The Franchised Podcast

In this episode of The Franchised Podcast , we interview franchise resale expert George Pomfret to unpack how franchise resales really work and why trust is the deciding factor for today’s buyers. We explore: What motivates modern franchise resale buyers What instantly turns them off Why proof of performance and preparation matter more than price when selling a franchise. A must-listen for franchi...

In this episode of The Franchised Podcast , Ed Purnell sits down with Imogen Clarke to talk candidly about franchising, franchise development, recruitment, and the culture that underpins successful franchise networks. Drawing on her experience at Home Instead, Imogen shares why franchising is ultimately about people and relationships, how strong culture becomes a competitive advantage, and why tru...

Jim’s Group added 2,000 franchisees in 6 years, and their recruitment engine wasn’t built on ads… It was built on content. More specifically:Podcasting. Storytelling. Human connection at scale. In this uncut interview, Joel explains: Why a content-first strategy transformed their recruitment How podcasting deepened trust with prospects long before a call The systems behind their consistent flow of...

In this episode, we’re joined by Phil Mowat , Senior Franchise Consultant at Ashtons - someone who’s spent years guiding brands through the messy, exciting, occasionally painful journey of turning a good business into a great franchise. Phil’s known for his straight-talking style and his ability to balance the commercial realities of franchising with the human side of supporting real people. And i...

In this episode, Deborah Salisbury , founder of The Reading Doctor , joins us to talk about building an education franchise that actually changes lives — not just for pupils, but for the teachers who run it. Deborah shares how her 30+ years in education led to a system that works for every kind of learner — from children with Down syndrome and autism to those simply failed by traditional methods....

What do toddlers, menopause, franchising, and 90s dance music have in common? Well Anne-Marie Martin the Founder of diddidance basically. In this refreshingly real and we would say hilarious episode, our Anne-Marie and Ed dive headfirst into the chaos and joy of teaching little humans, navigating big life changes (hello, menopause), and making sense of the often misunderstood world of franchising....

In this powerful episode, we dive into business, wellbeing, and the realities of franchise ownership with Fiona Marshall, a Swimtime franchisee who’s making waves in her local community. Fiona opens up about the challenges of running a franchise, the emotional toll it can take, and how swimming, both as a sport and a business, has helped her and others find clarity, confidence, and connection. Fro...

The Franchised Podcast kicks off with a bit of chaos, as Ben Brookes the Managing Director of Agency Express flips the script and starts by interviewing Ed! But it’s good chaos. The kind that sets the tone for an honest, open chat about what really matters in franchising and beyond. Together, they dig into the behind-the-scenes reality of growing a franchise network, the mental pressures that come...

We speak with Emma Bentley from Stagecoach Chichester, who started her franchise at the age of 26 a few weeks before she received a life changing diagnosis. We talk about all things franchising, personal growth, and the impact of life experiences on decision-making. We share emotional moments from award ceremonies, discuss the dynamics of family relationships in business, and explore the challenge...

What is The Franchised Podcast all about? It's all about "Banging the Drum for Franchising" Ed explains more on that in this "Trailer" if you can call it that, but you might just do better to save yourself 60 seconds of your day and just hit the "Follow/Subscribe" button to be notified about when the first episode is live! It's a banger! (Or just track Ed down...