where it's not unheard of to hear 2-3 hour long interviews with advertising royalty. In this show, Dave disc...

Words have impact. Words have meaning. In your advertising, in your PR copy, in your emails, in your social media. And here to explain his fascination with words is one of the advertising industry’s most famous creative directors, copywriter and agency leader and mentor, Peter Souter. We caught up him in his last 2 months as TBWA London’s Chairman and CCO – before he retires to enjoy his days usin...

Lawman Kevin Taylor once had to negotiate for his own life with a shotgun shoved in his face. He's also had to negotiate for other people's lives too, because he's been at the sharp end of hostage negotiation for decades. These days, he prefers the cut and thrust of boardroom to the perils of policing but the skills translate to the business and sports worlds, where he’s paid to help parties achie...

It's not fine. It's far from fine. It's about as far from fine as it could be. Gustav Martner is the Creative Director of Greenpeace Nordics and earlier this year, he handed back one of his many Cannes Lions as a headline-grabbing protest against the advertising industry that is still rewarding companies that are causing maximum harm to our planet, while they gaslight us into thinking they are doi...

Like Donald Trump after an FBI raid, the climate deniers' argument keeps changing. Rachel Konrad stands on the battlements for our planet and challenges the fossil fuel companies and the intensive farming lobby every day. Hailing from Motown itself - Detroit to become one of Silicon Valley's leading tech evangelists, Rachel knows only too well the environmental catastrophe we face and she's leadin...

Paul Phillips is the Managing Director of AAR – the Advertising Agency Register, where magical matches are made and he’s seen it all. Failure, success and everything in between that is the battlefield of agency life. In this show, he shares his observations from the last 25 years of agency pitches and presentations, what to do, what not to do and how to make sure that you and your agency is puttin...

If you don't know who Rob Mayhew is, you need to. He's a rare breed of marketing and sales genius, twinned with comedy and acting skills that have taken the world of TikTok by storm. His Award winning, lo-fi, short sketches about agency office life have gained a huge following, from people in the world of marketing, PR and advertising and those outside of it. Rob has cornered the market with his h...

Paul Grubb literally emerged from the rubble of a building site in Sheffield and was the first hire that the legendary Dave Trott made when he started Gold Greenless Trott in 1980 with Mike Greenless and Mike Gold. GGT went on to be named The Most Creative Agency In The World and soon became a rebel with a cause in Ad land, bringing a unique twist on the world of advertising, thanks largely to Pau...

Strap in for a real advertising masterclass from one of the industry's greats! Graham Fink. One of the advertising world's greatest and most awarded creatives, sits down for a marathon interview about his life, his work and his ongoing quest for new creative outlets. How hands are less-efficient art tools, the inspiration of theology, the art of creativity, how to find inspiration, dealing with cr...

Safi Zisman is a professional media coach and PR expert. His company BF Media helps companies prepare their story for use on TV and radio. And as you'll hear, it's not easy to get it right unless you have expert advice. In this fun interview, Safi points out the common errors that spokespeople make and how to trouble-shoot your interview ahead of time. In this show we discuss: How broadcast demons...

Clare Sutton is a food, drink and hospitality expert. Deputy Managing Partner at WPP-owned Clarion Communications, Claire and her team work tirelessly on behalf of some of the world's leading food and drink brands, spanning food-to-go, restaurants, FMCG, alcohol, soft drinks and everything in between. Clarion also publishes a well-respected industry report every quarter that highlights trends, inn...

Sarah Jenkins is leading the charge at legendary advertising agency Saatchi & Saatchi and she’s overseeing the agency’s transformation into a truly diverse, inclusive and brilliantly creative, disruptive and formidable business. Just like it used to be. In this Cannes Lion special edition, SJ reveals Saatchi’s new ‘Ignite’, ‘Open’ and ‘Home’ initiatives and explains how they are going to transform...