The Freedom Kickstarter Podcast

The Cost of Entry to Winning (Most People Won’t Pay It) with Paul Mort Most people don’t lack strategy. They lack courage. In this episode, I sit down with Paul Moore — 2× UK Master Coach of the Year, bestselling author, and serial business builder — for a raw conversation about the actual price of success. Not the Instagram price. Not the “post more content” price. The real one. Rejection. Discom...

What is copywriting.. really? In this solo episode, Mike breaks down what copywriting actually means, what makes great copy tick, and why the best copywriters in the world aren’t just writers… they’re psychologists, marketers, and storytellers. You’ll learn the real skills behind persuasive writing, how to start building your own portfolio, and what separates high-earning copywriters from those wh...

If you think email marketing is outdated , think again. In this episode, Mike sits down with Kennedy , co-founder of Email Marketing Heroes , a former comedy mind-reader who’s helped thousands of coaches, course creators, and business owners turn brand-new subscribers into loyal customers within 30 days. They dig into the psychology that makes people open, click, and buy , plus the simple campaign...

Everywhere you look, people are asking the same question: Is AI about to kill copywriting and marketing as we know it? In this episode, Mike sits down with Jamie Woods , founder of Black Swan Influence and better known as Mr. AI, to unpack what’s really happening at the crossroads of human creativity and machine intelligence. From how businesses are quietly replacing 300-person teams with automate...

You’ve read the books, watched the YouTube videos, and maybe even taken a few courses, but that one question still nags you: how do you actually get your first client? In this solo episode, Mike breaks down four proven, battle-tested ways to land your first paying copywriting gig, the same methods that have helped generate over $200M in client revenue and launch the careers of 600+ new copywriters...

Every copywriter has heard the same question: “What’s the best book to learn copywriting?” In this episode, we dive into nine essential books every copywriter should read, from timeless classics like Breakthrough Advertising to modern mindset shifters like Alchemy and Key Person of Influence. But the real gem of this conversation? The controversial advice at the end: why the best way to become a g...

Most email welcome sequences are terrible. Too pushy. Too desperate. Too full of “hacks” that make your audience run for the unsubscribe button. This episode shows you how to flip the script — and build a welcome sequence that actually builds trust, starts relationships the right way, and sells (without feeling gross). If you want to stop chasing quick wins and instead build a business full of cus...

In 2019, I launched the Freedom Kickstarter, a copywriting course that went on to make over £700,000 in sales. More than half a million of that came organically, no fancy funnels, no tech wizardry, and no hypey marketing tactics that make you feel like you need a shower afterwards. In this episode, I break down exactly how I did it step-by-step and how you can replicate the structure, whether you’...

Is it still possible to hit 6-figures as a copywriter in 2025? Short answer: yes but the game has changed. In this solo episode, I break down the real roadmap my most successful students are using to build profitable copywriting businesses from scratch (many hitting £10K–£20K/month without spending their lives in the DMs or ghostwriting tweet threads). You’ll get the 7 exact steps that consistentl...

In this special episode, I answer questions submitted via Instagram, covering everything from the mindset and values behind successful business relationships to starting over with zero audience, leveraging AI in copy, and the controversial line between values and politics in business. This is an honest, strategic, no-hype session loaded with insights for freelancers, copywriters, and business owne...

In this deeply inspiring episode, Mike sits down with Phil Robertson, the creator of the Flawed Hero Marathon, a midnight running event that blends radical inclusivity, human resilience, and raw community power. What started with a cardboard cutout of Phil’s late father and a Facebook post has evolved into one of the most meaningful and emotional endurance events on the UK calendar. From battling...

In this candid and no-holds-barred episode, we sit down with Jewade Graham, an online transformation coach who’s on a mission to fix the fitness industry from the inside out. Joé works exclusively with personal trainers, helping them get in the best shape of their life and build the systems to deliver real results for their clients not just followers. Together, we dive deep into why the online fit...

In this raw, honest, and deeply reflective episode of the Freedom Kickstarter podcast, I sit down with long-time online coach Jonathan Hamilton Potter founder of Reinvent Dadbod for a conversation that’s about so much more than business. Jonathan opens up about the real behind-the-scenes of running a coaching brand, including the mental health battles no one sees, the crash-and-burn of a failed bu...

In this candid, no-BS episode of the Freedom Kickstarter podcast, I sit down with Stu McKenzie, a high-ticket sales veteran and sales team builder for an unfiltered conversation about what it really takes to sell premium offers, scale your income through sales calls, and avoid the common traps most coaches fall into. Stu unpacks the difference between objection handling and objection awareness, an...

In this jam-packed episode, Sam McKenzie a performance nutritionist and founder of Science to Health joins us to unpack the real science behind nutrition, health trends, and working with elite athletes. Whether you're a coach, athlete, weekend warrior, or someone sick of misinformation online, this episode is an eye-opener. We get into the real-world practices vs theory, and Sam pulls no punches o...

In this episode of the Freedom Kickstarter Podcast, Mike sits down with Cath Rearhorn, founder of Kind Copy, to talk about building a sustainable, service-based business using words that work and feel good. From her unexpected journey from academia to personal training to copywriting, to running a thriving agency alongside her family, Kath shares an unfiltered look at what it takes to create copy...

Today’s guest is Jack Gadd, a men’s fat loss coach known for his consistent, grounded approach to online coaching. From engineering day jobs and protein bar subscription boxes to managing 100+ coaching clients, Jack breaks down how he built a coaching brand that prioritizes results over reels and long-term change over short-term fads. We explore: -The state of the online coaching space and how it'...

For the first time on the Freedom Kickstarter Podcast, we dive into a reaction episode, and we’re going big. We're unpacking the explosive Diary of a CEO debate between entrepreneur Daniel Priestley and former trader Gary Stevenson. But this isn’t a surface-level opinion piece. With me today is someone who’s spent over a decade managing hundreds of millions in assets and operating at the heart...

In this episode, I’m joined by martial arts school owner turned business coach Sam Trickett. We dive into what it really looks like to build a business that supports your life, not consumes it especially when you’ve got a young family and zero interest in working 60+ hour weeks. From his early side hustles and failed flyer runs to creating a thriving local business and a growing coaching offer, Sa...

In this episode, we get into the numbers, and not in a boring way. Chartered accountant and business strategist Laura Powner joins Mike to unpack how entrepreneurs can use financial data as a launchpad for sustainable growth and eventual exit. If you've ever felt like you're winging it with your pricing, don't know what your data's really saying, or are overwhelmed by the idea of building a busine...

In this episode of the Freedom Kickstarter Podcast, we sit down with Emerald Fisk; Emerald is a property investor, speaker, and financial services professional. Over the past 7–8 years, she’s built a portfolio of properties using creative financing strategies, while also helping other Investors secure funding for their deals. She's trained as a speaker, mentors new investors, and is currently...

From humble beginnings running a uni kickboxing club to building a business that helps fighters land head kicks around the world, Luke Thomas (aka The Head Kick Specialist) shares his story. We get into scrappy gym launches, COVID curveballs, the dark side of business partnerships, what it really takes to build a micro-niche empire, and how mastering your mindset around money can transform everyth...

In this episode of the Freedom Kickstarter Podcast, I sit down with Keith Commins, a seasoned sales funnel designer with a deep understanding of direct response marketing and conversion-focused web design. Keith shares his journey from working in corporate IT to becoming a self-taught expert in sales funnels and digital marketing. We dive into his early experiences hacking games and computers, his...

In this episode of the Freedom Kickstarter Podcast, we sit down with Paul Standell, an experienced personal trainer turned online fitness coach and educator. Paul shares his journey from working on gym floors to coaching PTs on how to build sustainable fitness businesses. With over 15 years in the industry, he dives into the misconceptions of online coaching, the importance of developing real skil...

In this episode of the Freedom Kickstarter Podcast, we’re joined by Dom Hodgson, also known as the Pet Biz Whiz. Dom is a pet business coach and consultant who helps pet service providers make more money, free up their time, and create a bigger impact in their canine communities. Dom shares how he transitioned from a career in sales to building a successful dog adventure business and later, a coac...